{"id":21649,"date":"2020-06-26T11:01:23","date_gmt":"2020-06-26T09:01:23","guid":{"rendered":"https:\/\/www.artegic.com\/rtl-case-study\/"},"modified":"2025-06-30T09:38:20","modified_gmt":"2025-06-30T07:38:20","slug":"rtl-case-study","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/rtl-case-study\/","title":{"rendered":"Case Study: RTL Interactive | \/en\/rtl-case-study\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39934|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Pluesch.jpg|caption^null|alt^null|title^BG_Slider_Pluesch|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705080586075{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6a8dc46402cd7\" data-id=\"6a8dc46402cd7\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-19066a8dc46402d25\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-19066a8dc46402d25 uvc-3558  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-19066a8dc46402d25 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">RTL Interactive - TV Now<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-19066a8dc46402d25 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<p style=\"text-align: left;\">Case study for free download<\/p>\n<p><\/div><\/div><div class=\"ult-spacer spacer-6a8dc46402d68\" data-id=\"6a8dc46402d68\" data-height=\"68\" data-height-mobile=\"68\" data-height-tab=\"68\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6a8dc46402d7e\" data-id=\"6a8dc46402d7e\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-42066a8dc46402d9d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-42066a8dc46402d9d uvc-2363  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-42066a8dc46402d9d h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">Result-uplift via multivariate testing<\/h2><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<div>\n<p>During the launch period of TV NOW, RTL interactive intensively used variant optimisation through artegic\u2019s Elaine realtime marketing automation solution. In order to generate new customers, partly automated, multivariate tests were developed and conducted.<\/p>\n<p>Therefore, more than 150 communication variants in multilevel campaigns were realized.<\/p>\n<p><b>The intelligent, <\/b><b>multivariant<\/b><b> optimisation thereby reached an uplift of 575 percent and opening rates of up to 50 percent.<\/b><\/p>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8221;50619&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Please fill in the form to receive the download.[\/vc_column_text][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-21654\"> <!-- Meta General --> <input name=\"form_id\" value=\"21654\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.28\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/rtl-case-study\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/21649\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-25 16:35:48\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/ELAINE-Case-Study-RTL-interactive-EN_COVER.jpg\" alt=\"Thumb RTL Interactive\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Case Study <\/span><\/br> <span> RTL Interactive <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_21654\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_21654\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_21654-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_21654-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_21654-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_21654-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_21654\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_21654\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_21654\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_21654\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_21654\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_21654\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. Would you like to state your business email-adress?<\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_telefon_21654\">Phone *<\/label> <div class=\"col-md-5\"> <input id=\"c_telefon_21654\" name=\"c_telefon\" type=\"text\" placeholder=\"Phone\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: Are you sure that this is your correct telephone number?<\/span> <\/div> <\/div><div class=\"form-group download-confirm requiredgroup-1\"> <div class=\"col-md-4\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" name=\"e_download\" id=\"e_download_21654\" \/> <label for=\"e_download_21654\"> <b>Yes, I want to receive the selected materials per email according to the <a href=\" https:\/\/www.elaine.io\/en\/download-conditions\" target=\"blank\"> download conditions<\/a> and agree to be informed by ELAINE technologies about similar materials. *<\/b> <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-checkbox requiredgroup-1\"> <div class=\"col-xs-12\"> <div class=\"checkbox slidercheck\"> <input type=\"checkbox\" value=\"1\" name=\"e_newsletter_abonnent\" id=\"e_newsletter_abonnent_21654\" \/> <label for=\"e_newsletter_abonnent_21654\"> Independently from the download request, I want to receive the newsletter from ELAINE technologies GmbH regularly via email, with tips, trends and best practice about digital marketing as well as information on ELAINE. By registering I confirm, that <a href=\"https:\/\/www.elaine.io\/en\/privacy\/#anker1\" target=\"blank\"> personalised user profiles<\/a> are created for promotion and market research. <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please select at least one field.<\/span> <\/div> <\/div> <div class=\"form-group markup\"> <sub> Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents<a href=\"https:\/\/www.elaine.io\/privacy\" target=\"blank\"> via mail<\/a>.<\/sub>\n <br>\n <br>\n <sub>* Required fields<\/sub><\/div> <input name=\"e_daw_content[meta][message]\" class=\"form-control dmfg-1\" value=\"\" placeholder=\"Message\" type=\"text\" \/> <input name=\"message\" class=\"form-control dmfg-2\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"e_daw_content[meta][website]\" class=\"form-control dmfg-3\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"website\" class=\"form-control dmfg-4\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <!-- Send Button --> <div class=\"form-group submit\"> <div class=\"col-xs-12\"> <button type=\"submit\" class=\"btn btn-success\" id=\"form-submit\">DOWNLOAD<\/button> <\/div> <\/div> <\/fieldset> <\/form> <script> (function($) { $(\"input[name='c_email']\").focusout(function() { var warn = false; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); var freemailers = ['gmx.de', 'gmx.at', 'web.de', 'gmail.de', 'gmail.com', 'gmail.net', 'yandex.ru', 'hotmail.de', 'hotmail.com', 'hotmail.net', 'hotmail.at', 'hotmail.ch', 'freenet.de', 't-online.de', 'yahoo.de', 'yahoo.com', 'yahoo.net', 'yahoo.at', 'yahoo.ch', 'aol.de', 'aol.ch', 'aol.at']; if (freemailers.some(v => inputval.includes(v))) { warn = true } if (!inputval.match(\/^([a-zA-Z0-9_.+-])+\\@(([a-zA-Z0-9-])+\\.)+([a-zA-Z0-9]{2,4})+$\/)) { warn = true } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); $(\"input[name='c_telefon']\").focusout(function() { var warn = true; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); if (inputval.match(\/^[\\+\\-\\(\\)\\.\\sxX0-9]*$\/)) { warn = false; } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); })(jQuery); <\/script> <\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8dc46403309\" data-id=\"6a8dc46403309\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTVCcGhwJTIwc25pcHBldCUzRDEzJTIwcGFyYW0lM0QlMjJmaW4lM0QwJTI2c3RlcCUzRDElMjIlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39934|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Pluesch.jpg|caption^null|alt^null|title^BG_Slider_Pluesch|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705080586075{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;] During the launch period of TV NOW, RTL interactive intensively used variant optimisation through artegic\u2019s Elaine realtime marketing automation solution. In order to generate new customers, partly automated, multivariate tests&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Case Study: RTL interactive \/ TV Now","_seopress_titles_desc":"In our case study we show you how RTL interactive TV Now reached an uplift of 575% via multivariate testing","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Case Study: Multivariate testing at RTL\/TV Now","_seopress_social_fb_desc":"In our case study we show you how RTL interactive TV Now reached an uplift of 575% via multivariate testing","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/04\/Sharepic_CS_RTL_DE.png","_seopress_social_fb_img_attachment_id":47443,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":627,"_seopress_social_twitter_title":"Case Study: Multivariate testing at RTL\/TV Now","_seopress_social_twitter_desc":"In our case study we show you how RTL interactive TV Now reached an uplift of 575% via multivariate testing","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/04\/Sharepic_CS_RTL_DE.png","_seopress_social_twitter_img_attachment_id":47443,"_seopress_social_twitter_img_width":1200,"_seopress_social_twitter_img_height":627,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"class_list":["post-21649","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/21649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=21649"}],"version-history":[{"count":11,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/21649\/revisions"}],"predecessor-version":[{"id":51608,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/21649\/revisions\/51608"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=21649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}