{"id":22255,"date":"2020-07-22T11:25:31","date_gmt":"2020-07-22T09:25:31","guid":{"rendered":"https:\/\/www.artegic.com\/?page_id=22255"},"modified":"2024-01-17T21:07:14","modified_gmt":"2024-01-17T20:07:14","slug":"checklist-20-tips-for-successful-testing","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/checklist-20-tips-for-successful-testing\/","title":{"rendered":"Landingpage Download: Checkliste: 20 Tipps f\u00fcr erfolgreiche Tests im E-Mail-Marketing EN"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39843|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Radler.jpg|caption^null|alt^null|title^BG_Slider_Radler|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705057494275{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column]<div class=\"ult-spacer spacer-6ab14553a368c\" data-id=\"6ab14553a368c\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-55306ab14553a36d9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-55306ab14553a36d9 uvc-1354  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-55306ab14553a36d9 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">20 TIPS FOR SUCCESSFUL TESTING IN EMAIL MARKETING<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-55306ab14553a36d9 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\">Checklist for<br \/>\nfree download<\/div><\/div><div class=\"ult-spacer spacer-6ab14553a371f\" data-id=\"6ab14553a371f\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-51266ab14553a373f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-51266ab14553a373f uvc-3949  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51266ab14553a373f h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">Use the potential of testing in email marketing<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Testing is optimization: Which newsletter content works particularly well with your customers? What subject lines promise the highest opening rates? Which call-to-action leads to the most clicks? With which newsletter variant do you generate the highest turnover?<\/p>\n<p style=\"text-align: left;\">In email marketing these questions are very easy to answer: Just test it! Give it a try!<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<div class=\"column mcb-column mcb-item-49ae55cca two-third column_column artegic-heading column-margin-0px\">\n<div class=\"column_attr clearfix align_left\">\n<p style=\"text-align: left;\">Testing ist considered as a classic in email marketing, but is rarely used consistently as a structured optimization measure. Tests are easy to implement, deliver fast results and ensure significant improvements. For successful testing you don&#8217;t need a lot of customer data or complex data analytics mechanisms. Even simple newsletter a\/b-tests can lead to impressive KPI improvements.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: left;\">With this checklist we provide professionals as well as testing-beginners with helpful tips on how to optimize their email marketing. Among others we explain the following topics:<\/p>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-6ab14553a3767\" data-id=\"6ab14553a3767\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"standard-arrow list-divider bullet-top\"><div class=\"column mcb-column mcb-item-26zewkmdq one-third column_info_box\">\n<div class=\"infobox\">\n<div class=\"infobox_wrapper\">\n<ul>\n<li>Which elements in email marketing can you optimize via testing?<\/li>\n<li>Which testing procedures exist in email marketing?<\/li>\n<li>Which general tips are there to consider (f.e. proper segmentation)?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"column mcb-column mcb-item-mtwea5dat one-third column_info_box\">\n<div class=\"infobox\">\n<div class=\"infobox_wrapper\"><\/div>\n<\/div>\n<\/div>\n<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Please fill out the form to receive the Checklist: 20 tips for successful testing in email marketing.[\/vc_column_text][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-23306\"> <!-- Meta General --> <input name=\"form_id\" value=\"23306\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.217.63\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/checklist-20-tips-for-successful-testing\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/22255\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" 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What subject lines promise the highest opening rates? Which call-to-action leads to the most clicks? With which newsletter variant do you generate&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Checklist 20 tips for successful testing in email marketing","_seopress_titles_desc":"With this checklist we provide professionals as well as testing-beginners with helpful tips on how to optimize their email marketing. 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