{"id":22649,"date":"2020-06-23T11:45:30","date_gmt":"2020-06-23T09:45:30","guid":{"rendered":"https:\/\/www.artegic.com\/landingpage-download-payback-case-study-de\/"},"modified":"2025-10-13T16:29:55","modified_gmt":"2025-10-13T14:29:55","slug":"payback-case-study","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/payback-case-study\/","title":{"rendered":"Case Study: PAYBACK | \/en\/payback-case-study\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39908|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Queen.jpg|caption^null|alt^null|title^BG_Slider_Queen|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705520771740{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6a7fa3c38c449\" data-id=\"6a7fa3c38c449\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-84366a7fa3c38c4a4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-84366a7fa3c38c4a4 uvc-4196  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-84366a7fa3c38c4a4 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">PAYBACK<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-84366a7fa3c38c4a4 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<p style=\"text-align: left;\">Case study<\/p>\n<p><\/div><\/div><div class=\"ult-spacer spacer-6a7fa3c38c4f5\" data-id=\"6a7fa3c38c4f5\" data-height=\"68\" data-height-mobile=\"68\" data-height-tab=\"68\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6a7fa3c38c50c\" data-id=\"6a7fa3c38c50c\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1590003138518{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1590003260371{padding-top: 30px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]The content of our site is currently being updated.[\/vc_column_text]<div class=\"ult-spacer spacer-6a7fa3c38c520\" data-id=\"6a7fa3c38c520\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text css=&#8221;&#8221;]However, we have plenty of other exciting white papers, case studies and insights for you. Immerse yourself in the world of <strong>Elaine<\/strong> and find out how leading brands are taking their customer communications to the next level with us.[\/vc_column_text]<div class=\"ult-spacer spacer-6a7fa3c38c532\" data-id=\"6a7fa3c38c532\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-88c361837b3d6933d2681832cfdaaef8.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-88c361837b3d6933d2681832cfdaaef8 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-left\"><a href=\"https:\/\/www.elaine.io\/en\/download-whitepaper\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off \" id=\"default-btn-88c361837b3d6933d2681832cfdaaef8\" style=\"width:250px;\"><span>To the downloads<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1760364632550{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-41836a7fa3c38c5f4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-41836a7fa3c38c5f4 uvc-6585  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-41836a7fa3c38c5f4 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">Efficient customisation through automated content processing<\/h2><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1590003260371{padding-top: 30px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]PAYBACK is one of the largest marketing platforms worldwide and reaches over 30 million users in Germany alone \u2013 across all channels. To send out more than 1 billion highly personalized emails per year, PAYBACK relies on over 1,000 selection criteria \u2013 while coordinating with over 650 partners. This is a challenge in terms of scaling, speed, and coordination.<\/p>\n<p>Elaine has significantly simplified campaign management through standardized processes, centralized approval workflows, and real-time capabilities.[\/vc_column_text][vc_single_image image=&#8221;50130&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]That&#8217;s why you should read our case study:[\/vc_column_text]<div class=\"ult-spacer spacer-6a7fa3c38c620\" data-id=\"6a7fa3c38c620\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li><strong>See how PAYBACK saves over 25% of campaign creation time with Elaine<\/strong> \u2013 despite a complex partner landscape.<\/li>\n<li><strong>Understand how standardized layouts and processes ensure scalability<\/strong> \u2013 even with billions of mailings.<\/li>\n<li><strong>Discover how approvals become more efficient<\/strong> \u2013 through structured workflows and centralized platform control.<\/li>\n<\/ul>\n<\/div><div class=\"ult-spacer spacer-6a7fa3c38c673\" data-id=\"6a7fa3c38c673\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Please fill in the form to receive the download.[\/vc_column_text][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-40550\"> <!-- Meta General --> <input name=\"form_id\" value=\"40550\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input 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