{"id":23147,"date":"2020-08-26T14:23:50","date_gmt":"2020-08-26T12:23:50","guid":{"rendered":"https:\/\/www.artegic.com\/?page_id=23147"},"modified":"2025-06-30T09:34:29","modified_gmt":"2025-06-30T07:34:29","slug":"case-study-bmw-jawa","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/case-study-bmw-jawa\/","title":{"rendered":"Case Study BMW \/ JAWA | \/en\/case-study-bmw-jawa\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39915|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Autofahrer.jpg|caption^null|alt^null|title^BG_Slider_Autofahrer|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705518618637{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6ab14575ad56e\" data-id=\"6ab14575ad56e\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-74816ab14575ad5bb\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-74816ab14575ad5bb uvc-2655  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74816ab14575ad5bb h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">BMW \/ JAWA<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74816ab14575ad5bb .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<p style=\"text-align: left;\">Case Study for free download<\/p>\n<p><\/div><\/div><div class=\"ult-spacer spacer-6ab14575ad5ff\" data-id=\"6ab14575ad5ff\" data-height=\"68\" data-height-mobile=\"68\" data-height-tab=\"68\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6ab14575ad613\" data-id=\"6ab14575ad613\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-58916ab14575ad632\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-58916ab14575ad632 uvc-61  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-58916ab14575ad632 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">More efficient execution of test drive events<\/h2><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]The department \u201eSales to Employees\u201c (JAWA) enables BMW Group\u2018s employees to purchase new vehices and young used cars, both of the BMW and MINI brands. JAWA regularly offers test drive-events to encourage interested employees to try out different models.<\/p>\n<p>It&#8217;s been challenging to create a more efficient invitation management as well as logistics and vehicle planning.<\/p>\n<p>The aim was to realize a consistent customer journey and to use staff ressources in a more efficient way.<\/p>\n<p>The case study shows you how JAWA realized those aims through digitalization and automation of the processes and how easy marketing communication, planning and execution of customer and sales events can be with Elaine.[\/vc_column_text][vc_single_image image=&#8221;40588&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Please fill in the form to receive the download.[\/vc_column_text][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-23184\"> <!-- Meta General --> <input name=\"form_id\" value=\"23184\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.217.63\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/case-study-bmw-jawa\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/23147\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-09-21 14:55:49\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/ELAINE-Case-Study-BMW_JAWA-EN-COVER.jpg\" alt=\"Thumb BMW \/ JAWA\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Case Study <\/span><\/br> <span> BMW \/ JAWA <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_23184\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_23184\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_23184-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_23184-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_23184-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_23184-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_23184\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_23184\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_23184\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_23184\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_23184\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_23184\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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JAWA regularly offers test drive-events to&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Case study: BMW \/ JAWA","_seopress_titles_desc":"Read how BMW JAWA reduced efforts for test drive events through digitization and the automation of processes. 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