
{"id":26124,"date":"2021-03-22T10:00:07","date_gmt":"2021-03-22T09:00:07","guid":{"rendered":"https:\/\/www.artegic.com\/?page_id=26124"},"modified":"2024-01-17T10:19:35","modified_gmt":"2024-01-17T09:19:35","slug":"checklist-10-marketing-automation-mistakes","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/checklist-10-marketing-automation-mistakes\/","title":{"rendered":"Checklist: 10 Marketing Automation Mistakes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39896|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/elaine-hero-bahnbonus.jpg|caption^null|alt^null|title^BG_Slider_Bahnbonus|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705414331412{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column]<div class=\"ult-spacer spacer-6ab145748c8ce\" data-id=\"6ab145748c8ce\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-12146ab145748c91a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-12146ab145748c91a uvc-6258  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12146ab145748c91a h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">10 marketing automation mistakes you should avoid<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-12146ab145748c91a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\">Checkliste for<br \/>\nfree download<\/div><\/div><div class=\"ult-spacer spacer-6ab145748c95f\" data-id=\"6ab145748c95f\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-54166ab145748c980\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-54166ab145748c980 uvc-615  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-54166ab145748c980 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">Avoid typical marketing automation mistakes<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Marketing mistakes can have a variety of consequences: waste of resources, angry customers, unused potential, &#8230;<\/p>\n<p style=\"text-align: left;\">Mistakes happen, but especially when it comes to marketing automation, there are some typical mistakes that happen again and again, but which you can easily avoid.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;33371&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text]We have compiled a checklist of <b>ten marketing automation mistakes that you should avoid <\/b>for free download.[\/vc_column_text]<div class=\"ult-spacer spacer-6ab145748c9a6\" data-id=\"6ab145748c9a6\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Please click on the cover and fill in the form to receive the checklist <strong>10 marketing automation mistakes that you should avoid.<\/strong>[\/vc_column_text][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-32781\"> <!-- Meta General --> <input name=\"form_id\" value=\"32781\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.217.63\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/checklist-10-marketing-automation-mistakes\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/26124\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-09-21 14:55:48\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"298\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/02\/artegic_Checkliste_10_Fehler_Marketing_Automation_Cover_EN.jpg\" alt=\"Thumb 10 marketing automation mistakes you should avoid\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Checklist <\/span><\/br> <span> 10 marketing automation mistakes you should avoid <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_32781\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_32781\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_32781-0\" value=\"m\" type=\"radio\" \/> <label for=\"c_gender_32781-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_32781-1\" value=\"w\" type=\"radio\" \/> <label for=\"c_gender_32781-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_32781\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_32781\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_32781\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_32781\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_32781\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_32781\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. Would you like to state your business email-adress?<\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_telefon_32781\">Phone *<\/label> <div class=\"col-md-5\"> <input id=\"c_telefon_32781\" name=\"c_telefon\" type=\"text\" placeholder=\"Phone\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: Are you sure that this is your correct telephone number?<\/span> <\/div> <\/div> <div class=\"form-group branche\"> <label class=\"col-md-4 control-label\" for=\"c_branche_32781\">Industrial sector *<\/label> <div class=\"col-md-5\"> <select name=\"c_branche\" id=\"c_branche_32781\" class=\"form-control input-md\"> <option selected=\"\" value=\"\"><\/option> <option value=\"131072\">Agency<\/option><option value=\"2\">Clothing and Textiles<\/option><option value=\"65536\">Consulting<\/option><option value=\"16\">Chemistry \/ Biotechnology<\/option><option value=\"512\">Energy and Water Supply<\/option><option value=\"64\">Automotive<\/option><option value=\"8192\">Financial Services \/ Insurance<\/option><option value=\"1\">Food & Beverage<\/option><option value=\"32768\">Telecommunications<\/option><option value=\"1024\">Commerce<\/option><option value=\"16384\">Real Estate<\/option><option value=\"262144\">Information Technology<\/option><option value=\"128\">Engineering<\/option><option value=\"8\">Media \/ TV<\/option><option value=\"2097152\">Public Administration<\/option><option value=\"32\">Pharmaceuticals \/ Healthcare<\/option><option value=\"8388608\">Privat<\/option><option value=\"1048576\">Other Services<\/option><option value=\"256\">Other Industry<\/option><option value=\"524288\">Research \/ Education<\/option><option value=\"2048\">Tourism \/ Travel<\/option><option value=\"4096\">Transport \/ Logistics<\/option><option value=\"4194304\">Organisation \/ Association<\/option><option value=\"4\">Editorials \/ Media Production<\/option> <\/select> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group companysize\"> <label class=\"col-md-4 control-label\" for=\"c_unternehmensgroesse_32781\">Company Size<\/label> <div class=\"col-md-5\"> <select name=\"c_unternehmensgroesse\" id=\"c_unternehmensgroesse_32781\" class=\"form-control input-md\"> <option selected=\"\" value=\"\"><\/option> <option value=\"1-10\">1-10<\/option> <option value=\"11-50\">11-50<\/option> <option value=\"51-100\">51-100<\/option> <option value=\"101-500\">101-500<\/option> <option value=\"501-1000\">501-1000<\/option> <option value=\"mehr als 1000\">&gt; 1000<\/option> <\/select> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group download-confirm requiredgroup-1\"> <div class=\"col-md-4\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" name=\"e_download\" id=\"e_download_32781\" \/> <label for=\"e_download_32781\"> <b>Yes, I want to receive the selected materials per email according to the <a href=\" https:\/\/www.elaine.io\/en\/download-conditions\" target=\"blank\"> download conditions<\/a> and agree to be informed by ELAINE technologies about similar materials. *<\/b> <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-checkbox \"> <div class=\"col-xs-12\"> <div class=\"checkbox slidercheck\"> <input type=\"checkbox\" value=\"1\" name=\"e_newsletter_abonnent\" id=\"e_newsletter_abonnent_32781\" \/> <label for=\"e_newsletter_abonnent_32781\"> Independently from the download request, I want to receive the newsletter from ELAINE technologies GmbH regularly via email, with tips, trends and best practice about digital marketing as well as information on ELAINE. By registering I confirm, that <a href=\"https:\/\/www.elaine.io\/en\/privacy\/#anker1\" target=\"blank\"> personalised user profiles<\/a> are created for promotion and market research. <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please select at least one field.<\/span> <\/div> <\/div> <div class=\"form-group markup\"> <sub> Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents<a href=\"https:\/\/www.elaine.io\/privacy\" target=\"blank\"> via mail<\/a>.<\/sub>\n <br>\n <br>\n <sub>* Required fields<\/sub><\/div> <input name=\"e_daw_content[meta][message]\" class=\"form-control dmfg-1\" value=\"\" placeholder=\"Message\" type=\"text\" \/> <input name=\"message\" class=\"form-control dmfg-2\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"e_daw_content[meta][website]\" class=\"form-control dmfg-3\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"website\" class=\"form-control dmfg-4\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <!-- Send Button --> <div class=\"form-group submit\"> <div class=\"col-xs-12\"> <button type=\"submit\" class=\"btn btn-success\" id=\"form-submit\">DOWNLOAD<\/button> <\/div> <\/div> <\/fieldset> <\/form> <script> (function($) { $(\"input[name='c_email']\").focusout(function() { var warn = false; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); var freemailers = ['gmx.de', 'gmx.at', 'web.de', 'gmail.de', 'gmail.com', 'gmail.net', 'yandex.ru', 'hotmail.de', 'hotmail.com', 'hotmail.net', 'hotmail.at', 'hotmail.ch', 'freenet.de', 't-online.de', 'yahoo.de', 'yahoo.com', 'yahoo.net', 'yahoo.at', 'yahoo.ch', 'aol.de', 'aol.ch', 'aol.at']; if (freemailers.some(v => inputval.includes(v))) { warn = true } if (!inputval.match(\/^([a-zA-Z0-9_.+-])+\\@(([a-zA-Z0-9-])+\\.)+([a-zA-Z0-9]{2,4})+$\/)) { warn = true } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); $(\"input[name='c_telefon']\").focusout(function() { var warn = true; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); if (inputval.match(\/^[\\+\\-\\(\\)\\.\\sxX0-9]*$\/)) { warn = false; } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); })(jQuery); <\/script> <\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTVCcGhwJTIwc25pcHBldCUzRDEzJTIwcGFyYW0lM0QlMjJmaW4lM0QwJTI2c3RlcCUzRDElMjIlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39896|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/elaine-hero-bahnbonus.jpg|caption^null|alt^null|title^BG_Slider_Bahnbonus|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705414331412{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text] Marketing mistakes can have a variety of consequences: waste of resources, angry customers, unused potential, &#8230; Mistakes happen, but especially when it comes to marketing automation, there are some typical mistakes that happen again&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Checklist: 10 marketing automation mistakes you should avoid","_seopress_titles_desc":"We have compiled a checklist of ten marketing automation mistakes that you should avoid.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Checklist: 10 marketing automation mistakes you should avoid","_seopress_social_fb_desc":"artegic checklist for free download","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/03\/Checkliste_10_Automation_Fehler_EN.jpg","_seopress_social_fb_img_attachment_id":26195,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Checklist: 10 marketing automation mistakes you should avoid","_seopress_social_twitter_desc":"artegic checklist for free download","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/03\/Checkliste_10_Automation_Fehler_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"class_list":["post-26124","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/26124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=26124"}],"version-history":[{"count":2,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/26124\/revisions"}],"predecessor-version":[{"id":40370,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/26124\/revisions\/40370"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=26124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}