{"id":26748,"date":"2021-06-15T11:47:38","date_gmt":"2021-06-15T09:47:38","guid":{"rendered":"https:\/\/www.artegic.com\/case-study-detlev-louis\/"},"modified":"2026-02-26T13:41:16","modified_gmt":"2026-02-26T12:41:16","slug":"case-study-detlev-louis","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/case-study-detlev-louis\/","title":{"rendered":"Case Study: Detlev Louis | \/en\/case-study-detlev-louis\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39991|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Moped-1.jpg|caption^null|alt^null|title^BG_Slider_Moped|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705689795750{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6ab1456ae0567\" data-id=\"6ab1456ae0567\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-9156ab1456ae05b7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-9156ab1456ae05b7 uvc-4669  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-9156ab1456ae05b7 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">Case Study Detlev Louis<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-9156ab1456ae05b7 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<p style=\"text-align: left;\">Download now for free!<\/p>\n<p><\/div><\/div><div class=\"ult-spacer spacer-6ab1456ae05fb\" data-id=\"6ab1456ae05fb\" data-height=\"68\" data-height-mobile=\"68\" data-height-tab=\"68\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6ab1456ae0610\" data-id=\"6ab1456ae0610\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-65636ab1456ae062e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-65636ab1456ae062e uvc-4715  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-65636ab1456ae062e h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">Improved customer loyalty through highly personalized, automated communication<\/h2><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div>\n<div>\n<p>Detlev Louis pursues a consistent customer-centric approach in digital dialogue marketing. To this end, the company relies on extensive usage of all customer data for automated, individualized communication.<\/p>\n<p>The challenge for Detlev Louis&#8217; marketing team is to be able to react quickly and flexibly to market potentials without first having to request the data or selections needed for this from internal IT and having to configure the campaigns manually.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_single_image image=&#8221;41223&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221;][vc_column_text]In this case study we show you how the Detlev Louis marketing team was enabled to independently analyse, select and implement individualized marketing campaigns.<\/p>\n<p>As a result Detlev Louis improved customer satisfaction through the automated delivery of the right offer at the right time by email marketing and is able to react to market potential more quickly.[\/vc_column_text]<div class=\"ult-spacer spacer-6ab1456ae0653\" data-id=\"6ab1456ae0653\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Please fill in the form to receive the download.<\/p>\n<p>[\/vc_column_text][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-32774\"> <!-- Meta General --> <input name=\"form_id\" value=\"32774\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.217.63\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/case-study-detlev-louis\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/26748\" type=\"hidden\" \/> 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To this end, the company relies on extensive usage of all customer data for automated, individualized communication. 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