{"id":27598,"date":"2021-09-09T14:29:48","date_gmt":"2021-09-09T12:29:48","guid":{"rendered":"https:\/\/p536172.mittwaldserver.info\/the-marketing-engineers-blog\/"},"modified":"2025-06-30T09:30:20","modified_gmt":"2025-06-30T07:30:20","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/blog\/","title":{"rendered":"Blog | \/en\/blog\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^40034|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Plastikkappe.jpg|caption^null|alt^null|title^BG_Slider_Plastikkappe|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1705049056523{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"ult-spacer spacer-6a7f63f70a379\" data-id=\"6a7f63f70a379\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-79166a7f63f70a3ca\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-79166a7f63f70a3ca uvc-8154  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-79166a7f63f70a3ca h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">Elaine Blog<\/h1><\/div><\/div><div class=\"ult-spacer spacer-6a7f63f70a40f\" data-id=\"6a7f63f70a40f\" data-height=\"68\" data-height-mobile=\"68\" data-height-tab=\"68\" 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.blog-shortcode.blog-masonry-shortcode-id-6f9f7ccb05a2b1332402d4f6c819ce03.resize-by-browser-width .dt-css-grid .wf-cell {\n    width: 100%;\n  }\n  .cssgridlegacy.no-cssgrid .blog-shortcode.blog-masonry-shortcode-id-6f9f7ccb05a2b1332402d4f6c819ce03.resize-by-browser-width .dt-css-grid .wf-cell.double-width,\n  .no-cssgridlegacy.no-cssgrid .blog-shortcode.blog-masonry-shortcode-id-6f9f7ccb05a2b1332402d4f6c819ce03.resize-by-browser-width .dt-css-grid .wf-cell.double-width {\n    width: calc(100%)*2;\n  }\n}<\/style><div class=\"blog-shortcode blog-masonry-shortcode-id-6f9f7ccb05a2b1332402d4f6c819ce03 mode-grid classic-layout-list scale-img dt-css-grid-wrap dt-icon-bg-off resize-by-browser-width loading-effect-none description-under-image \" data-padding=\"55px\" data-cur-page=\"1\" data-post-limit=\"-1\" data-pagination-mode=\"pages\" data-desktop-columns-num=\"1\" data-v-tablet-columns-num=\"1\" data-h-tablet-columns-num=\"1\" data-phone-columns-num=\"1\" data-width=\"0px\" data-columns=\"0\"><div class=\"dt-css-grid\" ><div class=\"visible wf-cell\" data-post-id=\"54542\" data-date=\"2026-05-27T15:06:37+02:00\" data-name=\"The MarTech Stack of the Future Isn&#039;t Software. It&#039;s Intelligence.\"><article class=\"post project-odd visible no-img post-54542 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-ai tag-data tag-digital-marketing tag-martech category-234 category-508 category-240 category-509\" data-name=\"The MarTech Stack of the Future Isn&#8217;t Software. It&#8217;s Intelligence.\" data-date=\"2026-05-27T15:06:37+02:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/the-martech-stack-of-the-future-isnt-software-its-intelligence\/\" title=\"The MarTech Stack of the Future Isn&#8217;t Software. It&#8217;s Intelligence.\" rel=\"bookmark\">The MarTech Stack of the Future Isn&#8217;t Software. It&#8217;s Intelligence.<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2026\/05\/27\/\" title=\"15:06\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2026-05-27T15:06:37+02:00\">27. May 2026<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] What will marketing organizations look like ten years from now? It&#8217;s a question being asked in plenty of boardrooms right now \u2014 and a recent piece from Jack Dorsey&#8217;s company Block offers one of the sharpest answers yet. &#8220;From Hierarchy to Intelligence,&#8221; co-published with Sequoia, reads&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/the-martech-stack-of-the-future-isnt-software-its-intelligence\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about The MarTech Stack of the Future Isn&#8217;t Software. It&#8217;s Intelligence.\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"54455\" data-date=\"2026-05-21T13:07:19+02:00\" data-name=\"Why AI readability will become a key KPI in email marketing by 2030\"><article class=\"post project-odd visible no-img post-54455 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-ai tag-data tag-digital-marketing tag-e-mail-marketing-2 tag-omnichannel tag-personalization-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Why AI readability will become a key KPI in email marketing by 2030\" data-date=\"2026-05-21T13:07:19+02:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/why-ai-readability-will-become-a-key-kpi-in-email-marketing-by-2030\/\" title=\"Why AI readability will become a key KPI in email marketing by 2030\" rel=\"bookmark\">Why AI readability will become a key KPI in email marketing by 2030<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2026\/05\/21\/\" title=\"13:07\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2026-05-21T13:07:19+02:00\">21. May 2026<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] In email marketing, a structural break is emerging: attention is no longer determined solely by the recipient, but increasingly by the recipient\u2019s AI-enabled inbox. This shifts the optimization logic\u2014from creative orchestration and conversion tactics toward machine-readable relevance, data structure, and trust in the sender. Those who&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/why-ai-readability-will-become-a-key-kpi-in-email-marketing-by-2030\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Why AI readability will become a key KPI in email marketing by 2030\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"54016\" data-date=\"2026-04-07T15:41:12+02:00\" data-name=\"SaaS is dead. Or is it? Why AI is rewriting the rules of enterprise software\"><article class=\"post project-odd visible no-img post-54016 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-ai tag-data tag-digital-marketing tag-e-mail-marketing-2 tag-omnichannel tag-personalization-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"SaaS is dead. Or is it? Why AI is rewriting the rules of enterprise software\" data-date=\"2026-04-07T15:41:12+02:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/saas-is-dead-or-is-it\/\" title=\"SaaS is dead. Or is it? Why AI is rewriting the rules of enterprise software\" rel=\"bookmark\">SaaS is dead. Or is it? Why AI is rewriting the rules of enterprise software<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2026\/04\/07\/\" title=\"15:41\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2026-04-07T15:41:12+02:00\">7. April 2026<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] By Stefan von Lieven &nbsp; As a founder and CEO in email marketing for more than 20 years \u2013 arguably the channel most often declared \u201cdead\u201d in the history of digital business \u2013 I\u2019ve learned to stay remarkably calm whenever someone announces that \u201cXYZ is dead.\u201d&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/saas-is-dead-or-is-it\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about SaaS is dead. Or is it? Why AI is rewriting the rules of enterprise software\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"53814\" data-date=\"2026-03-18T10:06:50+01:00\" data-name=\"Infographic: Marketing 2026 \u2013 Between Relevance, Data Privacy, and Agentic AI\"><article class=\"post project-odd visible no-img post-53814 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-digital-marketing tag-e-mail-marketing-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Infographic: Marketing 2026 \u2013 Between Relevance, Data Privacy, and Agentic AI\" data-date=\"2026-03-18T10:06:50+01:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/infographic-march-2026\/\" title=\"Infographic: Marketing 2026 \u2013 Between Relevance, Data Privacy, and Agentic AI\" rel=\"bookmark\">Infographic: Marketing 2026 \u2013 Between Relevance, Data Privacy, and Agentic AI<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2026\/03\/18\/\" title=\"10:06\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2026-03-18T10:06:50+01:00\">18. March 2026<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column][vc_single_image image=&#8221;53846&#8243; img_size=&#8221;750&#215;1300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]Today\u2019s marketing landscape is characterised by increasing demands for relevance, trust and intelligent automation. Whilst digital channels account for the lion\u2019s share of budgets, expectations regarding transparent data usage, robust governance and personalised customer engagement are also on the rise. One&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/infographic-march-2026\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Infographic: Marketing 2026 \u2013 Between Relevance, Data Privacy, and Agentic AI\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"53826\" data-date=\"2026-03-18T09:07:49+01:00\" data-name=\"Data, Marketing, and Law \u2013 Why the correct handling of data is becoming increasingly important\"><article class=\"post project-odd visible no-img post-53826 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-ai tag-data tag-digital-marketing tag-e-mail-marketing-2 tag-omnichannel tag-personalization-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Data, Marketing, and Law \u2013 Why the correct handling of data is becoming increasingly important\" data-date=\"2026-03-18T09:07:49+01:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/data-marketing-and-law\/\" title=\"Data, Marketing, and Law \u2013 Why the correct handling of data is becoming increasingly important\" rel=\"bookmark\">Data, Marketing, and Law \u2013 Why the correct handling of data is becoming increasingly important<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/stan-bobrov\/\" title=\"View all posts by Stan Bobrov\" rel=\"author\">By <span class=\"fn\">Stan Bobrov<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2026\/03\/18\/\" title=\"9:07\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2026-03-18T09:07:49+01:00\">18. March 2026<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]Data has become an indispensable part of modern marketing. Customers expect a personal, relevant, and data-driven approach. At the same time, legal pressure is increasing. Anyone who wants to communicate successfully needs a solid understanding of how data may be collected and used. This blogpost highlights what&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/data-marketing-and-law\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Data, Marketing, and Law \u2013 Why the correct handling of data is becoming increasingly important\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"53320\" data-date=\"2026-02-05T12:08:15+01:00\" data-name=\"Martech trends for 2026: What marketers need to know now\"><article class=\"post project-odd visible no-img post-53320 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-digital-marketing tag-e-mail-marketing-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Martech trends for 2026: What marketers need to know now\" data-date=\"2026-02-05T12:08:15+01:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/martech-trends-what-marketers-need-to-know-now\/\" title=\"Martech trends for 2026: What marketers need to know now\" rel=\"bookmark\">Martech trends for 2026: What marketers need to know now<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2026\/02\/05\/\" title=\"12:08\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2026-02-05T12:08:15+01:00\">5. February 2026<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] 2026 will be the year in which marketing technology becomes not only more efficient, but also more strategic. Artificial intelligence (AI) \u2013 especially generative AI and AI agents \u2013 is finding its way into operational processes, customers expect relevant communication across all channels, and at the&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/martech-trends-what-marketers-need-to-know-now\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Martech trends for 2026: What marketers need to know now\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"53263\" data-date=\"2026-01-22T10:35:01+01:00\" data-name=\"Infographic: Marketing in 2026 \u2013 Between data strategy, omnichannel and automation\"><article class=\"post project-odd visible no-img post-53263 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-digital-marketing tag-e-mail-marketing-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Infographic: Marketing in 2026 \u2013 Between data strategy, omnichannel and automation\" data-date=\"2026-01-22T10:35:01+01:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/infographic-january-2026\/\" title=\"Infographic: Marketing in 2026 \u2013 Between data strategy, omnichannel and automation\" rel=\"bookmark\">Infographic: Marketing in 2026 \u2013 Between data strategy, omnichannel and automation<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2026\/01\/22\/\" title=\"10:35\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2026-01-22T10:35:01+01:00\">22. January 2026<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column][vc_single_image image=&#8221;53481&#8243; img_size=&#8221;750&#215;1300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]Email remains the central communication channel in digital marketing \u2013 but the requirements for successful campaigns are increasing noticeably. Increasing mailing volumes, legal requirements for accessibility, growing expectations for personalisation, and technical hygiene factors such as deliverability are presenting marketers with&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/infographic-january-2026\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Infographic: Marketing in 2026 \u2013 Between data strategy, omnichannel and automation\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"53206\" data-date=\"2025-12-18T13:06:12+01:00\" data-name=\"Delight your customer - How personalised experiences create genuine enthusiasm\"><article class=\"post project-odd visible no-img post-53206 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-digital-marketing tag-e-mail-marketing-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Delight your customer &#8211; How personalised experiences create genuine enthusiasm\" data-date=\"2025-12-18T13:06:12+01:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/delight-your-customer\/\" title=\"Delight your customer &#8211; How personalised experiences create genuine enthusiasm\" rel=\"bookmark\">Delight your customer &#8211; How personalised experiences create genuine enthusiasm<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2025\/12\/18\/\" title=\"13:06\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2025-12-18T13:06:12+01:00\">18. December 2025<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] Successful customer communication today must do more than simply convey information. It thrives on standing out with relevant personalisation and creating experiences that feel truly personal rather than mechanical. \u2018Delight your customer\u2019 means exactly that: designing customer experiences that surprise positively, leave a lasting impression and&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/delight-your-customer\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Delight your customer &#8211; How personalised experiences create genuine enthusiasm\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"52998\" data-date=\"2025-11-13T11:17:16+01:00\" data-name=\"Empower your customer - Enabling customers to participate in personalization\"><article class=\"post project-odd visible no-img post-52998 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-ai tag-data tag-digital-marketing tag-e-mail-marketing-2 tag-omnichannel tag-personalization-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Empower your customer &#8211; Enabling customers to participate in personalization\" data-date=\"2025-11-13T11:17:16+01:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/empower-your-customer-enabling-customers-to-participate-in-personalization\/\" title=\"Empower your customer &#8211; Enabling customers to participate in personalization\" rel=\"bookmark\">Empower your customer &#8211; Enabling customers to participate in personalization<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/stan-bobrov\/\" title=\"View all posts by Stan Bobrov\" rel=\"author\">By <span class=\"fn\">Stan Bobrov<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2025\/11\/13\/\" title=\"11:17\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2025-11-13T11:17:16+01:00\">13. November 2025<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]Personalization delivers its full value when people help shape the content and manage their settings. \u201cEmpower your customer\u201d means involving customers in both communication and personalization. This creates transparency, relevance, and an improved brand experience at every touchpoint. According to McKinsey, 76 percent said that receiving personalized&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/empower-your-customer-enabling-customers-to-participate-in-personalization\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Empower your customer &#8211; Enabling customers to participate in personalization\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><div class=\"visible wf-cell\" data-post-id=\"52719\" data-date=\"2025-11-11T15:35:14+01:00\" data-name=\"Infographic: Between AI, Customer Experience, and Relationship Management\"><article class=\"post project-odd visible no-img post-52719 type-post status-publish format-standard hentry category-communication category-kommunikation-2 category-practical-tips category-praxistipps-2 tag-digital-marketing tag-e-mail-marketing-2 tag-transactional-mails category-234 category-508 category-240 category-509\" data-name=\"Infographic: Between AI, Customer Experience, and Relationship Management\" data-date=\"2025-11-11T15:35:14+01:00\">\n\n<div class=\"post-entry-content\">\n\n\t<h3 class=\"entry-title\">\n\t\t<a href=\"https:\/\/www.elaine.io\/en\/blog\/five-insights-for-online-marketers\/\" title=\"Infographic: Between AI, Customer Experience, and Relationship Management\" rel=\"bookmark\">Infographic: Between AI, Customer Experience, and Relationship Management<\/a>\n\t<\/h3>\n\n\t<div class=\"entry-meta\"><span class=\"category-link\"><a href=\"https:\/\/www.elaine.io\/en\/category\/communication\/\" >Communication<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/kommunikation-2\/\" >Kommunikation<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/practical-tips\/\" >Practical Tips<\/a>, <a href=\"https:\/\/www.elaine.io\/en\/category\/praxistipps-2\/\" >Praxistipps<\/a><\/span><a class=\"author vcard\" href=\"https:\/\/www.elaine.io\/en\/author\/katrin-hillebrand\/\" title=\"View all posts by Katrin Hillebrand\" rel=\"author\">By <span class=\"fn\">Katrin Hillebrand<\/span><\/a><a href=\"https:\/\/www.elaine.io\/en\/2025\/11\/11\/\" title=\"15:35\" class=\"data-link\" rel=\"bookmark\"><time class=\"entry-date updated\" datetime=\"2025-11-11T15:35:14+01:00\">11. November 2025<\/time><\/a><\/div>\n\t<div class=\"entry-excerpt\"><p>[vc_row][vc_column][vc_single_image image=&#8221;52975&#8243; img_size=&#8221;750&#215;1300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]Technology, data, and emotion are merging to create a new era in marketing. Our latest infographic highlights five key facts that illustrate how artificial intelligence, personalization, and cross-channel strategies are shaping the customer experience. From AI-powered shopping assistants and automated content&hellip;<\/p>\n<\/div>\n\t\n<a href=\"https:\/\/www.elaine.io\/en\/blog\/five-insights-for-online-marketers\/\" class=\"dt-btn-s dt-btn post-details details-type-btn\" aria-label=\"Read more about Infographic: Between AI, Customer Experience, and Relationship Management\">READ MORE<i class=\"dt-icon-the7-arrow-03\" aria-hidden=\"true\"><\/i><\/a>\n\n<\/div><\/article><\/div><\/div><!-- iso-container|iso-grid --><div class=\"paginator\" role=\"navigation\"><span class=\"nav-prev disabled\">\u2192<\/span><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/\" class=\"page-numbers act\" data-page-num=\"1\">1<\/a><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/2\/\" class=\"page-numbers \" data-page-num=\"2\">2<\/a><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/3\/\" class=\"page-numbers \" data-page-num=\"3\">3<\/a><a 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href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/32\/\" class=\"page-numbers \" data-page-num=\"32\">32<\/a><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/33\/\" class=\"page-numbers \" data-page-num=\"33\">33<\/a><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/34\/\" class=\"page-numbers \" data-page-num=\"34\">34<\/a><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/35\/\" class=\"page-numbers \" data-page-num=\"35\">35<\/a><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/36\/\" class=\"page-numbers \" data-page-num=\"36\">36<\/a><\/div><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/37\/\" class=\"page-numbers \" data-page-num=\"37\">37<\/a><a href=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/27598\/page\/2\/\" class=\"page-numbers nav-next filter-item\" data-page-num=\"2\" 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