
{"id":45834,"date":"2025-04-17T17:18:36","date_gmt":"2025-04-17T15:18:36","guid":{"rendered":"https:\/\/www.elaine.io\/?page_id=45834"},"modified":"2025-06-24T21:57:39","modified_gmt":"2025-06-24T19:57:39","slug":"effectively-utilising-transactional-mail","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/solutions\/use-cases\/effectively-utilising-transactional-mail\/","title":{"rendered":"Effectively utilising transactional mail | \/en\/solutions\/effectively-utilising-transactional-mail\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^39874|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Lederjacke.jpg|caption^null|alt^null|title^BG_Slider_Lederjacke|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1746539649089{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6a8e46a57b5f5\" data-id=\"6a8e46a57b5f5\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-86856a8e46a57b653\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-86856a8e46a57b653 uvc-8980  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-86856a8e46a57b653 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">Effectively utilising transactional mail<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-86856a8e46a57b653 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<p style=\"text-align: left;\">Convert your transactional mails into marketing mails with business value!<\/p>\n<p><\/div><\/div><div class=\"ult-spacer spacer-6a8e46a57b6a1\" data-id=\"6a8e46a57b6a1\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-18c94ce8eec983a2846af9acb5fbae02.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-18c94ce8eec983a2846af9acb5fbae02 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-left\"><a href=\"https:\/\/www.elaine.io\/en\/demo-elaine\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off \" id=\"default-btn-18c94ce8eec983a2846af9acb5fbae02\" style=\"width:250px;\" title=\"DEMO ANFRAGEN\"><span>REQUEST A DEMO<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a8e46a57b7aa\" data-id=\"6a8e46a57b7aa\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57b7c3\" data-id=\"6a8e46a57b7c3\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ult-carousel-8714248826a8e46a57b8ad\" class=\"ult-carousel-wrapper   ult_horizontal\" data-gutter=\"15\" data-rtl=\"false\" ><div class=\"ult-carousel-4600866066a8e46a57b804 \" >[vc_single_image image=&#8221;46914&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46965&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46912&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46910&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46896&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46908&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46904&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46967&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46971&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_single_image image=&#8221;46898&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221;]<\/div><\/div>\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tjQuery(document).ready(function ($) {\n\t\t\t\t\tif( typeof jQuery('.ult-carousel-4600866066a8e46a57b804').slick == \"function\"){\n\t\t\t\t\t\t$('.ult-carousel-4600866066a8e46a57b804').slick({dots: false,autoplay: true,autoplaySpeed: \"1000\",speed: \"4000\",infinite: true,arrows: true,nextArrow: '<button type=\"button\" role=\"button\" aria-label=\"Next\" style=\"color:#ffffff; 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css=&#8221;.vc_custom_1705393974963{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1698672922259{padding-right: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1698672998720{background-color: #ffffff !important;border-radius: 5px !important;}&#8221;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#F2EBE3;box-shadow: 0px 5px 15px 5px #ededed none;border-style:solid;border-width:1px;border-radius:20px;border-color:#ffffff;padding:25px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\" 0px 5px 15px 10px #ededed \"     data-bg=\"#F2EBE3\"  data-border_color=\"#ffffff\" ><div class=\"stats-block stats-top  \"><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\"><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-6194\"><div id=\"counter_11658726406a8e46a57ba7f\" data-id=\"counter_11658726406a8e46a57ba7f\"  data-ultimate-target='#counter-responsv-wrap-6194 .stats-number'  data-responsive-json-new='{\"font-size\":\"desktop:48px;\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"  font-weight:bold;\" data-speed=\"3\" data-counter-value=\"37\" data-separator=\",\" data-decimal=\".\">0<\/div><div class=\"counter_suffix mycust ult-responsive\"  data-ultimate-target='#counter-responsv-wrap-6194 .mycust'  data-responsive-json-new='{\"font-size\":\"desktop:48px;\",\"line-height\":\"\"}'  style=\" font-weight:bold;color:\">%<\/div><div id=\"title-counter_11658726406a8e46a57ba7f\"  data-ultimate-target='#counter-responsv-wrap-6194 .stats-text'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"stats-text ult-responsive\" style=\"font-size:px;  \">more revenue from customers who have given you their email marketing opt-in. Use your transactional emails for this too.<\/div><\/div><\/div>\t\t<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1698672922259{padding-right: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1698672998720{background-color: #ffffff !important;border-radius: 5px !important;}&#8221;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#F2EBE3;box-shadow: 0px 5px 15px 5px #ededed none;border-style:solid;border-width:1px;border-radius:20px;border-color:#ffffff;padding:25px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\" 0px 5px 15px 10px #ededed \"     data-bg=\"#F2EBE3\"  data-border_color=\"#ffffff\" ><div class=\"stats-block stats-top  \"><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\"><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-3985\"><div id=\"counter_38341174746a8e46a57bb36\" data-id=\"counter_38341174746a8e46a57bb36\"  data-ultimate-target='#counter-responsv-wrap-3985 .stats-number'  data-responsive-json-new='{\"font-size\":\"desktop:48px;\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"  font-weight:bold;\" data-speed=\"3\" data-counter-value=\"80\" data-separator=\",\" data-decimal=\".\">0<\/div><div class=\"counter_suffix mycust ult-responsive\"  data-ultimate-target='#counter-responsv-wrap-3985 .mycust'  data-responsive-json-new='{\"font-size\":\"desktop:48px;\",\"line-height\":\"\"}'  style=\" font-weight:bold;color:\">%<\/div><div id=\"title-counter_38341174746a8e46a57bb36\"  data-ultimate-target='#counter-responsv-wrap-3985 .stats-text'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"stats-text ult-responsive\" style=\"font-size:px;  \">opening rate makes transactional emails the most attention-grabbing point of contact with the customer.<\/div><\/div><\/div>\t\t<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1698672922259{padding-right: 20px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1698672998720{background-color: #ffffff !important;border-radius: 5px !important;}&#8221;]<div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#F2EBE3;box-shadow: 0px 5px 15px 5px #ededed none;border-style:solid;border-width:1px;border-radius:20px;border-color:#ffffff;padding:25px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\" 0px 5px 15px 10px #ededed \"     data-bg=\"#F2EBE3\"  data-border_color=\"#ffffff\" ><div class=\"stats-block stats-top  \"><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\"><\/div><\/div><\/div><div class=\"stats-desc\" id=\"counter-responsv-wrap-8195\"><div id=\"counter_18744749296a8e46a57bbb1\" data-id=\"counter_18744749296a8e46a57bbb1\"  data-ultimate-target='#counter-responsv-wrap-8195 .stats-number'  data-responsive-json-new='{\"font-size\":\"desktop:48px;\",\"line-height\":\"\"}'  class=\"stats-number ult-responsive\" style=\"  font-weight:bold;\" data-speed=\"3\" data-counter-value=\"100\" data-separator=\",\" data-decimal=\".\">0<\/div><div class=\"counter_suffix mycust ult-responsive\"  data-ultimate-target='#counter-responsv-wrap-8195 .mycust'  data-responsive-json-new='{\"font-size\":\"desktop:48px;\",\"line-height\":\"\"}'  style=\" font-weight:bold;color:\">%<\/div><div id=\"title-counter_18744749296a8e46a57bbb1\"  data-ultimate-target='#counter-responsv-wrap-8195 .stats-text'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:28px;\"}'  class=\"stats-text ult-responsive\" style=\"font-size:px;  \">accuracy in the delivery and content of transactional emails reduces unnecessary service costs and returns.<\/div><\/div><\/div>\t\t<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bbcc\" data-id=\"6a8e46a57bbcc\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^46922|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/04\/Background_New-Design-scaled.jpg|caption^null|alt^null|title^Background_New Design|description^null&#8221; bg_override=&#8221;full&#8221;][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bbde\" data-id=\"6a8e46a57bbde\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner css=&#8221;.vc_custom_1642580776910{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-74296a8e46a57bc00\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-74296a8e46a57bc00 uvc-3061  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74296a8e46a57bc00 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#ffffff;margin-bottom:15px;\">Book a demo<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-74296a8e46a57bc00 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;color:#ffffff;margin-bottom:30px;\"><\/p>\n<p style=\"text-align: center;\">Book a demo tour now and see Elaine&#8217;s real-time marketing automation services for yourself.<\/p>\n<p><\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-323c6d7996b6b785e9a9d459ae04de14 {\n  border-radius: 5px;\n  font-size: 16px;\n  line-height: 18px;\n}\n.btn-shadow#default-btn-323c6d7996b6b785e9a9d459ae04de14 {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-323c6d7996b6b785e9a9d459ae04de14:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-323c6d7996b6b785e9a9d459ae04de14 {\n  box-shadow: 0px 2px 0px 0px #000000;\n}\n.btn-3d#default-btn-323c6d7996b6b785e9a9d459ae04de14:hover {\n  box-shadow: 0px 2px 0px 0px #e0e0e0;\n}\n.btn-flat#default-btn-323c6d7996b6b785e9a9d459ae04de14 {\n  box-shadow: none;\n}\n.btn-flat#default-btn-323c6d7996b6b785e9a9d459ae04de14:hover {\n  box-shadow: none;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14 > i {\n  margin-right: 8px;\n  font-size: 16px;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14:not(:hover) {\n  border-width: 0px;\n  border-color: #ffffff !important;\n  color: #FFFFFF;\n  background: #003D26 !important;\n  padding: 16px 10px 16px 10px;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14:not(:hover) * {\n  color: #FFFFFF;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14:hover {\n  border-width: 0px;\n  border-color: #ffffff !important;\n  color: #42D64F;\n  background: #FFFFFF !important;\n  padding: 16px 10px 16px 10px;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14:hover * {\n  color: #42D64F;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-323c6d7996b6b785e9a9d459ae04de14 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/www.elaine.io\/en\/demo-elaine\/\" class=\"default-btn-shortcode dt-btn link-hover-off btn-flat \" id=\"default-btn-323c6d7996b6b785e9a9d459ae04de14\" style=\"width:250px;\" title=\"JETZT DEMO BUCHEN\"><span>BOOK DEMO<\/span><\/a><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bca4\" data-id=\"6a8e46a57bca4\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1595322022858{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;content-row&#8221;][vc_column_inner el_class=&#8221;text-col&#8221; width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-55806a8e46a57bcc7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-55806a8e46a57bcc7 uvc-3072  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-55806a8e46a57bcc7 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Revenue uplift through cross-selling<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-55806a8e46a57bcc7 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">BMW Connected Drive uses Elaine for optimised transactional communication:<\/p>\n<ul>\n<li>Excellent customer experience through automated conversion of text mails into high-quality HTML mails with marketing content<\/li>\n<li>12% additional revenue possible through the integration of cross-selling and upselling offers in transactional mails<\/li>\n<\/ul>\n<p><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;image-col&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1746794885955{background-image: url(https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/05\/elaine-content-ne.png?id=49515) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;49565&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1746794666827{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bcf0\" data-id=\"6a8e46a57bcf0\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1595322022858{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;content-row&#8221;][vc_column_inner el_class=&#8221;image-col&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1746794744334{background-image: url(https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/05\/elaine-content-sw.png?id=49504) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;49766&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1746794728032{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;text-col&#8221; width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-53536a8e46a57bd0a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-53536a8e46a57bd0a uvc-5755  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-53536a8e46a57bd0a h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Increase in opt-ins<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-53536a8e46a57bd0a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">REWE relies on Elaine for higher customer loyalty and more opt-ins:<\/p>\n<ul>\n<li>Increasing customer lifetime value through automated loyalty campaigns<\/li>\n<li>&gt;20% more opt-ins possible by displaying opt-in items in order confirmations<\/li>\n<\/ul>\n<p><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bd2c\" data-id=\"6a8e46a57bd2c\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1595322022858{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;content-row&#8221;][vc_column_inner el_class=&#8221;text-col&#8221; width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-38846a8e46a57bd43\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-38846a8e46a57bd43 uvc-9463  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38846a8e46a57bd43 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Cost reduction<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38846a8e46a57bd43 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">Generali digitises postal document delivery with the Elaine Transactional Message Hub:<\/p>\n<ul>\n<li>Secure delivery of transaction emails through whitelisting and bounce management<\/li>\n<li>Cost reduction through more efficient processes and postal savings<\/li>\n<\/ul>\n<p><\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;image-col&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1746794808038{background-image: url(https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/05\/elaine-content-ne.png?id=49515) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_single_image image=&#8221;49768&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; css=&#8221;.vc_custom_1746794763256{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bd61\" data-id=\"6a8e46a57bd61\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bd71\" data-id=\"6a8e46a57bd71\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;content-row&#8221;][vc_column_inner el_class=&#8221;image-col&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;49683&#8243; img_size=&#8221;800&#215;800&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1746810658821{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;text-col&#8221; width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-13986a8e46a57bd88\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-13986a8e46a57bd88 uvc-5377  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-13986a8e46a57bd88 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Elaine Transactional Message Hub<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-13986a8e46a57bd88 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">Would you like to learn more about the Elaine Transactional Message Hub? Request our brochure now and find out how to send personalised transactional emails that are enriched with customer-specific information.<\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-6bf9ef702d22b8203cd8ae38f78828eb.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-6bf9ef702d22b8203cd8ae38f78828eb > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-left\"><a href=\"https:\/\/www.elaine.io\/en\/download-whitepaper\/\" class=\"default-btn-shortcode dt-btn dt-btn-m link-hover-off  vc_custom_1746810650702\" id=\"default-btn-6bf9ef702d22b8203cd8ae38f78828eb\" style=\"width:250px;\"><span>DOWNLOAD WHITEPAPER<\/span><\/a><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"ult-spacer spacer-6a8e46a57bdf9\" data-id=\"6a8e46a57bdf9\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; 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