{"id":51798,"date":"2025-08-08T12:39:12","date_gmt":"2025-08-08T10:39:12","guid":{"rendered":"https:\/\/www.elaine.io\/?page_id=51798"},"modified":"2025-11-03T11:55:32","modified_gmt":"2025-11-03T10:55:32","slug":"entirely-open-martech-ecosystem","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/company\/entirely-open-martech-ecosystem\/","title":{"rendered":"Entirely | \/en\/company\/entirely-open-martech-ecosystem\/"},"content":{"rendered":"

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Entirely<\/h1><\/div>
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Elaine is a founding partner of Entirely, an open ecosystem that enables customers to drive business outcomes at scale.<\/p>\n

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Marketing is on the brink of a radical transformation<\/h2><\/div>
Marketing today is more complex than ever: 80% of CMOs feel overwhelmed by emerging channels and technologies, struggling to maintain control over their marketing efforts. At the same time, management is demanding tangible results, yet 75% of CMOs are falling short of business targets. Meanwhile, consumer expectations are skyrocketing, with 80% of customers wanting personalized experiences that truly resonate.<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column]
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Here comes AI<\/h2><\/div>
AI is disrupting marketing and accelerating \u200btransformation. It will shift 75% of the marketing function from operational production to strategy and control.<\/div><\/div>
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Personalization is now a must<\/h2><\/div>
True personalization requires creating experiences at scale, which are fine-tuned with each successive interaction and empower customers to get what they want: faster, cheaper, or more easily.\u200b<\/div><\/div>[\/vc_column_inner][vc_column_inner el_class=”image-col” width=”1\/2″ css=”.vc_custom_1753712815841{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;border-radius: 20px !important;}”][vc_single_image image=”51810″ img_size=”full” alignment=”center” style=”vc_box_rounded” css=”.vc_custom_1753736440082{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-radius: 20px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column]
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0<\/div>
%<\/div>
more revenue through personalization.<\/div><\/div><\/div>\t\t<\/div><\/div>
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of consumers are more likely to shop personalized offers.<\/div><\/div><\/div>\t\t<\/div><\/div>
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Tailored Marketing at Scale<\/h2><\/div>
Companies that excel at personalization generate 40% more revenue (McKinsey<\/a>). It’s simply because consumers are 91% more likely to shop with brands that offer relevant and personalized offers (Accenture<\/a>).<\/p>\n

Create tailored marketing at the scale that is your competitive differentiator.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]

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Composable Customer Journey<\/h2><\/div><\/div>[vc_row_inner css=”.vc_custom_1753868291672{padding-bottom: 30px !important;background-color: #DFDFDF !important;border-radius: 20px !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”51922″ img_size=”full” alignment=”center” style=”vc_box_rounded” css=”.vc_custom_1753868129499{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-radius: 20px !important;}”]
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From Manual<\/h2><\/div>
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