{"id":52724,"date":"2025-10-09T14:09:44","date_gmt":"2025-10-09T12:09:44","guid":{"rendered":"https:\/\/www.elaine.io\/?page_id=52724"},"modified":"2025-12-09T10:12:36","modified_gmt":"2025-12-09T09:12:36","slug":"case-study-saartoto","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/case-study-saartoto\/","title":{"rendered":"Case Study: Saartoto | \/en\/case-study-saartoto\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^52749|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/10\/BG_Slider_Frau_Pulli_grun-2-scaled.png|caption^null|alt^null|title^BG_Slider_Frau_Pulli_gr\u00fcn|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1760006269016{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6ab145762bc34\" data-id=\"6ab145762bc34\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-35796ab145762bc7f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-35796ab145762bc7f uvc-1092  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-35796ab145762bc7f h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">Case Study Saartoto<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-35796ab145762bc7f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<p style=\"text-align: left;\">Download now!<\/p>\n<p><\/div><\/div><div class=\"ult-spacer spacer-6ab145762bcc2\" data-id=\"6ab145762bcc2\" data-height=\"68\" data-height-mobile=\"68\" data-height-tab=\"68\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6ab145762bcd7\" data-id=\"6ab145762bcd7\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-39596ab145762bcf5\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-39596ab145762bcf5 uvc-7582  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-39596ab145762bcf5 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">Automated. Personalised. GDPR compliant.<\/h2><\/div><\/div><div class=\"ult-spacer spacer-6ab145762bd19\" data-id=\"6ab145762bd19\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Saarland-Sporttoto GmbH (Saartoto), a state-licensed lottery operator, faced the challenge of fundamentally modernizing its customer communication to reach target groups more quickly, relevantly, and consistently. At the same time, any solution had to meet the strict GDPR requirements of the gaming industry. With the introduction of a central platform, Saartoto gained a solution that combines security, automation, and flexible integration into existing systems.[\/vc_column_text][vc_single_image image=&#8221;52738&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]In the case study, you will learn how Saartoto:[\/vc_column_text]<div class=\"ult-spacer spacer-6ab145762bd2a\" data-id=\"6ab145762bd2a\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>achieved a 50% reduction in the time required for campaign mailings<\/li>\n<li>realised GDPR-compliant marketing at the highest level with <strong>Elaine<\/strong><\/li>\n<li>executed higher open and click rates through personalised content<\/li>\n<\/ul>\n<\/div><div class=\"ult-spacer 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At the same time,&hellip;<\/p>\n","protected":false},"author":70,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Case Study: Saartoto x Elaine","_seopress_titles_desc":"In this case study, we show how Saartoto uses Elaine to automate its customer communications and take personalisation to a whole new level. 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