{"id":53625,"date":"2026-02-19T15:42:56","date_gmt":"2026-02-19T14:42:56","guid":{"rendered":"https:\/\/www.elaine.io\/?page_id=53625"},"modified":"2026-02-19T15:43:36","modified_gmt":"2026-02-19T14:43:36","slug":"whitepaper-marketing-data-and-law","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/whitepaper-marketing-data-and-law\/","title":{"rendered":"Whitepaper: Marketing, data and law | \/en\/whitepaper-marketing-data-and-law\/"},"content":{"rendered":"

[vc_row full_width=”stretch_row” content_placement=”top” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^40034|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/BG_Slider_Plastikkappe.jpg|caption^null|alt^null|title^BG_Slider_Plastikkappe|description^null” bg_image_repeat=”no-repeat” css=”.vc_custom_1771420570709{padding-top: 55px !important;padding-bottom: 55px !important;}”][vc_column width=”1\/2″]

<\/div>
<\/div>

Data, marketing and law<\/h1><\/div>
<\/p>\n

Whitepaper available for free download<\/p>\n

<\/div><\/div>

<\/div>
<\/div>[\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row content_placement=”top” css=”.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″]
<\/div>

Using data \u2013 but compliant<\/h2><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top”][vc_column_inner width=”1\/2″][vc_column_text css=””]<\/p>\n

Data is now a key success factor in marketing: it helps to better understand target groups, manage campaigns more quickly and address customers in a more relevant and personal way. But the more data-driven marketing becomes, the more important the legal side of things becomes \u2013 because regulations such as the GDPR and growing awareness of data protection are making the handling of data more sensitive than ever.<\/p>\n

Our whitepaper provides a concise and practical overview of what is important for the legally compliant use of data in marketing in the UK \u2013 from consent and cookies to double opt-in in email marketing. This will help you create clarity, minimise risks and make your data truly usable.<\/p>\n

[\/vc_column_text][vc_single_image image=”53653″ img_size=”large” alignment=”center” css=””][vc_column_text css=””]Three reasons why you should read this whitepaper:[\/vc_column_text]

<\/div>