{"id":53718,"date":"2026-03-18T09:30:06","date_gmt":"2026-03-18T08:30:06","guid":{"rendered":"https:\/\/www.elaine.io\/?page_id=53718"},"modified":"2026-03-18T09:30:06","modified_gmt":"2026-03-18T08:30:06","slug":"case-study-detlev-louis-tam","status":"publish","type":"page","link":"https:\/\/www.elaine.io\/en\/case-study-detlev-louis-tam\/","title":{"rendered":"Case Study: Detlev Louis TAM | \/en\/case-study-detlev-louis-tam\/"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^53744|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2026\/02\/BG_Slider_Frau_Pulli_grun-scaled.jpg|caption^null|alt^null|title^BG_Slider_Frau_Pulli_gr\u00fcn|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1772113707445{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6ab14572a581c\" data-id=\"6ab14572a581c\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-4866ab14572a5864\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-4866ab14572a5864 uvc-4539  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-4866ab14572a5864 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"--font-weight:theme;color:#ffffff;\">Case Study Detlev Louis<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-4866ab14572a5864 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:35px;\",\"line-height\":\"desktop:45px;\"}'  style=\"font-weight:normal;color:#ffffff;\"><\/p>\n<p style=\"text-align: left;\">Download now!<\/p>\n<p><\/div><\/div><div class=\"ult-spacer spacer-6ab14572a58a5\" data-id=\"6ab14572a58a5\" data-height=\"68\" data-height-mobile=\"68\" data-height-tab=\"68\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-spacer spacer-6ab14572a58ba\" data-id=\"6ab14572a58ba\" data-height=\"75\" data-height-mobile=\"75\" data-height-tab=\"75\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-85956ab14572a58d9\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-85956ab14572a58d9 uvc-4692  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-85956ab14572a58d9 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#000000;margin-bottom:20px;\">Centralised customer communication \u2013 personalised and multilingual<\/h2><\/div><\/div><div class=\"ult-spacer spacer-6ab14572a58fe\" data-id=\"6ab14572a58fe\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Detlev Louis is Europe&#8217;s largest retailer of motorcycle clothing and accessories, with a logistics centre in Hamburg, over 80 branches in Germany, Austria, the Netherlands and Switzerland, and 18 online shops in 12 languages.<\/p>\n<p>To take customer communication to a new level, transactional emails needed to be not only more reliable and faster to send, but also more personalised and usable for marketing purposes \u2013 with a significantly shorter time-to-market. The challenge: to consolidate a fragmented system landscape with many channels, countries and languages without losing flexibility and quality.[\/vc_column_text][vc_single_image image=&#8221;53726&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]In the case study, you will learn how Detlev Louis:[\/vc_column_text]<div class=\"ult-spacer spacer-6ab14572a590f\" data-id=\"6ab14572a590f\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Elaine also uses it for transactional emails after successful newsletter experiences \u2013 as a central, scalable platform without system breaks.<\/li>\n<li>Marketing and transactional emails are consistently delivered across countries using templates \u2013 automatically in 12 language versions.<\/li>\n<li>Campaigns are implemented faster without IT, controlled precisely for each branch, and full transparency is gained via a central dashboard.<\/li>\n<\/ul>\n<\/div><div class=\"ult-spacer spacer-6ab14572a595f\" data-id=\"6ab14572a595f\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Please fill in the form to receive the download.<\/p>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-53716\"> <!-- Meta General --> <input name=\"form_id\" value=\"53716\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.217.63\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/case-study-detlev-louis-tam\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/53718\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-09-21 14:55:46\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2026\/02\/Elaine_Case-Study_Detlev-Louis-TAM_cover_EN.jpg\" alt=\"Thumb Case Study: Detlev Louis \"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Case Study <\/span><\/br> <span> Case Study: Detlev Louis <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_53716\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_53716\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_53716-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_53716-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_53716-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_53716-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_53716\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_53716\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_53716\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_53716\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_53716\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_53716\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. Would you like to state your business email-adress?<\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_telefon_53716\">Phone <span class=\"form-field-optional\">(optional)<\/span><\/label> <div class=\"col-md-5\"> <input id=\"c_telefon_53716\" name=\"c_telefon\" type=\"text\" placeholder=\"Phone\" class=\"form-control input-md\" value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: Are you sure that this is your correct telephone number?<\/span> <\/div> <\/div><div class=\"form-group download-confirm requiredgroup-1\"> <div class=\"col-md-4\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" name=\"e_download\" id=\"e_download_53716\" \/> <label for=\"e_download_53716\"> <b>Yes, I want to receive the selected materials per email according to the <a href=\" https:\/\/www.elaine.io\/en\/download-conditions\" target=\"blank\"> download conditions<\/a> and agree to be informed by ELAINE technologies about similar materials. *<\/b> <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-checkbox \"> <div class=\"col-xs-12\"> <div class=\"checkbox slidercheck\"> <input type=\"checkbox\" value=\"1\" name=\"e_newsletter_abonnent\" id=\"e_newsletter_abonnent_53716\" \/> <label for=\"e_newsletter_abonnent_53716\"> Independently from the download request, I want to receive the newsletter from ELAINE technologies GmbH regularly via email, with tips, trends and best practice about digital marketing as well as information on ELAINE. By registering I confirm, that <a href=\"https:\/\/www.elaine.io\/en\/privacy\/#anker1\" target=\"blank\"> personalised user profiles<\/a> are created for promotion and market research. <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please select at least one field.<\/span> <\/div> <\/div> <div class=\"form-group markup\"> <sub> Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents<a href=\"https:\/\/www.elaine.io\/privacy\" target=\"blank\"> via mail<\/a>.<\/sub>\n <br>\n <br>\n <sub>* Required fields<\/sub><\/div> <input name=\"e_daw_content[meta][message]\" class=\"form-control dmfg-1\" value=\"\" placeholder=\"Message\" type=\"text\" \/> <input name=\"message\" class=\"form-control dmfg-2\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"e_daw_content[meta][website]\" class=\"form-control dmfg-3\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"website\" class=\"form-control dmfg-4\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <!-- Send Button --> <div class=\"form-group submit\"> <div class=\"col-xs-12\"> <button type=\"submit\" class=\"btn btn-success\" id=\"form-submit\">DOWNLOAD<\/button> <\/div> <\/div> <\/fieldset> <\/form> <script> (function($) { $(\"input[name='c_email']\").focusout(function() { var warn = false; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); var freemailers = ['gmx.de', 'gmx.at', 'web.de', 'gmail.de', 'gmail.com', 'gmail.net', 'yandex.ru', 'hotmail.de', 'hotmail.com', 'hotmail.net', 'hotmail.at', 'hotmail.ch', 'freenet.de', 't-online.de', 'yahoo.de', 'yahoo.com', 'yahoo.net', 'yahoo.at', 'yahoo.ch', 'aol.de', 'aol.ch', 'aol.at']; if (freemailers.some(v => inputval.includes(v))) { warn = true } if (!inputval.match(\/^([a-zA-Z0-9_.+-])+\\@(([a-zA-Z0-9-])+\\.)+([a-zA-Z0-9]{2,4})+$\/)) { warn = true } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); $(\"input[name='c_telefon']\").focusout(function() { var warn = true; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); if (inputval.match(\/^[\\+\\-\\(\\)\\.\\sxX0-9]*$\/)) { warn = false; } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); })(jQuery); <\/script> <\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_raw_html]JTVCcGhwJTIwc25pcHBldCUzRDEzJTIwcGFyYW0lM0QlMjJmaW4lM0QwJTI2c3RlcCUzRDElMjIlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;top&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^53744|url^https:\/\/www.elaine.io\/wp-content\/uploads\/2026\/02\/BG_Slider_Frau_Pulli_grun-scaled.jpg|caption^null|alt^null|title^BG_Slider_Frau_Pulli_gr\u00fcn|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; css=&#8221;.vc_custom_1772113707445{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1590424006497{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Detlev Louis is Europe&#8217;s largest retailer of motorcycle clothing and accessories, with a logistics centre in Hamburg, over 80 branches in Germany, Austria, the Netherlands and Switzerland, and 18&hellip;<\/p>\n","protected":false},"author":70,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Case Study: Detlev Louis x Elaine","_seopress_titles_desc":"In our case study, you can learn how Detlev Louis uses Elaine to combine central scalability, consistent multilingualism and personalised customer communication across marketing and transactional emails. Read now!","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Case Study: Detlev Louis x Elaine","_seopress_social_fb_desc":"How Detlev Louis personalises transaction emails and speeds up processes.","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2026\/02\/Sharepic_CS_Detlev_Louis_TAM_EN.png","_seopress_social_fb_img_attachment_id":53736,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":627,"_seopress_social_twitter_title":"Case Study: Detlev Louis x Elaine","_seopress_social_twitter_desc":"How Detlev Louis personalises transaction emails and speeds up processes.","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2026\/02\/Sharepic_CS_Detlev_Louis_TAM_EN.png","_seopress_social_twitter_img_attachment_id":53736,"_seopress_social_twitter_img_width":1200,"_seopress_social_twitter_img_height":627,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"class_list":["post-53718","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/53718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=53718"}],"version-history":[{"count":4,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/53718\/revisions"}],"predecessor-version":[{"id":53746,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/pages\/53718\/revisions\/53746"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=53718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}