{"id":173,"date":"2014-04-15T16:00:02","date_gmt":"2014-04-15T14:00:02","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=173"},"modified":"2024-02-19T12:21:32","modified_gmt":"2024-02-19T11:21:32","slug":"10-things-know-email-marketing-retail","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/10-things-know-email-marketing-retail\/","title":{"rendered":"10 Things You Should Know About Email Marketing in Retail"},"content":{"rendered":"

Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of their online turnover via email marketing, compared to 2010 when it was only 5 %. (Source: Online Dialogue Marketing in Retail) So, how is email marketing doing in German retail? We have compiled 10 interesting facts for you.<\/strong><\/p>\n

Sales Driver:<\/h3>\n

One in three retailers generates a quarter of their online turnover via email marketing.<\/p>\n

Top Online Marketing Tool:<\/h3>\n

8 in 10 online retailers focus on email marketing. More than half of the retailers without their own e-shop use email marketing.<\/p>\n

Individual:<\/h3>\n

More than a third (36.1%) of retailers already obtain consent for user-related profiling.<\/p>\n

Growth 1:<\/h3>\n

One in five B2B retailers, who are currently not using email marketing, are planing its future use.<\/p>\n

Growth 2:<\/h3>\n

Almost two thirds of all retailers would like to increase their investment in email marketing in the future.<\/p>\n

Positive Outlook:<\/h3>\n

63.3% of German retailers believe that the significance of email marketing will increase for retail.<\/p>\n

Fully Optimised:<\/h3>\n

78.9% will use mobile optimised emails in the future. Currently, it is only 28.6%.<\/p>\n

Mobile on the Road:<\/h3>\n

Over half of mobile marketers in retail focus on mobile trigger emails.<\/p>\n

Class not Mass:<\/h3>\n

Unsegmented mass emails are only used by 33.3% of retailers. However, the use of more sophisticated methods, such as lifecycle or customer intelligence emails is increasing.<\/p>\n

Data Integration:<\/h3>\n

Improved merging of data sources is the most important target in email marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of their online turnover via email marketing, compared to 2010 when it was only 5 %. (Source: Online Dialogue Marketing…<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"10 Things You Should Know About Email Marketing in Retail","_seopress_titles_desc":"Email Marketing is the most used online marketing tool in German retail. We have compiled 10 interesting facts for you.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"Email Marketing is the most used online marketing tool in German retail. We have compiled 10 interesting facts for you.","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2014\/07\/button-artegic-ag-blog-en.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"retail","inline_featured_image":false,"footnotes":""},"categories":[234,241],"tags":[],"class_list":["post-173","post","type-post","status-publish","format-standard","hentry","category-communication","category-research","category-234","category-241","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}