{"id":18997,"date":"2020-04-27T12:42:33","date_gmt":"2020-04-27T10:42:33","guid":{"rendered":"https:\/\/www.artegic.com\/no-more-marketing-without-it-7-digital-marketing-trends-until-2015-as-a-free-whitepaper\/"},"modified":"2024-02-21T10:46:38","modified_gmt":"2024-02-21T09:46:38","slug":"no-more-marketing-without-it-7-digital-marketing-trends-until-2015-as-a-free-whitepaper","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/no-more-marketing-without-it-7-digital-marketing-trends-until-2015-as-a-free-whitepaper\/","title":{"rendered":"No More Marketing Without IT \u2013 7 Digital Marketing Trends Until 2015 as a Free Whitepaper"},"content":{"rendered":"<p><strong>Increasing user demands meet with more pressure on efficiency and more touchpoints which need to be taken into consideration. This could sum up the current development of digital marketing. artegic has forecast which important trends will result from this over the next two years and is publishing these compiled trends in a Free Whitepaper Download.<\/strong><\/p>\n<p>artegic has identified a total of seven important trends in the areas of &#8220;Operative Processes&#8221;, &#8220;Data&#8221;, &#8220;Communication&#8221; and &#8220;Tracking and Analysis&#8221; until 2015.<\/p>\n<p>1. Data Use Management \u2013 From Big Data to Legal Big Data<br \/>\n2. Digital Customer Journey \u2013 Email as the Golden Thread<br \/>\n3. Super Personalising \u2013 Authentic Communication<br \/>\n4. Multi-Display Strategies \u2013 Beyond Mobile<br \/>\n5. The Customer Decides \u2013 Moving Away From Company-driven Marketing<br \/>\n6. Efficiency Analysis \u2013 Determining the Larger Context<br \/>\n7. Marketing Engineering \u2013 Marketing Meets IT<\/p>\n<h3>Marketing Engineering is becoming the core challenge<\/h3>\n<p>Marketing without IT support will become unthinkable in the future. Whether the personalisation of communication, legal collection, processing and analysis of data or optimisation of marketing measures across terminal devices, all relevant developments in digital marketing presuppose an interplay of marketing and IT: Marketing Engineering. This is reflected in the increasing investments in marketing technologies. According to a study by Gartner,\u00a0 in 2017 CMOs will invest more in IT than CTOs. Trend 7 &#8220;Marketing Engineering \u2013 Marketing Meets IT&#8221; will therefore become a core challenge in digital marketing.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increasing user demands meet with more pressure on efficiency and more touchpoints which need to be taken into consideration. This could sum up the current development of digital marketing. artegic has forecast which important trends will result from this over the next two years and is publishing these compiled trends in a Free Whitepaper Download.&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-18997","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/18997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=18997"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/18997\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=18997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=18997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=18997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}