{"id":19017,"date":"2020-04-27T12:42:37","date_gmt":"2020-04-27T10:42:37","guid":{"rendered":"https:\/\/www.artegic.com\/artegic-study-email-marketing-has-become-a-leading-topic-in-industrial-enterprises\/"},"modified":"2020-10-06T20:15:42","modified_gmt":"2020-10-06T18:15:42","slug":"artegic-study-email-marketing-has-become-a-leading-topic-in-industrial-enterprises","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/artegic-study-email-marketing-has-become-a-leading-topic-in-industrial-enterprises\/","title":{"rendered":"artegic study: Email marketing has become a leading topic in industrial enterprises"},"content":{"rendered":"

Quick, simple and cost-effective\u00a0– this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing.<\/strong><\/p>\n

This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and technology provider artegic. Accordingly, every second enterprise already employs email marketing, but a lot of potential is still wasted.<\/p>\n

Here the take aways of the study:<\/p>\n

46% of the interviewed\u00a0industrial enterprises already use email marketing. 9% are planning its use<\/strong>. This means, in the medium term, half of all industrial enterprises will be using email-supported direct marketing.<\/p>\n

Email is quick, simple and cost-effective. The questioned companies agree and rate simple handling and quick processing (33%), as well as cost- effectiveness in comparison to postal mailings (32%) as the biggest advantages of email marketing.<\/p>\n

Customer loyalty is the most important target<\/strong> in email marketing for industrial enterprises. 43% of companies see this as its core use, not only due to its significance in the B2B context. 32% use email for specific sales promotions and 14% for the acquisition of new customers.<\/p>\n

Marketing topics are the most important subject<\/strong> when it comes to communication. 29% use their newsletters for sales related topics, followed by events (19%), product information (18%), general marketing (17%) and PR (14%). Service elements are hardly ever integrated in newsletters.<\/p>\n

More than half (54%) <\/strong>of the questioned companies send newsletters quarterly or less frequently<\/strong>. 32% send monthly newsletters at least.<\/p>\n

Large mailing lists are rather untypical in B2B. Almost half (49%) of the companies count with only 1000 recipients or less <\/strong>for their email marketing. 7% have more than 10,000 recipients, 1% more than 100,000.<\/p>\n

With sending formats, HTML emailing dominates<\/strong>. 78% send their newsletters in HTML or multipart. The multipart proportion however, is only 4%. 22% send their newsletters as plain text.<\/p>\n

78% send newsletters to recipients outside Germany, 56% of those also to recipients outside Europe.<\/p>\n

More than half (54%) of companies do not statistically analyse their email newsletters.<\/strong> 65% of companies deal with their email marketing internally. Important areas in outsourcing are the email dispatch process (14%), as well as the creation through an agency (13%).<\/p>\n

Almost half (48%) of the companies do not correctly obtain\u00a0permissions for the sending of emails or are not aware of the legal implications of emailing marketing at all<\/strong>. Fortunately, the same number of companies (48%) use clear and traceable opt-ins for their email marketing. 4% imagine they are safe in the context of existing customer communication.<\/p>\n

Email marketing has become a leading topic in industrial enterprises. Almost three quarters (72%) of questioned companies see an increase or even rapid increase of the significance of email marketing <\/strong>for their sector. Only 5% do not regard this issue as important.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quick, simple and cost-effective\u00a0– this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing. This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-19017","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=19017"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19017\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=19017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=19017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=19017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}