{"id":19029,"date":"2020-04-27T12:42:40","date_gmt":"2020-04-27T10:42:40","guid":{"rendered":"https:\/\/www.artegic.com\/fishermans-friend-reaches-fan-community-with-artegic-ecrm\/"},"modified":"2020-11-03T11:10:21","modified_gmt":"2020-11-03T10:10:21","slug":"fishermans-friend-reaches-fan-community-with-artegic-ecrm","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/fishermans-friend-reaches-fan-community-with-artegic-ecrm\/","title":{"rendered":"Fisherman\u2019s Friend reaches fan community with artegic ECRM"},"content":{"rendered":"<div class=\"normal_text_container\">\n<p><strong>Dialogue marketing to build brand communities in FMCG<\/strong><\/p>\n<p>Fisherman&#8217;s Friend enjoys a loyal fan base. The younger end of the core target group, 16 years plus, can be reached more and more via online communication. In addition to websites and blogs, Fisherman&#8217;s Friend will soon be using email marketing tools and twitters.<\/p>\n<p>The company plans to base its direct marketing communication on the ELAINE technology of eCRM provider artegic. In contrast to campaign-orientated communication, typical in FMCG, Fisherman&#8217;s Friend continuously builds a strong brand community.<\/p>\n<p>&#8220;We have had a loyal fan base for years. Continuous customer retention via email-supported dialogue marketing helps us to permanently link these important opinion formers to our brand,&#8221; says Maren Dragon, Brand Manager of Fisherman&#8217;s Friend.<\/p>\n<\/div>\n<div class=\"clearfix\">\n<p><a class=\"clearfix\" href=\"http:\/\/www.fishermansfriend.de\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"container\"><span class=\"repart\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24490\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/11\/Fishermans-Friend.png\" alt=\"\" width=\"287\" height=\"167\" \/>http:\/\/www.fishermansfriend.de<\/span><\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dialogue marketing to build brand communities in FMCG Fisherman&#8217;s Friend enjoys a loyal fan base. The younger end of the core target group, 16 years plus, can be reached more and more via online communication. In addition to websites and blogs, Fisherman&#8217;s Friend will soon be using email marketing tools and twitters. The company plans&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-19029","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=19029"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19029\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=19029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=19029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=19029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}