{"id":19051,"date":"2020-04-27T12:42:43","date_gmt":"2020-04-27T10:42:43","guid":{"rendered":"https:\/\/www.artegic.com\/seamless-customer-experience-and-highest-data-protection-standards-realized-bmw-motorrad-case-study\/"},"modified":"2020-10-06T20:15:36","modified_gmt":"2020-10-06T18:15:36","slug":"seamless-customer-experience-and-highest-data-protection-standards-realized-bmw-motorrad-case-study","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/seamless-customer-experience-and-highest-data-protection-standards-realized-bmw-motorrad-case-study\/","title":{"rendered":"Seamless Customer Experience and Highest Data Protection Standards Realized &#8211; BMW Motorrad Case Study"},"content":{"rendered":"<p><strong>BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the background of the General Data Protection Regulation (GDPR).<\/strong><\/p>\n<p>BMW Motorrad\u2019s authorised dealers are in direct contact to customers and interested parties on site. Their tasks include consulting, offering test drives, carrying out service work and preparing individual offers including financing.However, interested parties usually perceive the various BMW Motorrad touchpoints as one company. They do not distinguish between the manufacturer BMW Motorrad and the legally independent dealers who present themselves with the brand and the products. The challenge is to deliver a consistently high quality and a consistent customer experience that customers expect from a brand like BMW Motorrad. This also includes a seamless transition between online enquiries and the continuation of communication by dealers.In spite of the indirect sales model, many interested parties often first obtain information online about different models, offers, etc. before purchasing a motorcycle. BMW Motorrad determines general course of communication and is therefore often the first point of contact for potential customers who are interested in a motorcycle or suitable accessories online.<\/p>\n<p>For that reason, with the \u201cRequest for Contact\u201d form BMW Motorrad has created an easy way to link enquiries from interested parties with the dealer that suits them. Dealers are often embedded in a very granular, e. g. a head office and many small branches, and have varying degrees of connectivity to the central BMW IT infrastructure. One challenge was to ensure that dealers with different requirements and skills were equally involved in the process. The project was implemented with BMW Motorrad and rolled out globally.<\/p>\n<h3 id=\"News:BMWMotorradCaseStudy-FreeDownload:CaseStudy\">Free Download: Case Study<\/h3>\n<p>To download the case study, please click on the cover and fill out the form.<\/p>\n <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-12563\"> <!-- Meta General --> <input name=\"form_id\" value=\"12563\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/seamless-customer-experience-and-highest-data-protection-standards-realized-bmw-motorrad-case-study\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19051\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-14 23:07:50\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"298\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/06\/artegic-Case-Study-BMW-Motorrad-EN_Cover_klein.png\" alt=\"Thumb BMW Motorrad\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Case Study <\/span><\/br> <span> BMW Motorrad <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_12563\" name=\"e_daw_content[type][download][0]\" > <label for=\"download-0_12563\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group markup\"> <h3>Please enter your data<\/h3><\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_12563-0\" value=\"m\" type=\"radio\" \/> <label for=\"c_gender_12563-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_12563-1\" value=\"w\" type=\"radio\" \/> <label for=\"c_gender_12563-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_12563\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_12563\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_12563\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_12563\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_12563\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_12563\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[156],"class_list":["post-19051","post","type-post","status-publish","format-standard","hentry","category-news-en-2","tag-download-2","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=19051"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19051\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=19051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=19051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=19051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}