{"id":19052,"date":"2020-04-27T12:42:43","date_gmt":"2020-04-27T10:42:43","guid":{"rendered":"https:\/\/www.artegic.com\/checklist-13-tips-for-e-mail-marketing-in-b2b-now-available-for-download\/"},"modified":"2020-10-06T20:15:36","modified_gmt":"2020-10-06T18:15:36","slug":"checklist-13-tips-for-e-mail-marketing-in-b2b-now-available-for-download","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/checklist-13-tips-for-e-mail-marketing-in-b2b-now-available-for-download\/","title":{"rendered":"Checklist: 13 Tips for E-Mail Marketing in B2B \u2013 Now Available for Download"},"content":{"rendered":"<p>Email marketing is a classic in digital dialogue marketing of B2B companies \u2013 whether it\u2019s suppliers, mechanical engineering specialists, or wholesalers. It\u2019s effective, has the highest return on investment of all digital marketing means, and it\u2019s efficient. E-mail marketing is an indispensable part of every B2B company\u2019s digital marketing mix. 59 percent of all marketers are convinced that e-mail marketing is their most effective communication channel in their marketing mix to generate sales (wordstream). One of the reasons for the effectiveness is that e-mail is one of the most influential source of B2B information \u2013 just behind recommendations from colleagues and the opinions of industry specific influencers (wordstream). But how does successful B2B e-mail marketing work? artegic AG has compiled 13 tips in a checklist with which companies can improve their e-mail marketing measures both in the short and long term.<\/p>\n<h3>Free Download:<\/h3>\n<p>To download the checklist, please click on the cover and fill out the form.<\/p>\n <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-12566\"> <!-- Meta General --> <input name=\"form_id\" value=\"12566\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/checklist-13-tips-for-e-mail-marketing-in-b2b-now-available-for-download\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19052\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-14 22:14:16\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"298\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Checklist-10-Tips-for-B2B-EMail-Marketing-EN-Cover.jpg\" alt=\"Thumb 10 tips for B2B email marketing\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Checklist <\/span><\/br> <span> 10 tips for B2B email marketing <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_12566\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_12566\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group markup\"> <h3>Please enter your data<\/h3><\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_12566-0\" value=\"m\" type=\"radio\" \/> <label for=\"c_gender_12566-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_12566-1\" value=\"w\" type=\"radio\" \/> <label for=\"c_gender_12566-1\"> Mrs. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_12566\">Prename*<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_12566\" name=\"c_prename\" type=\"text\" placeholder=\"Prename\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_12566\">Name*<\/label> <div class=\"col-md-5\"> <input id=\"c_name_12566\" name=\"c_name\" type=\"text\" placeholder=\"Name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_12566\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_12566\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. Would you like to state your business email-adress?<\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_telefon_12566\">Phone *<\/label> <div class=\"col-md-5\"> <input id=\"c_telefon_12566\" name=\"c_telefon\" type=\"text\" placeholder=\"Phone\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: Are you sure that this is your correct telephone number?<\/span> <\/div> <\/div><div class=\"form-group download-confirm requiredgroup-1\"> <div class=\"col-md-4\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" name=\"e_download\" id=\"e_download_12566\" \/> <label for=\"e_download_12566\"> <b>Yes, I want to receive the selected materials per email according to the <a href=\" https:\/\/www.elaine.io\/en\/download-conditions\" target=\"blank\"> download conditions<\/a> and agree to be informed by artegic about similar materials. *<\/b> <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-checkbox requiredgroup-1\"> <div class=\"col-xs-12\"> <div class=\"checkbox slidercheck\"> <input type=\"checkbox\" value=\"1\" name=\"e_newsletter_abonnent\" id=\"e_newsletter_abonnent_12566\" \/> <label for=\"e_newsletter_abonnent_12566\"> Independently from the download request, I want to receive the Marketing Engineering newsletter from artegic AG regularly via email, with tips, trends and best practice about digital marketing as well as information on artegic. By registering I confirm, that <a href=\"https:\/\/www.elaine.io\/privacy\/#anker1\" target=\"blank\"> personalised user profiles<\/a> are created for promotion and market research. <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please select at least one field.<\/span> <\/div> <\/div> <div class=\"form-group markup\"> <sub> Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents<a href=\"https:\/\/www.elaine.io\/privacy\" target=\"blank\"> via mail<\/a>.<\/sub>\n <br>\n <br>\n <sub>* Required fields<\/sub><\/div> <input name=\"e_daw_content[meta][message]\" class=\"form-control dmfg-1\" value=\"\" placeholder=\"Message\" type=\"text\" \/> <input name=\"message\" class=\"form-control dmfg-2\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"e_daw_content[meta][website]\" class=\"form-control dmfg-3\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"website\" class=\"form-control dmfg-4\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <!-- Send Button --> <div class=\"form-group submit\"> <div class=\"col-xs-12\"> <button type=\"submit\" class=\"btn btn-success\" id=\"form-submit\">RECEIVE DOWNLOAD<\/button> <\/div> <\/div> <\/fieldset> <\/form> <script> (function($) { $(\"input[name='c_email']\").focusout(function() { var warn = false; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); var freemailers = ['gmx.de', 'gmx.at', 'web.de', 'gmail.de', 'gmail.com', 'gmail.net', 'yandex.ru', 'hotmail.de', 'hotmail.com', 'hotmail.net', 'hotmail.at', 'hotmail.ch', 'freenet.de', 't-online.de', 'yahoo.de', 'yahoo.com', 'yahoo.net', 'yahoo.at', 'yahoo.ch', 'aol.de', 'aol.ch', 'aol.at']; if (freemailers.some(v => inputval.includes(v))) { warn = true } if (!inputval.match(\/^([a-zA-Z0-9_.+-])+\\@(([a-zA-Z0-9-])+\\.)+([a-zA-Z0-9]{2,4})+$\/)) { warn = true } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); $(\"input[name='c_telefon']\").focusout(function() { var warn = true; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); if (inputval.match(\/^[\\+\\-\\(\\)\\.\\sxX0-9]*$\/)) { warn = false; } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); })(jQuery); <\/script> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a classic in digital dialogue marketing of B2B companies \u2013 whether it\u2019s suppliers, mechanical engineering specialists, or wholesalers. It\u2019s effective, has the highest return on investment of all digital marketing means, and it\u2019s efficient. E-mail marketing is an indispensable part of every B2B company\u2019s digital marketing mix. 59 percent of all marketers are convinced that e-mail marketing is their most effective communication channel in their marketing mix to generate sales (wordstream).<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[121],"class_list":["post-19052","post","type-post","status-publish","format-standard","hentry","category-news-en-2","tag-email-marketing-2","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=19052"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19052\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=19052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=19052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=19052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}