{"id":19060,"date":"2020-04-27T12:42:46","date_gmt":"2020-04-27T10:42:46","guid":{"rendered":"https:\/\/www.artegic.com\/cosmosdirekt-relies-on-artegic-for-digital-dialogue\/"},"modified":"2020-10-12T14:45:42","modified_gmt":"2020-10-12T12:45:42","slug":"cosmosdirekt-relies-on-artegic-for-digital-dialogue","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/cosmosdirekt-relies-on-artegic-for-digital-dialogue\/","title":{"rendered":"CosmosDirekt relies on artegic for digital dialogue"},"content":{"rendered":"\n

CosmosDirekt, the\nlargest direct insurer and largest risk life insurer in Germany, relies on\nsolutions from the digital CRM consulting and technology provider artegic AG\nfor its digital dialogue marketing.<\/strong><\/p>\n\n\n\n

The main focus of CosmosDirekt’s digital dialogue marketing\nis the cross-selling of different insurance products as well as a direct and\nindividual approach to individual customers, both in customer acquisition and\nin communication with existing customers. CosmosDirekt’s trend-setting customer\ncentering in the insurance sector is based, among other things, on consistent\ndigitalization. This enables the direct insurer to implement customer-oriented\nand highly personalized measures. artegic supports CosmosDirekt in making the\ndata necessary for this level of digital dialogue marketing usable and in\nconverting it into customer-specific measures.<\/p>\n\n\n\n

The award-winning ELAINE digital marketing suite from\nartegic handles the essential tasks of carrying out, individualising, and\ndelivering digital dialogue marketing campaigns on time. For this purpose,\nseveral million emails are controlled every month via ELAINE and in future\nsupplemented with cross-channel communication via mobile push messages.<\/p>\n\n\n\n

CosmosDirekt communicates with customers at a variety of touchpoints along a complex customer journey. The ELAINE real-time CRM and marketing automation technology reduces the complexity of the touchpoints and the effort involved. Through the seamless integration of ELAINE with the central campaign planning in SAS, campaigns can be controlled comprehensively and handled even more efficiently via the content and automation processes of the ELAINE technology.<\/p>\n\n\n\n

\"\"
Melanie Lismann<\/figcaption><\/figure><\/div>\n\n\n\n

“Our customers are increasingly demanding a direct and individual approach to digital communication. In artegic, we have found the right partner to make even better use of our customer data and to make our digital dialogue marketing even more customer-centric and efficient. We were particularly impressed with artegic’s expertise in data concepts and ELAINE’s high flexibility in implementing customer-specific applications,” says Melanie Lismann, Head of eCustomer Experience and Services \/ eCosmos at CosmosDirekt.<\/p>\n\n\n\n

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Stefan von Lieven<\/figcaption><\/figure><\/div>\n\n\n\n

“The demands of customers on\ndigital dialogue marketing communication are increasing. Today, a\ncustomer-centric customer experience is a must for direct insurers. Our ELAINE\ntechnology is especially designed for the customer-specific control of\ncommunication along complex customer journeys. We are pleased to be able to\nrealize the industry benchmark with CosmosDirekt,” says Stefan von Lieven,\nCEO of artegic AG.<\/p>\n\n\n\n

About CosmosDirekt<\/strong><\/p>\n\n\n\n

CosmosDirekt is Germany’s leading\nonline insurer and belongs to the international Generali Group. With a premium\nincome of about 16.2 billion euros and more than 13.5 million customers,\nGenerali is the second-largest primary insurance group on the German market.\nWith simple and flexible online offers and competent personal advice around the\nclock CosmosDirekt sets new standards in the insurance business. The range\nincludes private insurance, provision and investment. More than 1.8 million\ncustomers place their trust in CosmosDirekt, the world’s largest direct insurer\nin the life insurance sector. More at www.cosmosdirekt.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CosmosDirekt, the largest direct insurer and largest risk life insurer in Germany, relies on solutions from the digital CRM consulting and technology provider artegic AG for its digital dialogue marketing. The main focus of CosmosDirekt’s digital dialogue marketing is the cross-selling of different insurance products as well as a direct and individual approach to individual…<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[116,117,118,119,120,121,122],"class_list":["post-19060","post","type-post","status-publish","format-standard","hentry","category-news-en-2","tag-cosmosdirekt-2","tag-crm-2","tag-cross-channel-marketing-2","tag-cross-channel-communication-2","tag-digital-dialogue-2","tag-email-marketing-2","tag-mobile-marketing-2","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=19060"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19060\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=19060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=19060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=19060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}