{"id":19062,"date":"2020-04-27T12:42:46","date_gmt":"2020-04-27T10:42:46","guid":{"rendered":"https:\/\/www.artegic.com\/artegic-develops-marketing-automation-crm-for-video-on-demand-service-tv-now-of-mediengruppe-rtl\/"},"modified":"2020-10-06T20:15:34","modified_gmt":"2020-10-06T18:15:34","slug":"artegic-develops-marketing-automation-crm-for-video-on-demand-service-tv-now-of-mediengruppe-rtl","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/artegic-develops-marketing-automation-crm-for-video-on-demand-service-tv-now-of-mediengruppe-rtl\/","title":{"rendered":"artegic develops Marketing Automation CRM for Video on Demand Service TV NOW of Mediengruppe RTL"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>RTL interactive GmbH relies on consulting and technology from the\nreal-time CRM provider artegic AG for customer loyalty and customer activation\nfor the Video on Demand Service TV NOW. The aim is to enable integrated,\ncustomer-centric, digital dialogue as part of customer lifecycle communication.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The core of the solution is a\ncustomer-centric 360\u00b0 database, in which data from customer profiles,\nsubscriptions and the video usage behaviour of the customers are merged, as\nwell as marketing automation, which controls individualised communication on\nthe basis of this data. Technically, the solution is based on an Apteco\nFastStats data warehouse application which is seamlessly integrated in ELAINE\nMarketing Automation by artegic. In this way, RTL interactive can transfer\nbehavioural and profile-based findings directly into automated campaigns via email\nand mobile push. The goals are a close customer relationship along the customer\nlifecycle as well as the improvement of the customer experience through individual\nand relevant communication in the use of the portal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>574 percent result uplift through intelligent variant optimization<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the launch phase of\nTV-NOW, RTL interactive relied on the artegic Marketing Automation solution for\nintensive variant optimization. In order to win new customers, partially\nautomated, multivariate tests were developed and carried out. During the launch\nphase alone, more than 150 communication variants were implemented in\nmulti-stage campaigns. The intelligent variant optimisation achieved a result\nuplift of 574 percent with opening rates of up to 50 percent. A patent pending\nsolution developed by artegic for the efficient control of multivariate\noptimization was also used. The solution uses a variety of parameters such as address,\ndesign, structure, content, call-to-action, subject, colour, time,\npersonalisation, etc. to identify the relevant criteria for a mailing and thus\nhelps to reduce the effort and complexity involved in creating variants. The\nprocedure is based on artificial intelligence and for the first time uses the\nlatest methods based on the principle of Design of Experiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;CRM is an important part of\nthe success of Video on Demand. artegic has supported us from the very\nbeginning with its well-founded experience, both in the expertise for digital\ncustomer communication and with the necessary technical solution competence. We\nwere able to launch our CRM measures and our technical infrastructure extremely\nsuccessfully&#8221;. Robert Dube, Head of Video on Demand, sums up the\ncooperation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The project is a vivid\nexample of how intelligent optimization can lead to significant improvements in\nresults. By focusing on the really important decision parameters, complexity\nand effort can be reduced and the full potential of multivariate testing can be\nrealized. With RTL interactive, we are delighted not only to realize a very\nexciting application for customer-centric CRM, but also to use the latest\noptimization methods that will produce innovative and measurably better results\nfor many future applications,&#8221; says Stefan von Lieven, CEO of artegic AG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video on Demand with TV NOW<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Video on Demand Service TV\nNOW started at the beginning of 2016 with a new offer. Via the TV NOW portal or\nthe app, subscription customers have access to many already broadcast formats\nof the free-TV channels of the Media Group RTL (RTL, VOX, n-tv, RTL-Nitro,\nRTLplus, Super-RTL, RTL2, and TOGGO plus as online streams). TV NOW Plus\ncustomers experience the offer in better quality, as well as with exclusive\npreview of popular series such as &#8220;Gute Zeiten schlechte Zeiten&#8221; or\n&#8220;Alles was z\u00e4hlt&#8221;. Digital dialogue marketing is the essential\nchannel for communication with subscription customers and potential new\ncustomers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTL interactive GmbH relies on consulting and technology from the real-time CRM provider artegic AG for customer loyalty and customer activation for the Video on Demand Service TV NOW. The aim is to enable integrated, customer-centric, digital dialogue as part of customer lifecycle communication. The core of the solution is a customer-centric 360\u00b0 database, in&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[138,139,140],"class_list":["post-19062","post","type-post","status-publish","format-standard","hentry","category-news-en-2","tag-lifecycle-marketing-2","tag-optimization-2","tag-rtl-2","category-102","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=19062"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/19062\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=19062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=19062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=19062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}