{"id":2513,"date":"2018-10-26T14:25:03","date_gmt":"2018-10-26T12:25:03","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=2513"},"modified":"2024-03-20T09:09:52","modified_gmt":"2024-03-20T08:09:52","slug":"tip-e-mail-marketing-b2b-easy-response-tools","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/tip-e-mail-marketing-b2b-easy-response-tools\/","title":{"rendered":"Tip For E-Mail Marketing In B2B &#8211; Use Easy Response Tools"},"content":{"rendered":"<p><strong>E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series we present 13 tips for email marketing in B2B.<\/strong><br \/>\nEven though many things can be automated in <a href=\"https:\/\/www.elaine.io\/en\/blog\/glossary-e-mail-marketing\/\">email marketing<\/a>, many actions still require an individual trigger, for example after a telephone call between customer and sales staff has just taken place.<br \/>\nWith an easy response tool, standardized messages can be sent quickly and easily, for example as a quick response to a trade fair contact or a website inquiry. If a lead already exists and its data is stored in the system, only the type of message (event visit, request, free text etc.) with standardized text has to be selected and a personalized mail can be sent. The system automatically transfers the contact data to your mail. Also you can attach appendices such as product brochures or whitepapers simply by placing a check mark. This saves time and minimizes the risk of errors.<br \/>\nEasy response tools can be integrated into <a href=\"https:\/\/www.elaine.io\/en\/blog\/glossary-customer-relationship-management\/\">CRM<\/a> solutions or sales funnel tools, for example, to trigger a dispatch directly from a lead entry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Tip For E-Mail Marketing In B2B - Use Easy Response Tools","_seopress_titles_desc":"In this blog post we explain how you can make your communication more effective by using easy response tools for your marketing.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"email marketing","inline_featured_image":false,"footnotes":""},"categories":[234,240],"tags":[242],"class_list":["post-2513","post","type-post","status-publish","format-standard","hentry","category-communication","category-practical-tips","tag-lead-nurturing","category-234","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/2513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=2513"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/2513\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=2513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=2513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=2513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}