{"id":273,"date":"2014-10-15T08:00:03","date_gmt":"2014-10-15T06:00:03","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=273"},"modified":"2024-02-20T10:21:33","modified_gmt":"2024-02-20T09:21:33","slug":"correctly-determining-conversion-rate-email-marketing","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/correctly-determining-conversion-rate-email-marketing\/","title":{"rendered":"Correctly Determining the Conversion Rate in Email Marketing"},"content":{"rendered":"<p><strong>In the article <\/strong><a title=\"How to Measure Clicks in Email Marketing\" href=\"https:\/\/www.elaine.io\/en\/blog\/measure-clicks-email-marketing\/?pk_campaign=enbl&amp;pk_kwd=bl\" target=\"_blank\" rel=\"noopener\"><strong>How to Measure Clicks in Email Marketing<\/strong><\/a><strong> we have demonstrated how to correctly measure clicks in email marketing. The \u201cultimate\u201d goal of an email marketing campaign is usually to encourage a user to a conversion after a click on a <\/strong><a title=\"Winning customers through landing pages\" href=\"https:\/\/www.elaine.io\/en\/blog\/winning-customers-landing-pages\/?pk_campaign=enbl&amp;pk_kwd=bl\" target=\"_blank\" rel=\"noopener\"><strong>landing page<\/strong><\/a><strong>.<\/strong><br \/>\nEmail marketing can pursue different goals. Mostly, they are about persuading a recipient to carry out a specific action. This can be the purchase of a promoted product in an online shop or the <a title=\"B2B Event Promotion via Email Marketing\" href=\"https:\/\/www.elaine.io\/en\/blog\/b2b-event-promotion-via-email-marketing\/?pk_campaign=enbl&amp;pk_kwd=bl\" target=\"_blank\" rel=\"noopener\">registration to an event<\/a>. When the recipient carries out the required action, i.e. the email convinced him, we are talking about conversions.<\/p>\n<h3>Correctly Measuring Conversions<\/h3>\n<p>Conversions are usually measured through an invisible tracking pixel on the confirmation page of the desired action. When this is accessed, the action has been completed successfully and is measured as a conversion.<br \/>\nConversion Rate = conversions \/ clicks * 100<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the article How to Measure Clicks in Email Marketing we have demonstrated how to correctly measure clicks in email marketing. The \u201cultimate\u201d goal of an email marketing campaign is usually to encourage a user to a conversion after a click on a landing page. Email marketing can pursue different goals. Mostly, they are about&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Correctly Determining the Conversion Rate in Email Marketing","_seopress_titles_desc":"Conversion rate: Conversions are usually measured through an invisible tracking pixel on the confirmation page of the desired action.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2014\/07\/button-artegic-ag-blog-en.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Conversion Rate","inline_featured_image":false,"footnotes":""},"categories":[235],"tags":[236],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-performance-monitoring","category-235","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}