{"id":2958,"date":"2020-03-19T12:27:48","date_gmt":"2020-03-19T10:27:48","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=2958"},"modified":"2021-09-28T16:06:48","modified_gmt":"2021-09-28T14:06:48","slug":"marketing-automation-status-quo-and-advantages","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/marketing-automation-status-quo-and-advantages\/","title":{"rendered":"Marketing automation: status quo and advantages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Only 28 percent of the companies in the DACH region use marketing  automation systems. This is the result of the current study &#8220;Marketing  Automation in DACH&#8221; by the Institute for Sales and Marketing Automation.  Although 42 percent of the companies plan to use the system in the next  24 months, slightly less than 30 percent still see no need for the use  of marketing automation. In this article we give you a short overview of  the most important advantages of marketing automation.<\/strong><\/p>\n\n\n<p class=\"wp-block-paragraph\">Marketing  automation is the automation of marketing processes through the use of software (e.g. artegic ELAINE). In most cases marketing automation supports digital dialogue marketing, especially email marketing. By  means of marketing automation, for example, the dispatch of emails can be triggered by certain events (birthdays, inactivity, entering a store,  registering in an online shop, etc.).<\/p>\n\n\n<p class=\"wp-block-paragraph\">Marketing Automation offers you a number of advantages. We have summarized five essential ones.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"Blogbeitrag:WarumMarketingAutomation-Advantagesofmarketingautomation\">Advantages of marketing automation<\/h2>\n\n\n<ol class=\"wp-block-list\"><li><strong>Higher revenues:<\/strong>&nbsp;77  percent of the companies that rely on marketing automation report  increasing sales. This is the result of a recent VB Insights study. A  complete article (or a complete white paper) could be written about this  advantage alone. At this point we will limit ourselves to a few  representative examples of sales drivers:<ul><li><strong>Abandoned shopping cart mails:<\/strong>&nbsp;According  to SAP, only 25 percent of all online shoppers complete a purchase  process once it has been started. Many users fill their shopping cart,  but then do not buy the contents. With automated reminder emails to  &#8220;<a href=\"https:\/\/www.elaine.io\/en\/blog\/reactivating-shopping-basket-cancellations-marketing-automation\/\">shopping cart abandoners<\/a>&#8220;, you can still generate some of these  otherwise lost sales. <a href=\"https:\/\/www.elaine.io\/cosmosdirekt-case-study\/\">A case study of CosmosDirekt<\/a>,  an insurance company, which was able to generate two percent of  additional business by means of an automated reactivation of aborters,  shows that this does not only work in ecommerce.<\/li><li><strong>Cross- and upsells:<\/strong>&nbsp;There  is hardly a simpler way to increase sales than to offer the customer  additional products to his purchased products, which either complement  the product (e.g. a matching belt to a pair of trousers \u2192 cross-sell) or  improve it and thus make it more expensive (e.g. upgrade a software to  the professional version \u2192 up-sell). With marketing automation you can  automate such cross- and up-sell campaigns. In addition, you can send  automated reminders if the customer has not bought for a while.  Automated reminders for subsequent purchases of consumer goods are also  possible.<\/li><li><strong>Discount campaign:&nbsp;<\/strong>A customer has  bought for 45\u20ac in your online shop? Increase the shopping cart value by  automatically sending a coupon that your customers can redeem for  purchases of 50\u20ac or more and make them the appropriate offer directly  (see also sross- and up-sells). Use marketing automation not only for  such automated discount scales but for any kind of coupon communication.<\/li><\/ul><\/li><li><strong>Less complexity:<\/strong>&nbsp;What  do marketers like almost as much as increasing sales? Right, falling  costs! Marketing automation allows you to automate manual processes in  marketing. This not only saves costs but also reduces complexity and  enables you to implement measures that could not be handled manually in  an economical way. With marketing automation you can automate e.g.<ul><li>dispatch of emails and other messages (no longer triggered manually, but by events)<\/li><li>testing and the optimization of communication based on the test results<\/li><li>the  course of any complex campaign workflow (send message \u2192 if the user  does not react, send reminder \u2192 he buys, send thank you mail \u2192 wait two  weeks and ask him about his satisfaction &#8230;)<\/li><li>the collection of tracking data and use of this data to individualise communication<\/li><li>the processing of large volumes of content<\/li><li>release and feedback processes even in complex organizations<\/li><li>&#8230;<\/li><\/ul><\/li><li><strong>Higher Quality of leads:&nbsp;<\/strong>Sales  in B2B require the highest possible lead quality. They need all  relevant information about a lead (e.g. telephone number, position,  etc.) as well as a certain commitment (e.g. is interested in our  product). <a href=\"https:\/\/www.elaine.io\/en\/blog\/lead-nurturing-download-marketing-automation\/\">Automate the so-called lead nurturing. <\/a>For example, send leads  automatically in emails in which further data is requested. Or develop a  lead towards a specific commitment by first automatically sending  suitable non-commercial content and, if someone is interested, switching  to an explicit sales communication (register for a product demo,  request a brochure, make an appointment, &#8230;). In this way, you  automatically increase the quality of a lead until you hand it over to  the sales department (also automatically).<\/li><li><strong>Stronger customer loyalty:<\/strong>  <a href=\"https:\/\/www.elaine.io\/en\/blog\/gain-potential-loyalty-programs-automation\/\">Automate your entire loyalty communication with marketing automation.  <\/a>Automatically communicate the current loyalty status to your customers.  Control measures to expand it (&#8220;Buy again for gold status&#8221;) or to  encourage customers to take advantage of its benefits (&#8220;Invest your  loyalty points now&#8221;). Link any measure to any loyalty event (reaching a  certain point level, points will expire soon, etc.)<\/li><li><strong>Easy to implement:<\/strong>  Everything sound good? But how do you start now? Isn&#8217;t it all very  difficult to implement at first, despite the promised reduction in  complexity? No. Technologies such as ELAINE from artegic make it  possible to create campaigns of any complexity simply by drag &amp;  drop. You can find further information under: &nbsp;<a href=\"https:\/\/www.elaine.io\/elaine-realtime-marketing-automation\/marketing-automation\/\">https:\/\/www.elaine.io\/elaine-realtime-marketing-automation\/marketing-automation\/<\/a><\/li><\/ol>\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer-1024x525.png\" alt=\"\" class=\"wp-image-2959\" width=\"512\" height=\"263\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer-1024x525.png 1024w, https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer-300x154.png 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer-768x394.png 768w, https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer-1536x788.png 1536w, https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer.png 1920w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption>With the artegic ELAINE Campaign Designer you can easily create marketing automation campaigns via drag&amp;drop. <\/figcaption><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Case Study: CosmosDirekt<\/h2>\n\n\n<p class=\"wp-block-paragraph\">See how CosmosDirekt uses marketing automation to reactivate users. Please click on the cover and fill out the form to receive the case study.<\/p>\n\n\n<p class=\"wp-block-paragraph\">  <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-13527\"> <!-- Meta General --> <input name=\"form_id\" value=\"13527\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/marketing-automation-status-quo-and-advantages\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/2958\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-14 20:36:40\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/ELAINE-Case-Study-COSMOS_EN_COVER.jpg\" alt=\"Thumb CosmosDirekt\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Case Study <\/span><\/br> <span> CosmosDirekt <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_13527\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_13527\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_13527-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_13527-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_13527-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_13527-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_13527\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_13527\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_13527\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_13527\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_13527\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_13527\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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This is the result of the current study &#8220;Marketing Automation in DACH&#8221; by the Institute for Sales and Marketing Automation. Although 42 percent of the companies plan to use the system in the next 24 months, slightly less than 30 percent&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Marketing automation: status quo and advantages","_seopress_titles_desc":"In this article we give you a short overview of the most important advantages of marketing automation.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Marketing automation: status quo and advantages","_seopress_social_fb_desc":"In this article we give you a short overview of  the most important advantages of marketing automation.","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer.png","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Marketing automation: status quo and advantages","_seopress_social_twitter_desc":"In this article we give you a short overview of  the most important advantages of marketing automation.","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2020\/03\/Campaign-designer.png","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[251],"tags":[],"class_list":["post-2958","post","type-post","status-publish","format-standard","hentry","category-process","category-251","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/2958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=2958"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/2958\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=2958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=2958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=2958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}