{"id":31913,"date":"2021-09-25T07:34:00","date_gmt":"2021-09-25T05:34:00","guid":{"rendered":"https:\/\/www.artegic.com\/?p=31913"},"modified":"2025-10-29T13:02:47","modified_gmt":"2025-10-29T12:02:47","slug":"opt-ins-with-content-back-in-stock-alerts","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/opt-ins-with-content-back-in-stock-alerts\/","title":{"rendered":"How to win opt-ins with content &#038; back-in-stock-alerts"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p><strong>Do you offer alerts on your website, for example for new content and products or products, that are back in stock? In alerts, an email is send automatically if a change occurs, that is relevant and interesting for registered users. A back-in-stock-alert informs users about a product, that is now available again. In this post, we show you how to use these small but important service notifications to win addresses and opt-ins for your email marketing.<\/strong><\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">Service notifications<\/h2>\r\n<p>\r\n\r\nUsers can register for service notifications via email, for example appointment reminder or back-in-stock-alerts, instead of a newsletter. You can use these alerts as an access point for more opt-ins. The clearly communicated additional value without a suspected advertisement context is definite benefit.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nOpt-ins can be extended later in the dialogue, for example on a newsletter registration.<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"1024\" class=\"wp-image-31920\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/bis-notification-889x1024.png\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/bis-notification-889x1024.png 889w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/bis-notification-261x300.png 261w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/bis-notification-768x884.png 768w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/bis-notification.png 1157w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/>\r\n<figcaption>Service notification: back-in-stock-alert<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<p>\u00a0<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">Content Update Alerts<\/h2>\r\n<p>\r\n\r\nYou keep your content updated? Offer an alert for users, that will inform them about new content via email. This is also a good access point for additional opt-ins.<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"433\" height=\"274\" class=\"wp-image-31927\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/2021-09-23-14_29_53-online-shop-update-alert-email-Bing-images-und-7-weitere-Seiten-Geschaftlich.png\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/2021-09-23-14_29_53-online-shop-update-alert-email-Bing-images-und-7-weitere-Seiten-Geschaftlich.png 433w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/2021-09-23-14_29_53-online-shop-update-alert-email-Bing-images-und-7-weitere-Seiten-Geschaftlich-300x190.png 300w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/>\r\n<figcaption>Content update alert<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Do you offer alerts on your website, for example for new content and products or products, that are back in stock? In alerts, an email is send automatically if a change occurs, that is relevant and interesting for registered users. A back-in-stock-alert informs users about a product, that is now available again. In this&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"How to win opt-ins with content &amp; back-in-stock-alerts ","_seopress_titles_desc":"Read how to use service notifications to win adresses and opt-ins for your email marketing!","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"How to win opt-ins with content &amp; back-in-stock-alerts ","_seopress_social_fb_desc":"Read now!","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/Opt-Ins_mit_Service_Benachrichtigungen_gewinnen_DE.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"How to win opt-ins with content &amp; back-in-stock-alerts ","_seopress_social_twitter_desc":"Read now!","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/Opt-Ins_mit_Service_Benachrichtigungen_gewinnen_DE.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Service Benachrichtigungen","inline_featured_image":false,"footnotes":""},"categories":[243,510,240],"tags":[511,512,253,513],"class_list":["post-31913","post","type-post","status-publish","format-standard","hentry","category-data","category-daten-2","category-practical-tips","tag-datengewinnung-2","tag-e-mail-marketing-2","tag-service","tag-service-transaktionskommunikation-2","category-243","category-510","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/31913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=31913"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/31913\/revisions"}],"predecessor-version":[{"id":33325,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/31913\/revisions\/33325"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=31913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=31913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=31913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}