{"id":31975,"date":"2021-09-28T14:39:52","date_gmt":"2021-09-28T12:39:52","guid":{"rendered":"https:\/\/www.artegic.com\/?p=31975"},"modified":"2025-10-29T13:02:48","modified_gmt":"2025-10-29T12:02:48","slug":"customer-segmentation-via-interactive-raffles","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/customer-segmentation-via-interactive-raffles\/","title":{"rendered":"Customer segmentation via interactive raffles"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\r\n

Through interactive raffles, customer data can be gained for a more relevant approach in marketing. Correctly executed, a higher relevance due to the appropriate segmentation has a positive effect on the conversion rate.<\/strong><\/p>\r\n

\r\n\r\nSegment your users via interactive raffles. The user selects the prize they want in the interactive email and registers for the raffle. The address data is pre-filled. The prizes are designed in such a way that segmentation can be carried out via the selection, for example according to interest. After registering for the raffle, the customer automatically receives follow-up offers, personalized according to the selected segment.<\/p>\r\n

\u00a0<\/p>\r\n\r\n

Best-Practice<\/strong><\/h2>\r\n

\r\n\r\nA health insurer used a raffle to gain more information about the current life stage of its customers (family with baby, toddler or teenager). There was a separate prize for each segment. Participants were then presented with offers that matched their selection.<\/p>\r\n

\u00a0<\/p>\r\n\r\n

\r\n
\"\"\r\n
This health insurer profiles sweepstakes participants by selecting a prize<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Through interactive raffles, customer data can be gained for a more relevant approach in marketing. Correctly executed, a higher relevance due to the appropriate segmentation has a positive effect on the conversion rate. Segment your users via interactive raffles. The user selects the prize they want in the interactive email and registers for the…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Customer segmentation via interactive raffles","_seopress_titles_desc":"Through interactive raffles, customer data can be gained for a more relevant approach in marketing.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Customer segmentation via interactive raffles","_seopress_social_fb_desc":"Gain customer data for a more relevant approach in marketing","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/Blog_Interaktive-Gewinnspiele-zur-Kundensegmentierung-nutzen_EN.jpg","_seopress_social_fb_img_attachment_id":31985,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Customer segmentation via interactive raffles","_seopress_social_twitter_desc":"Gain customer data for a more relevant approach in marketing","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/Blog_Interaktive-Gewinnspiele-zur-Kundensegmentierung-nutzen_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[243,510,240,509],"tags":[314,18,166,321],"class_list":["post-31975","post","type-post","status-publish","format-standard","hentry","category-data","category-daten-2","category-practical-tips","category-praxistipps-2","tag-interactive-emails","tag-marketing-automation","tag-marketing-automation-2","tag-segmentation","category-243","category-510","category-240","category-509","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/31975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=31975"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/31975\/revisions"}],"predecessor-version":[{"id":33329,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/31975\/revisions\/33329"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=31975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=31975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=31975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}