{"id":32370,"date":"2021-10-04T17:33:25","date_gmt":"2021-10-04T15:33:25","guid":{"rendered":"https:\/\/www.artegic.com\/?p=32370"},"modified":"2025-10-29T13:02:49","modified_gmt":"2025-10-29T12:02:49","slug":"use-transactional-communication-at-the-pos-as-an-essential-touchpoint","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/use-transactional-communication-at-the-pos-as-an-essential-touchpoint\/","title":{"rendered":"Use transactional communication at the POS as an essential touchpoint"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\r\n

Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS).<\/strong><\/p>\r\n

\r\n\r\nUse loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty information, vouchers, cross- & up-sells and other relevant information.<\/p>\r\n

\r\n\r\nTo reach your customer directly at the moment of purchase, your transaction communication must be real-time capable. When using a customer card, for example, this means that only a few seconds must elapse between card use and sending the transactional mail.<\/p>\r\n

\u00a0<\/p>\r\n\r\n

Best practice<\/h2>\r\n

\r\n\r\nPAYBACK sends customers of selected partners a transaction email with the current points balance a few seconds after using the PAYBACK card at the checkout.<\/p>\r\n

\u00a0<\/p>\r\n\r\n

\r\n
\"\"\r\n
Transaction email after using the PAYBACK card at the checkout.<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS). Use loyalty cards or location-based services to identify your customers at the POS and send them a purchase confirmation after a purchase, including a digital receipt, loyalty information, vouchers, cross- &…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Use transactional communication at the POS as an essential touchpoint","_seopress_titles_desc":"Transactional communication is not only an essential touchpoint with your customer in online channels but also offline at the point of sale (POS).","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Transactional communication at the POS as an essential touchpoint","_seopress_social_fb_desc":"Identify your customers at the POS for transactional emails","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Blog_Transaktionskommunikation-am-POS_EN.jpg","_seopress_social_fb_img_attachment_id":32386,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Blog_Transaktionskommunikation-am-POS_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[243,510,240,509],"tags":[121,507,149,326],"class_list":["post-32370","post","type-post","status-publish","format-standard","hentry","category-data","category-daten-2","category-practical-tips","category-praxistipps-2","tag-email-marketing-2","tag-real-time-marketing-automation-3","tag-realtime-marketing-automation-2","tag-transactional-mails","category-243","category-510","category-240","category-509","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=32370"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32370\/revisions"}],"predecessor-version":[{"id":33149,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32370\/revisions\/33149"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=32370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=32370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=32370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}