{"id":32597,"date":"2021-10-22T08:31:42","date_gmt":"2021-10-22T06:31:42","guid":{"rendered":"https:\/\/www.artegic.com\/?p=32597"},"modified":"2025-10-29T13:02:49","modified_gmt":"2025-10-29T12:02:49","slug":"tips-for-b2b-email-marketing-set-clear-goals","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/tips-for-b2b-email-marketing-set-clear-goals\/","title":{"rendered":"Tips for B2B email marketing: Set clear goals"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p><strong>As with everything in B2B marketing, taking action in email marketing should be preceded by a strategy and setting clear goals. Only if you define in advance what you want to achieve can you plan precise measures.<\/strong><\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nEmail marketing enables a wide range of use cases. Focusing on specific objectives helps avoid wasting time on use cases that may be exciting, innovative, or challenging but ultimately don&#8217;t pay off in achieving your business goals.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nThere are various methods for formulating objectives in marketing, or in business management in general. The S.M.A.R.T. method is widely used. Goals are S.M.A.R.T. when they are:<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>S<\/strong> pecific: \u00a0 They are precise, concise and on topic.<\/li>\r\n<li><strong>M<\/strong> easurable: \u00a0 With clear KPIs. Learn more about KPIs in email marketing in our checklist: \u00a0 The 25 Most Important Email Marketing KPIs \u00a0 <a href=\"https:\/\/www.elaine.io\/email-marketing-kennzahlen\/\">(https:\/\/www.elaine.io\/email-marketing-kennzahlen\/)<\/a><\/li>\r\n<li><strong>A<\/strong> ccepted: \u00a0 All involved parties have accepted the goals and are on board.<\/li>\r\n<li><strong>R<\/strong> ealistic: \u00a0 The goal is achievable in regards to the available resources.<\/li>\r\n<li><strong>T<\/strong> ime-bound: \u00a0 With a clear Deadline.<\/li>\r\n<\/ul>\r\n<p>\r\n\r\nPerhaps the most important goals of email marketing in B2B companies include among others:<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>acquisition of leads<\/li>\r\n<li>further development of leads in the sales funnel<\/li>\r\n<li>increasing the quality of data<\/li>\r\n<li>acquiring new customers<\/li>\r\n<li>reduction of effort in communicating with leads and customers<\/li>\r\n<li>increase in sales \u2022activation of partners in indirect sales<\/li>\r\n<li>increase in the intensity of use of your products prevention of service cases<\/li>\r\n<\/ul>\r\n<p>\r\n\r\nAlthough there are many worthwhile goals, it is important not to take on too much at once. It&#8217;s best to focus on three goals first.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] As with everything in B2B marketing, taking action in email marketing should be preceded by a strategy and setting clear goals. Only if you define in advance what you want to achieve can you plan precise measures. Email marketing enables a wide range of use cases. Focusing on specific objectives helps avoid wasting time&hellip;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Tips for B2B email marketing: Set clear goals","_seopress_titles_desc":"As with everything in marketing, taking action in email marketing should be preceded by a strategy and setting clear goals. Only if you define in advance what you want to achieve can you plan precise measures.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Tips for B2B email marketing: Set clear goals","_seopress_social_fb_desc":"Define in advance what you want to achieve to plan precise measures.","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Blog_Tipps_furs_B2B_E_Mail_Marketing_Klare_Ziele_setzen_EN.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Tips for B2B email marketing: Set clear goals","_seopress_social_twitter_desc":"Define in advance what you want to achieve to plan precise measures.","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Blog_Tipps_furs_B2B_E_Mail_Marketing_Klare_Ziele_setzen_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[240],"tags":[522,121,166],"class_list":["post-32597","post","type-post","status-publish","format-standard","hentry","category-practical-tips","tag-b2b-marketing-2","tag-email-marketing-2","tag-marketing-automation-2","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=32597"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32597\/revisions"}],"predecessor-version":[{"id":33121,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32597\/revisions\/33121"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=32597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=32597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=32597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}