{"id":32613,"date":"2021-10-19T10:58:36","date_gmt":"2021-10-19T08:58:36","guid":{"rendered":"https:\/\/www.artegic.com\/?p=32613"},"modified":"2025-10-29T13:02:50","modified_gmt":"2025-10-29T12:02:50","slug":"generating-or-expanding-opt-ins-with-interactive-emails","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/generating-or-expanding-opt-ins-with-interactive-emails\/","title":{"rendered":"Generating or expanding opt-ins with interactive emails"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\r\n

Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins. <\/strong><\/p>\r\n

\r\n\r\nConvert customers to newsletter recipients, for example, or obtain further-reaching consent from them for profiling or for additional subject mailing lists. Integrate the opt-in process, including checkboxes, privacy policy and confirmation buttons, directly into the email.<\/p>\r\n

\r\n\r\nGain more opt-ins through this very simple process or convert more users to give “permission” or to more extensive opt-ins without media disruption.<\/p>\r\n

\r\n\r\nBest Practice<\/strong><\/p>\r\n

\r\n\r\nA BMW Group department used an interactive email in the run-up to the introduction of the GDPR in 2018 to obtain a re-opt-in from its users in accordance with the new, regulatory conditions. The seamless workflow converted more users than is common with similar campaigns referencing a landing page.<\/p>\r\n

\u00a0<\/p>\r\n\r\n

\r\n
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BMW used a form in the email to obtain a re-opt-in according to DSGVO.<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n

\r\n\r\nTry this Case!<\/a><\/p>\r\n

\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins. Convert customers to newsletter recipients, for example, or obtain further-reaching consent from them for profiling or for additional subject mailing lists. Integrate the opt-in process, including checkboxes, privacy policy and confirmation buttons,…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Generating opt-ins with interactive emails","_seopress_titles_desc":"Address hygiene and opt-in generation are among the most important tasks in email marketing. Use interactive emails to obtain or expand opt-ins.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Generating opt-ins with interactive emails","_seopress_social_fb_desc":"Use interactive emails to obtain or expand opt-ins.","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Blog_Opt-Ins-mit-interactiven-E-Mails-generieren_EN.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Generating opt-ins with interactive emails","_seopress_social_twitter_desc":"Use interactive emails to obtain or expand opt-ins.","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Blog_Opt-Ins-mit-interactiven-E-Mails-generieren_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"email marketing,interactive emails,marketing automation","inline_featured_image":false,"footnotes":""},"categories":[234,240],"tags":[121,314,166],"class_list":["post-32613","post","type-post","status-publish","format-standard","hentry","category-communication","category-practical-tips","tag-email-marketing-2","tag-interactive-emails","tag-marketing-automation-2","category-234","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=32613"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32613\/revisions"}],"predecessor-version":[{"id":33136,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/32613\/revisions\/33136"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=32613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=32613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=32613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}