{"id":32957,"date":"2021-10-22T14:35:11","date_gmt":"2021-10-22T12:35:11","guid":{"rendered":"https:\/\/www.artegic.com\/?p=32957"},"modified":"2025-10-29T13:02:50","modified_gmt":"2025-10-29T12:02:50","slug":"avoid-lack-of-focus-in-marketing-automation-campaigns","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/avoid-lack-of-focus-in-marketing-automation-campaigns\/","title":{"rendered":"Avoid lack of focus in marketing automation campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\r\n<p class=\"wp-block-paragraph\" id=\"block-f441b820-1d72-4bf9-9212-81624c6196c9\"><strong>If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign.<\/strong><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p class=\"wp-block-paragraph\" id=\"block-36af5e5b-6de7-4f8a-82dc-75effafbbb7e\">But again, complexity can quickly become a killer if your campaigns lack focus. Automation should reduce complexity, not the other way around.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p class=\"wp-block-paragraph\" id=\"block-1c4f2f15-1dc8-4c64-9145-2f04934645f2\">Therefore, focus on a single goal with each of your marketing automation campaigns or create a separate marketing automation campaign for each use case. In some cases, it can also make sense to split a single use case into different marketing automation campaigns if this reduces the complexity of handling.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\" id=\"block-977e6ea2-45f6-46ef-80ef-f1d8efd94a12\">Best-Practice:<\/h2>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p class=\"wp-block-paragraph\" id=\"block-6776b930-1f51-4e63-8e42-82c78f323a26\">This campaign focuses only on new customers. All other stages of the customer lifecycle are mapped in separate campaigns.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"364\" class=\"wp-image-32952\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Bild1-1-1024x364.png\" alt=\"This Marketing Automation Campaign focuses only on one goal\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Bild1-1-1024x364.png 1024w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Bild1-1-300x107.png 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Bild1-1-768x273.png 768w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Bild1-1-1536x546.png 1536w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/10\/Bild1-1-2048x727.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption>This Marketing Automation Campaign focuses only on one goal<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] If your Marketing Automation system allows it, a marketing automation campaign can be as complex as you want. Theoretically, you could map your entire customer dialog with all use cases in one large marketing automation campaign. &nbsp; But again, complexity can quickly become a killer if your campaigns lack focus. Automation should reduce complexity,&hellip;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Avoid lack of focus in marketing automation campaigns","_seopress_titles_desc":"Complexity can quickly become a killer if your campaigns lack focus. 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