{"id":33266,"date":"2021-11-08T16:49:29","date_gmt":"2021-11-08T15:49:29","guid":{"rendered":"https:\/\/www.artegic.com\/?p=33266"},"modified":"2024-03-19T17:26:46","modified_gmt":"2024-03-19T16:26:46","slug":"more-conversions-with-interactive-follow-up-emails","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/more-conversions-with-interactive-follow-up-emails\/","title":{"rendered":"More conversions with interactive follow-up emails"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Interactive emails eliminate media breaks and in the best case, the user remains in the email until conversion. Automatically send follow-up emails after webinars or other events asking attendees for next steps, such as specific interest in a solution to a topic.<\/strong><\/p>\r\n

\r\n\r\nProvide only 2-3 response options to choose from at the beginning. Depending on the choice, pop up a decision tree with further steps, as in a choice of specific topic interests. This way you can not only segment the participants, but in the best case directly initiate a sales contact without interrupting the contact.<\/p>\r\n

\r\n\r\nThe multi-level decision tree process means that the entry hurdles for the participant are very low. He can be guided quickly and seamlessly to a conversion. Depending on the use case, you can segment participants for further lead nurturing.<\/p>\r\n

\r\n\r\nBest Practice<\/strong><\/p>\r\n

\r\n\r\nIn a follow-up email after a webinar on interactive emails, Mayoris first queried attendees’ general interest in the topic. If this was present, interest in specific content of the webinar was asked. A consultation could be arranged directly in the email.<\/p>\r\n

\u00a0<\/p>\r\n\r\n

\r\n
\"\"\r\n
Mayoris gained prospective clients for a consultation following a webinar.<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Interactive emails eliminate media breaks and in the best case, the user remains in the email until conversion. Automatically send follow-up emails after webinars or other events asking attendees for next steps, such as specific interest in a solution to a topic. Provide only 2-3 response options to choose from at the beginning. Depending on…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"More conversions with interactive follow-up emails","_seopress_titles_desc":"Automatically send follow-up emails after webinars or other events asking attendees for next steps.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"More conversions with interactive follow-up emails","_seopress_social_fb_desc":"Automatically send follow-up emails after webinars or other events ","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Blog_Mehr-Conversions-durch-interaktive-Nachfass-E-Mails_EN.jpg","_seopress_social_fb_img_attachment_id":33273,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"More conversions with interactive follow-up emails","_seopress_social_twitter_desc":"Automatically send follow-up emails after webinars or other events ","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Blog_Mehr-Conversions-durch-interaktive-Nachfass-E-Mails_EN.jpg","_seopress_social_twitter_img_attachment_id":33273,"_seopress_social_twitter_img_width":1640,"_seopress_social_twitter_img_height":856,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[234,240],"tags":[121,531,314,166],"class_list":["post-33266","post","type-post","status-publish","format-standard","hentry","category-communication","category-practical-tips","tag-email-marketing-2","tag-interactive-email-marketing","tag-interactive-emails","tag-marketing-automation-2","category-234","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=33266"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33266\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=33266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=33266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=33266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}