{"id":33448,"date":"2021-11-18T10:01:52","date_gmt":"2021-11-18T09:01:52","guid":{"rendered":"https:\/\/www.artegic.com\/?p=33448"},"modified":"2024-03-19T17:26:10","modified_gmt":"2024-03-19T16:26:10","slug":"optimize-marketing-automation-campaigns-through-testing","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/optimize-marketing-automation-campaigns-through-testing\/","title":{"rendered":"Optimize marketing automation campaigns through testing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text]<strong>Optimization through testing is classic common practice in email marketing. Surely you use A\/B tests or multivariate tests to improve open or click-through rates of your newsletters. But what about your marketing automation campaigns?<\/strong><\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nMany marketers forget that they can test automated emails just like they test their newsletters. So a lot of potential is wasted. After all, even small adjustments can yield up to triple-digit result uplifts. But to find out how certain adjustments affect your KPI, you need to test it first.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nTherefore, test the emails you send as part of marketing automation campaigns just as thoroughly as you test your newsletters.<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"441\" class=\"wp-image-33450\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Marketing-automation-testing.jpg\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Marketing-automation-testing.jpg 560w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Marketing-automation-testing-300x236.jpg 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/>\r\n<figcaption>This shop optimizes the campaign by testing different call to actions.<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Optimization through testing is classic common practice in email marketing. Surely you use A\/B tests or multivariate tests to improve open or click-through rates of your newsletters. But what about your marketing automation campaigns? Many marketers forget that they can test automated emails just like they test their newsletters. So a lot of potential is&hellip;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Optimize marketing automation campaigns through testing","_seopress_titles_desc":"Surely you already use several tests to improve open or click-through rates of your newsletters. But what about your marketing automation campaigns?","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Testing marketing automation campaigns","_seopress_social_fb_desc":"Opimiziation through testing","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Blog_Marketing-Automation-Kampagnen-durch-Testing-optimieren_EN.jpg","_seopress_social_fb_img_attachment_id":33454,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Testing marketing automation campaigns","_seopress_social_twitter_desc":"Opimiziation through testing","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Blog_Marketing-Automation-Kampagnen-durch-Testing-optimieren_EN.jpg","_seopress_social_twitter_img_attachment_id":33454,"_seopress_social_twitter_img_width":1640,"_seopress_social_twitter_img_height":856,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[235,240],"tags":[121,166,503],"class_list":["post-33448","post","type-post","status-publish","format-standard","hentry","category-analytics","category-practical-tips","tag-email-marketing-2","tag-marketing-automation-2","tag-testing-3","category-235","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=33448"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=33448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=33448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=33448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}