{"id":33475,"date":"2021-11-25T08:28:20","date_gmt":"2021-11-25T07:28:20","guid":{"rendered":"https:\/\/www.artegic.com\/?p=33475"},"modified":"2025-10-29T13:02:55","modified_gmt":"2025-10-29T12:02:55","slug":"avoid-too-much-content-in-marketing-automation-campaigns","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/avoid-too-much-content-in-marketing-automation-campaigns\/","title":{"rendered":"Avoid too much content in marketing automation campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p><strong>We are sure that you have a lot to tell your customers. So many attractive offers, exciting content, irresistible discount promotions, etc. are waiting to be presented to the customer. Why not use your marketing automation campaigns for that?<\/strong><\/p>\r\n\r\n<p>Because marketing automation thrives on context. The communicated content must always fit the current context of the customer. Examples:<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>A customer has signed up for your newsletter? Send them a welcome message.<\/li>\r\n<li>A customer has made a purchase? Send them a matching cross-sell.<\/li>\r\n<li>A customer hasn&#8217;t bought for a long time? Send them a coupon as motivation.<\/li>\r\n<li>\u2026<\/li>\r\n<\/ul>\r\n\r\n<p>Avoid communicating content just simply because it&#8217;s available. Focus on a single piece of content in every email you send. For anything that doesn&#8217;t fit into your marketing automation campaigns, use your newsletter or manually sent standalone campaigns.<\/p>\r\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"676\" class=\"wp-image-33479\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/A-shop-focusses-on-attracting-new-users-to-the-mobile-app.png\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/A-shop-focusses-on-attracting-new-users-to-the-mobile-app.png 898w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/A-shop-focusses-on-attracting-new-users-to-the-mobile-app-300x226.png 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/A-shop-focusses-on-attracting-new-users-to-the-mobile-app-768x578.png 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/>\r\n<figcaption>This shop focuses on attracting users to the mobile app in the welcome email for new newsletter subscribers<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] We are sure that you have a lot to tell your customers. So many attractive offers, exciting content, irresistible discount promotions, etc. are waiting to be presented to the customer. Why not use your marketing automation campaigns for that? Because marketing automation thrives on context. The communicated content must always fit the current context&hellip;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Avoid too much content in marketing automation campaigns ","_seopress_titles_desc":"Avoid communicating content just simply because it&#039;s available and focus on a single piece of content in every email you send.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Too much content in marketing automation campaigns ","_seopress_social_fb_desc":"Focus on a singe piece of content in every email","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Avoid-too-much-content-in-marketing-automation-campaigns.jpg","_seopress_social_fb_img_attachment_id":33553,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Too much content in marketing automation campaigns ","_seopress_social_twitter_desc":"Focus on a singe piece of content in every email","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Avoid-too-much-content-in-marketing-automation-campaigns.jpg","_seopress_social_twitter_img_attachment_id":33483,"_seopress_social_twitter_img_width":1640,"_seopress_social_twitter_img_height":856,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[234,508,240,509],"tags":[530,121,166,35,149],"class_list":["post-33475","post","type-post","status-publish","format-standard","hentry","category-communication","category-kommunikation-2","category-practical-tips","category-praxistipps-2","tag-content-marketing-2","tag-email-marketing-2","tag-marketing-automation-2","tag-realtime-marketing-automation","tag-realtime-marketing-automation-2","category-234","category-508","category-240","category-509","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=33475"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33475\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=33475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=33475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=33475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}