{"id":33501,"date":"2021-11-22T13:33:37","date_gmt":"2021-11-22T12:33:37","guid":{"rendered":"https:\/\/www.artegic.com\/?p=33501"},"modified":"2024-03-19T17:25:29","modified_gmt":"2024-03-19T16:25:29","slug":"live-ticker-with-personalized-message-in-interactive-emails","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/live-ticker-with-personalized-message-in-interactive-emails\/","title":{"rendered":"Live ticker with personalized message in interactive emails"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history.<\/p>\r\n\r\n

For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats. Differentness, individuality and surprise effect attract users’ attention and increase their engagement.<\/p>\r\n\r\n

 <\/p>\r\n\r\n

Best Practice<\/h2>\r\n\r\n

A health insurance company informs its customers about regulatory-related premium refunds. These are calculated individually for each customer and are to be displayed in the email in a personalized live ticker. The amounts shown are then refunded to the customers. By addressing the customer in a very personal way and communicating benefits, the insurance company strengthens sympathy and customer loyalty.<\/p>\r\n\r\n

The case is still in the draft stage.<\/p>\r\n\r\n

 <\/p>\r\n\r\n

\r\n
\"A\r\n
A health insurance company runs a personalized news ticker through its email<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history. For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats. Differentness, individuality and surprise effect…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Live ticker with personalized message in interactive emails","_seopress_titles_desc":"Grab your users' attention with personalized effects in your emails. Personalize a news ticker with both the user's name and other personal data such as loyalty status or purchase history.Differentness, individuality and surprise effect attract users' attention and increase their engagement.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Live ticker with personalized message in interactive emails","_seopress_social_fb_desc":"Grab your users' attention with personalized effects in your emails.","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Blog_Live-ticker-in-interactive-emails-E-Mails_EN-1.jpg","_seopress_social_fb_img_attachment_id":33515,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Live ticker with personalized message in interactive emails","_seopress_social_twitter_desc":"Grab your users' attention with personalized effects in your emails.","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/11\/Blog_Live-ticker-in-interactive-emails-E-Mails_EN-1.jpg","_seopress_social_twitter_img_attachment_id":33515,"_seopress_social_twitter_img_width":1640,"_seopress_social_twitter_img_height":856,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[234,510,240,509],"tags":[121,531,314,166],"class_list":["post-33501","post","type-post","status-publish","format-standard","hentry","category-communication","category-daten-2","category-practical-tips","category-praxistipps-2","tag-email-marketing-2","tag-interactive-email-marketing","tag-interactive-emails","tag-marketing-automation-2","category-234","category-510","category-240","category-509","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=33501"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/33501\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=33501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=33501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=33501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}