{"id":3407,"date":"2021-04-06T16:17:00","date_gmt":"2021-04-06T14:17:00","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=3407"},"modified":"2025-10-29T13:02:30","modified_gmt":"2025-10-29T12:02:30","slug":"integrate-cross-upsells-in-your-transactional-emails","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/integrate-cross-upsells-in-your-transactional-emails\/","title":{"rendered":"Integrate cross- &#038; upsells in your transactional emails"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong>Transactional emails are the perfect occasion to make your customers additional offers matching the transaction.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Cross-sells<\/strong> are offers that complement the product purchased, e.g. matching shoes to a dress, e-books to an e-book reader or day trips to a trip.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Up-sells<\/strong> are higher-priced versions of the purchased product, e.g. a more extensive version of a software package, a better seat on a plane or a more powerful processor in a laptop.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Integrate cross- and up-sells in order confirmations, shipping confirmations but also in marketing mails in the context of follow-up campaigns.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Attention:<\/strong> Observe admissibility for promotional communication!<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/03\/ConnectedDrive-Upsell.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3409\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/03\/ConnectedDrive-Upsell.png\" alt=\"\" width=\"183\" height=\"375\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/03\/ConnectedDrive-Upsell.png 366w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/03\/ConnectedDrive-Upsell-146x300.png 146w\" sizes=\"auto, (max-width: 183px) 100vw, 183px\" \/><\/a>\r\n<figcaption><em>BMW offers users of ConnectedDrive Services packages of higher value.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Transactional emails are the perfect occasion to make your customers additional offers matching the transaction. Cross-sells are offers that complement the product purchased, e.g. matching shoes to a dress, e-books to an e-book reader or day trips to a trip. Up-sells are higher-priced versions of the purchased product, e.g. a more extensive version of a&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Integrate cross- &amp; upsells in your transactional emails","_seopress_titles_desc":"Transactional emails are the perfect occasion to make your customers additional offers matching the transaction.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Integrate cross- &amp; upsells in your transactional emails","_seopress_social_fb_desc":"Transactional emails are the perfect occasion for cross- &amp; upsells","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/04\/Blog_Cross-und-Upsells-in-Transaktionsmails-integrieren_EN.jpg","_seopress_social_fb_img_attachment_id":33909,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Integrate cross- &amp; upsells in your transactional emails","_seopress_social_twitter_desc":"Transactional emails are the perfect cross- &amp; upsell occasion","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/04\/Blog_Cross-und-Upsells-in-Transaktionsmails-integrieren_EN.jpg","_seopress_social_twitter_img_attachment_id":33909,"_seopress_social_twitter_img_width":1640,"_seopress_social_twitter_img_height":856,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-3407","post","type-post","status-publish","format-standard","hentry","category-data","category-243","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=3407"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3407\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=3407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=3407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=3407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}