{"id":34786,"date":"2022-02-10T08:38:20","date_gmt":"2022-02-10T07:38:20","guid":{"rendered":"https:\/\/www.artegic.com\/?p=34786"},"modified":"2025-10-29T13:02:59","modified_gmt":"2025-10-29T12:02:59","slug":"how-to-win-opt-ins-via-double-opt-in-mails-and-explaining-the-registration-process","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/how-to-win-opt-ins-via-double-opt-in-mails-and-explaining-the-registration-process\/","title":{"rendered":"How to win opt-ins via double opt-in-mails and explaining the registration process"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<p><strong>A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails.<\/strong><\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">1. Announce double opt-in-mail<\/h2>\r\n<p>\r\n\r\nAnnouncing the double opt-in email after filling out the newsletter form increases the likelihood that users will open the email directly and click the link. This also prevents double opt-in emails that end up in spam from being overlooked.<\/p>\r\n<p class=\"wp-block-paragraph\">\r\n\r\nSending a double opt-in email is a necessary part of opt-in acquisition. However, there is always a risk that users will unsubscribe before they have confirmed the double opt-in. Especially if it is unclear to the users that they will receive another confirmation link by e-mail, they may ignore the mail. To reduce losses and give users a good impression of your clear and understandable communication, it is very helpful to announce the double opt-in email. For example, as in the picture via a small pop-up.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"722\" class=\"wp-image-34815\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Announce-double-opt-in-mails-2.jpg\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Announce-double-opt-in-mails-2.jpg 898w, https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Announce-double-opt-in-mails-2-300x241.jpg 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Announce-double-opt-in-mails-2-768x617.jpg 768w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/>\r\n<figcaption>Yoast announces double opt-in-mails.<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">2. Explananing the registration process<\/h2>\r\n<p>\r\n\r\nDouble opt-in? For users, this means that filling out a form is not enough, they still have to retrieve mails and click a confirmation link. This can seem complex, but it&#8217;s not. To simplify the process and take away the apparent complexity, you can briefly explain the sign-up process again (graphically).<\/p>\r\n\r\n<div id=\"attachment_34824\" style=\"width: 343px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-34824\" class=\"wp-image-34824 size-full\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Explaining-the-registration-process.jpg\" alt=\"\" width=\"333\" height=\"732\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Explaining-the-registration-process.jpg 333w, https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Explaining-the-registration-process-136x300.jpg 136w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><p id=\"caption-attachment-34824\" class=\"wp-caption-text\">Airbnb explaines the registration process.<\/p><\/div>\r\n<p>&nbsp;<\/p>\r\n\r\n<h2 class=\"wp-block-heading\">3. Optimizing double opt-in-mails<\/h2>\r\n\r\n<p>The double opt-in email determines whether all the measures you have taken to generate opt-ins are successful. Therefore, the double opt-in email should be especially optimized. Pay attention to a clear address, already in the subject, a good design is mandatory.<\/p>\r\n\r\n<p>Here in both examples, the buttons are above-the-fold in the direct field of view, even without reloaded images, and in the second example, the text once again draws attention to the benefits of subscribing to the newsletter.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" class=\"wp-image-34829 aligncenter\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Optimizing-double-opt-in-mails-1024x337.jpg\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Optimizing-double-opt-in-mails-1024x337.jpg 1024w, https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Optimizing-double-opt-in-mails-300x99.jpg 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Optimizing-double-opt-in-mails-768x253.jpg 768w, https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Optimizing-double-opt-in-mails-1536x505.jpg 1536w, https:\/\/www.elaine.io\/wp-content\/uploads\/2022\/02\/Optimizing-double-opt-in-mails-2048x674.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n<p>NextDraft and macys optimize their double opt-in-mails.<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails. &nbsp; 1. Announce double opt-in-mail Announcing the double opt-in&hellip;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"How to win opt-ins via double opt-in-mails and explaining the registration process","_seopress_titles_desc":"A necessary part of opt-in acquisition is sending a double opt-in email. 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