{"id":3509,"date":"2021-05-12T11:19:33","date_gmt":"2021-05-12T09:19:33","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=3509"},"modified":"2025-10-29T13:02:31","modified_gmt":"2025-10-29T12:02:31","slug":"win-marketing-opt-ins-with-transactional-mails","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/win-marketing-opt-ins-with-transactional-mails\/","title":{"rendered":"Win marketing-opt-ins with transactional mails"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong>Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have a significantly higher turnover in eCommerce than customers without an opt-in.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Therefore, use your transactional emails as a touchpoint to gain or supplement marketing opt-ins. Ideal: If you can identify which of your customers have not yet given a newsletter opt-in when sending a transactional email. In these cases, dynamically play a hint to the newsletter in order to get customers to opt-in with just one click. A double-opt-in can usually even be omitted here.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/05\/TAM-Opt-In.png\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"344\" class=\"wp-image-3511\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/05\/TAM-Opt-In.png\" alt=\"REWE advertises his newsletter in transactional mails.\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/05\/TAM-Opt-In.png 200w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/05\/TAM-Opt-In-174x300.png 174w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>\r\n<figcaption><em>REWE advertises his newsletter in transactional mails.<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>TIP<\/strong>: All that is easy with ELAINE\u00ae Transactional Message Hub.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have a significantly higher turnover in eCommerce than customers without an opt-in. Therefore, use your transactional emails as a touchpoint&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Win marketing-opt-ins with transactional mails","_seopress_titles_desc":"How to make use of your transactional emails as a touchpoint to gain or supplement marketing opt-ins!","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Use transactional messages as touchpoint","_seopress_social_fb_desc":"Read more on the artegic blog","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/05\/Marketing-Opt-Ins_mit_TAM_gewinnen_EN.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Use transactional messages as touchpoint","_seopress_social_twitter_desc":"Read more on the artegic blog","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/05\/Marketing-Opt-Ins_mit_TAM_gewinnen_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Transactional messages","inline_featured_image":false,"footnotes":""},"categories":[234,240],"tags":[],"class_list":["post-3509","post","type-post","status-publish","format-standard","hentry","category-communication","category-practical-tips","category-234","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=3509"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3509\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=3509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=3509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=3509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}