{"id":3552,"date":"2021-06-17T14:27:58","date_gmt":"2021-06-17T12:27:58","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=3552"},"modified":"2025-10-29T13:02:32","modified_gmt":"2025-10-29T12:02:32","slug":"triggerring-of-follow-up-campaigns","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/triggerring-of-follow-up-campaigns\/","title":{"rendered":"Triggering of Follow-up campaigns"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong>The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to turn simple transactions into advanced marketing automation.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Some examples are:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Satisfaction surveys with the request for recommendation or review<\/li>\r\n<li>Repurchase reminder for consumer goods<\/li>\r\n<li>Coupons for subsequent purchases<\/li>\r\n<li>Birthday mails for durable products<\/li>\r\n<li>Reactivation on inactivity<\/li>\r\n<li>Cross- and up-sells<\/li>\r\n<li>Tutorial sections for products in need of explanation<\/li>\r\n<li>Service reminders<\/li>\r\n<li>\u2026<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>TIP: <\/strong>WithELAINE\u00ae Transactional Message Hub have full access to marketing automation via transactional mail.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/06\/Tipp-7_Transaktionsmails.png\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"475\" class=\"wp-image-3554\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/06\/Tipp-7_Transaktionsmails.png\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/06\/Tipp-7_Transaktionsmails.png 313w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/06\/Tipp-7_Transaktionsmails-198x300.png 198w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><sup>BMW \/ JAWA automatically reminds vehicle owners of service appointments, e.g. tire changes<\/sup><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to turn simple transactions into advanced marketing automation. Some examples are: Satisfaction surveys with the request for recommendation or review&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Triggerring of Follow-up campaigns","_seopress_titles_desc":"Use transactions as triggers for automated follow-up campaigns.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Triggerring of Follow-up campaigns","_seopress_social_fb_desc":" Use transactions as triggers for automated follow-up campaigns.","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/06\/Blog_Transaktionsmails_Follow-up_EN.jpg","_seopress_social_fb_img_attachment_id":31651,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Triggerring of Follow-up campaigns","_seopress_social_twitter_desc":" Use transactions as triggers for automated follow-up campaigns.","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/06\/Blog_Transaktionsmails_Follow-up_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"marketing automation,transactional mails,email marketing","inline_featured_image":false,"footnotes":""},"categories":[234,243,510,508,240,509],"tags":[512,18,166,326],"class_list":["post-3552","post","type-post","status-publish","format-standard","hentry","category-communication","category-data","category-daten-2","category-kommunikation-2","category-practical-tips","category-praxistipps-2","tag-e-mail-marketing-2","tag-marketing-automation","tag-marketing-automation-2","tag-transactional-mails","category-234","category-243","category-510","category-508","category-240","category-509","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=3552"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3552\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=3552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=3552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=3552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}