{"id":3564,"date":"2021-07-01T08:22:57","date_gmt":"2021-07-01T06:22:57","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=3564"},"modified":"2025-10-29T13:02:32","modified_gmt":"2025-10-29T12:02:32","slug":"never-overlook-your-marketing-automations-again","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/never-overlook-your-marketing-automations-again\/","title":{"rendered":"Never overlook your marketing automations again"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Marketing Automation campaigns can be built to last ages. Once set up correctly, they run continuously and produce results without you having to intervene. What sounds like a perfect measure also has its pitfalls when Marketing Automation campaigns are &#8220;forgotten&#8221;. After all, the campaign may eventually stop running properly and no one notices until a customer complains.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This problem is exacerbated if the Marketing Automation campaign was not properly documented. Suddenly you have to solve a problem, but you don&#8217;t know where it came from, how the campaign works, and whether you need to consider dependencies when you make changes.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Documentation &amp; regular reviews<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To prevent situations as these, you need to document all of your marketing automations in detail. You should also subject all your automations to a regular review. Check, among other things, whether<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u2026all steps of marketing automation are still working at all.<\/li>\r\n<li>\u2026addressed APIs are still accessible.<\/li>\r\n<li>\u2026used data still exists.<\/li>\r\n<li>\u2026the automation has become redundant through other measures or can be optimized.<\/li>\r\n<li>\u2026the messages sent still comply with your CI and other guidelines (for example with regard to addressing customers).<\/li>\r\n<li>\u2026all responsible employees can understand how the automation works on the basis of the documentation.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation campaigns can be built to last ages. Once set up correctly, they run continuously and produce results without you having to intervene. What sounds like a perfect measure also has its pitfalls when Marketing Automation campaigns are &#8220;forgotten&#8221;. After all, the campaign may eventually stop running properly and no one notices until a&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Never overlook your marketing automations again","_seopress_titles_desc":"A marketing automation campaign may eventually stop running properly and no one notices until a customer complains.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Never overlook your marketing automations again","_seopress_social_fb_desc":"A marketing automation campaign may eventually stop running properly","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Blog_Keine-Marketing-Automations-mehr-vergessen_EN.jpg","_seopress_social_fb_img_attachment_id":33847,"_seopress_social_fb_img_width":1640,"_seopress_social_fb_img_height":856,"_seopress_social_twitter_title":"Never overlook your marketing automations again","_seopress_social_twitter_desc":"A campaign may eventually stop running properly","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Blog_Keine-Marketing-Automations-mehr-vergessen_EN.jpg","_seopress_social_twitter_img_attachment_id":33847,"_seopress_social_twitter_img_width":1640,"_seopress_social_twitter_img_height":856,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-3564","post","type-post","status-publish","format-standard","hentry","category-data","category-243","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=3564"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3564\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=3564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=3564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=3564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}