{"id":3598,"date":"2021-07-14T15:10:40","date_gmt":"2021-07-14T13:10:40","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=3598"},"modified":"2025-10-29T13:02:32","modified_gmt":"2025-10-29T12:02:32","slug":"detection-of-marketing-contexts-via-transactional-emails","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/detection-of-marketing-contexts-via-transactional-emails\/","title":{"rendered":"Detection of marketing contexts via transactional emails"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong>Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This is the moment when your customer&#8217;s attention to your offers is particularly high. If a customer reacts (e.g. by opening or clicking) to a transaction mail and thus shows that he is currently reading emails, you can start sending a marketing mail at that moment or with a slight time delay.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Special-offer_email.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" class=\"wp-image-3600\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Special-offer_email-225x300.jpg\" alt=\"\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Special-offer_email-225x300.jpg 225w, https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Special-offer_email.jpg 600w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Feshto<\/em> uses special offers to motivate customers to buy again.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u00a0<\/h2>\r\n","protected":false},"excerpt":{"rendered":"<p>Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment when your customer&#8217;s attention to your offers is particularly high. If a customer reacts (e.g. by opening or clicking)&hellip;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Detection of marketing contexts via transactional emails","_seopress_titles_desc":"Use your transactional emails to identify marketing communication contexts","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Detection of marketing contexts via transactional emails","_seopress_social_fb_desc":"How to identify marketing communication contexts","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Blog_Marketing-Kontexte-durch-Transaktionsmails-erkennen_EN.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Detection of marketing contexts via transactional emails","_seopress_social_twitter_desc":"How to identify marketing communication contexts","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/07\/Blog_Marketing-Kontexte-durch-Transaktionsmails-erkennen_EN.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"marketing automation,transactional mails,email marketing","inline_featured_image":false,"footnotes":""},"categories":[234,240],"tags":[326],"class_list":["post-3598","post","type-post","status-publish","format-standard","hentry","category-communication","category-practical-tips","tag-transactional-mails","category-234","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=3598"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3598\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=3598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=3598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=3598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}