{"id":3765,"date":"2021-09-03T09:59:49","date_gmt":"2021-09-03T07:59:49","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=3765"},"modified":"2025-10-29T13:02:33","modified_gmt":"2025-10-29T12:02:33","slug":"win-opt-ins-in-the-registration-process-and-shop-checkout-process","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/win-opt-ins-in-the-registration-process-and-shop-checkout-process\/","title":{"rendered":"Win Opt-Ins in the registration-process and shop-checkout-process"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Registration-processes and shop-checkout-processes are moments in which your users confide their data to you. These moments are the moments in which you can also ask for your users opt-in for your newsletter. In this blogpost we give you tips on how and at what point in the registration-process and shop-checkout-process you can win new addresses for your email marketing.<\/strong><\/p>\r\n

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In the registration-process<\/h2>\r\n

\r\n\r\nIf users register for an online store, a community, a press area, a club or similar, they are in a moment of high commitment: Subscribing to the newsletter is then just a small, additional click. Therefore, place an additional checkbox for the newsletter in the registration form.<\/p>\r\n

\r\n\r\nInclude in the terms and conditions that users may receive important information about their user accounts by e mail. Then at least certain service information can be communicated without newsletter opt in.<\/p>\r\n

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Opt-In checkbox in registration form<\/figcaption>\r\n<\/figure>\r\n

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Shop-checkout-process<\/h2>\r\n

\r\n\r\nMust-have in e-commerce: Place an additional checkbox for newsletter registration as part of the checkout-process of your online store. It is best to do this on the last page in connection with the confirmation of purchase \/ terms and conditions, so that the user only has to click one field further. Tip: If you place the newsletter registration at the beginning of the checkout process, you can follow up on canceled transactions by e-mail afterwards.<\/p>\r\n

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Opt-in checkbox in checkout form<\/figcaption>\r\n<\/figure>\r\n

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Shop-Checkout-Process with incentive<\/strong><\/h2>\r\n

\r\n\r\nDo you want to increase signups in the checkout process? Then incentivize them, for example with a bonus program, a raffle (sweepstake), or an instant discount. Show at least one added value – for example information about discount and special promotions.<\/p>\r\n

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Opt-in checkbox in checkout form, with incentive<\/figcaption>\r\n<\/figure>\r\n

\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Registration-processes and shop-checkout-processes are moments in which your users confide their data to you. These moments are the moments in which you can also ask for your users opt-in for your newsletter. In this blogpost we give you tips on how and at what point in the registration-process and shop-checkout-process you can win new addresses…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Win Opt-Ins in the Registration Process and Shop-Checkout-Process gewinnen","_seopress_titles_desc":"Tips on how and at what point in the registration process and shop-checkout-process you can win new addresses for your email marketing.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"How and at what point you can win new opt-in","_seopress_social_fb_desc":"3 tips by artegic","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/Win-Opt-Ins_in_the_registration-process_and_shop-checkout-process.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"How and at what point you can win new opt-in","_seopress_social_twitter_desc":"3 tips by artegic","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2021\/09\/Win-Opt-Ins_in_the_registration-process_and_shop-checkout-process.jpg","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"address acquisition,opt-In","inline_featured_image":false,"footnotes":""},"categories":[243],"tags":[],"class_list":["post-3765","post","type-post","status-publish","format-standard","hentry","category-data","category-243","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=3765"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3765\/revisions"}],"predecessor-version":[{"id":33385,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/3765\/revisions\/33385"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=3765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=3765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=3765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}