{"id":380,"date":"2015-01-07T07:43:28","date_gmt":"2015-01-07T05:43:28","guid":{"rendered":"https:\/\/www.artegic.com\/blog\/?p=380"},"modified":"2024-02-19T14:35:07","modified_gmt":"2024-02-19T13:35:07","slug":"checklist-preventing-send-mistakes-email-marketing","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/checklist-preventing-send-mistakes-email-marketing\/","title":{"rendered":"Checklist: Preventing Send Mistakes in Email Marketing"},"content":{"rendered":"<p><strong>Mistakes in email marketing happen even in the largest and most successful companies. However, depending on the mistake, the impact can range from a user&#8217;s awkward surprise without consequences to serious damage to your business. We have compiled a few tips on how to avoid or at least significantly decrease mistakes in email marketing.<\/strong><br \/>\nMistakes in email marketing can happen at different stages. You should therefore be aware of the typical mistake sources so you will know what to watch out for.<\/p>\n<ul>\n<li>Spelling and grammar mistakes (particularly problematic in the subject line)<\/li>\n<li>incorrect or non-functioning links<\/li>\n<li>not tracked links (irrelevant in the user awareness but annoying for the internal analysis)<\/li>\n<li>incorrect image urls<\/li>\n<li>incorrect image dimensions (images too large, distorted display etc.)<\/li>\n<li>HTML and character encoding errors<\/li>\n<li>lacking support of specific elements in common email clients (e.g. moving image content)<\/li>\n<li>incorrect sender<\/li>\n<li>incorrect send time<\/li>\n<li>lacking email elements (e.g. pre-header, SWYN buttons)<\/li>\n<li>legal minimum requirements not met (no legal note, unsubscribe link missing, etc.)<\/li>\n<li>incorrect target group chosen<\/li>\n<li>incorrect sender chosen<\/li>\n<li>incorrect campaign assignment (if relevant for the analysis)<\/li>\n<li>no or incorrect optimisation for mobile terminal devices<\/li>\n<\/ul>\n<h3>Comprehensive Quality Assurance<\/h3>\n<p>In order to avoid mistakes in email marketing, you should run a thorough quality assurance prior to each sending. Modern email marketing solutions, such as ELAINE FIVE offer a number of integrated quality assurance measures, e.g. the automated verification of link and image quality, link tracking and a spam check. With the right email marketing software, you can also run display tests for all common email clients, as well as for mobile terminal devices. In addition to software-based quality assurance, you should carry out manual checks. Create a checklist containing (at least) the above mentioned error sources and run through this checklist with each mailing. It is recommended to use the 4-eye principle for quality management. Professional email marketing software enables you to link the sending of an email to a clearing process so that no email is sent without the necessary clearing authorisation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mistakes in email marketing happen even in the largest and most successful companies. However, depending on the mistake, the impact can range from a user&#8217;s awkward surprise without consequences to serious damage to your business. We have compiled a few tips on how to avoid or at least significantly decrease mistakes in email marketing. Mistakes&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Checklist: Preventing Send Mistakes in Email Marketing","_seopress_titles_desc":"We have compiled a few tips on how to avoid or at least significantly decrease mistakes in email marketing.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2014\/07\/button-artegic-ag-blog-en.jpg","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"mistakes in email marketing","inline_featured_image":false,"footnotes":""},"categories":[240],"tags":[245],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-practical-tips","tag-sending-delivery","category-240","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":0,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}