{"id":38566,"date":"2023-06-29T11:51:19","date_gmt":"2023-06-29T09:51:19","guid":{"rendered":"https:\/\/www.artegic.com\/?p=38566"},"modified":"2024-01-18T13:42:30","modified_gmt":"2024-01-18T12:42:30","slug":"alerts-in-the-mobile-omnichannel-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/alerts-in-the-mobile-omnichannel-marketing-mix\/","title":{"rendered":"Alerts in the mobile omnichannel marketing mix"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>Following our article <a href=\"https:\/\/www.elaine.io\/en\/blog\/transactional-messages-in-the-mobile-omnichannel\/\">Transactional messages in the mobile omnichannel marketing mix<\/a>, we present another effective use case for mobile channels in digital dialogue marketing: Alerts. Find out in which contexts it is best to send alerts as SMS or mobile messages.<\/strong><\/p>\n<p>SMS and mobile messages are particularly suitable for time critical messages. These include, for example, alerts in various contexts:<\/p>\n<ul>\n<li><strong>Changes<\/strong>: The gate of a flight has changed at short notice. A train is delayed. An appointment has been cancelled. These are examples of information that customers need to receive as quickly as possible.<\/li>\n<li><strong>Reminder<\/strong> : &#8220;Your journey starts tomorrow. Is everything packed yet?&#8221; &#8220;It&#8217;s about to start with our digital fan event.&#8221; Reduce the no show rate and shine with valuable service by reminding your customers of appointments and other events in good time. The shorter the notice and\/or the more urgent the reminder, the more likely you are to use mobile channels such as SMS or mobile messenger.<\/li>\n<li><strong>Appointment coordination<\/strong>: The supplier must know when and where to deliver the package. An appointment has to be changed at short notice. A consultation appointment needs to be arranged. In such cases, mobile messengers are particularly suitable for coordinating appointments, as they can be used like chatbots. You can link to a calendar tool via SMS.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-38569 size-full\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/Alerts-im-mobilen-Omnichannel_marketing-mix.png\" alt=\"Alerts im Mobilen Omnichannel Marketing Mix\" width=\"1105\" height=\"854\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/Alerts-im-mobilen-Omnichannel_marketing-mix.png 1105w, https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/Alerts-im-mobilen-Omnichannel_marketing-mix-300x232.png 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/Alerts-im-mobilen-Omnichannel_marketing-mix-1024x791.png 1024w, https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/Alerts-im-mobilen-Omnichannel_marketing-mix-768x594.png 768w\" sizes=\"auto, (max-width: 1105px) 100vw, 1105px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1655972328700{padding-top: 55px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-92746a7f7ba8025a4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-92746a7f7ba8025a4 uvc-7467  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-92746a7f7ba8025a4 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Whitepaper: Mobile omnichannel in digital dialogue marketing<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-92746a7f7ba8025a4 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;40568&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1705581747912{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]This is a use case from our <strong>Whitepaper: Mobile omnichannel in digital dialogue marketing<\/strong>.\u00a0With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.<\/p>\n<p>To download the whitepaper, simply fill out the form.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-38312\"> <!-- Meta General --> <input name=\"form_id\" value=\"38312\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/alerts-in-the-mobile-omnichannel-marketing-mix\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/38566\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-14 20:33:44\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Mobile-Omnichannel-in-digital-Dialogmarketing_EN.jpg\" alt=\"Thumb Mobile omnichannel in digital dialogue marketing\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Whitepaper <\/span><\/br> <span> Mobile omnichannel in digital dialogue marketing <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_38312\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_38312\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_38312-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_38312-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_38312-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_38312-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_38312\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_38312\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_38312\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_38312\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_38312\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_38312\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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Find out in which contexts it is best to send alerts as SMS or mobile messages. SMS and mobile messages are particularly suitable for time critical messages. These include, for&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Alerts in the mobile omnichannel marketing mix","_seopress_titles_desc":"Learn how to use SMS or mobile messages for time critical messages such as alerts. 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