{"id":38606,"date":"2023-07-06T14:19:12","date_gmt":"2023-07-06T12:19:12","guid":{"rendered":"https:\/\/www.artegic.com\/?p=38606"},"modified":"2024-01-18T13:41:22","modified_gmt":"2024-01-18T12:41:22","slug":"the-omnichannel-trend-click-collect","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/the-omnichannel-trend-click-collect\/","title":{"rendered":"The omnichannel trend Click &#038; Collect"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>&#8220;Your order is now ready for collection!&#8221; &#8211; customers are sure to enjoy reading this message. Send such Click &amp; Collect notifications as SMS, push notification or via another mobile channel. Click &amp; Collect is the trend in the omnichannel marketing mix. Here we show you how to make the most of ready-to-collect goods for your marketing.<\/strong><\/p>\n<p>Click &amp; Collect is one of the most important trends in omnichannel retail. Customers order online, but collect the ordered goods offline in the branch. SMS and mobile messages are particularly suitable for Click &amp; Collect pick up announcements. &#8220;Your goods are ready for you now. Come and collect them today by 8pm.\u201c<\/p>\n<p>You can go one step further by combining Click &amp; Collect messages with <a href=\"https:\/\/www.elaine.io\/en\/blog\/location-based-marketing-and-mobile-omnichannel-marketing\/\">location based marketing<\/a>. For example, if a customer is in the vicinity of one of your branches where an ordered but not yet delivered product is in stock, you can suggest that they pick up the product directly.<\/p>\n<p>Or you make it possible to arrange an appointment for collection, e.g. via mobile messenger. You may even be able to generate cross sells and upsells with an additional coupon once the customer has entered the branch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-38608 size-full\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/UC4.png\" alt=\"\" width=\"994\" height=\"854\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/UC4.png 994w, https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/UC4-300x258.png 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/06\/UC4-768x660.png 768w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1655972328700{padding-top: 55px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-48576a7f7dabef926\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-48576a7f7dabef926 uvc-322  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-48576a7f7dabef926 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Whitepaper: Mobile omnichannel in digital dialogue marketing<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-48576a7f7dabef926 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;40568&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1705581679210{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]This is a use case from our <strong>Whitepaper: Mobile omnichannel in digital dialogue marketing<\/strong>.\u00a0With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.<\/p>\n<p>To download the whitepaper, simply fill out the form.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-38312\"> <!-- Meta General --> <input name=\"form_id\" value=\"38312\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/the-omnichannel-trend-click-collect\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/38606\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-14 20:42:19\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Mobile-Omnichannel-in-digital-Dialogmarketing_EN.jpg\" alt=\"Thumb Mobile omnichannel in digital dialogue marketing\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Whitepaper <\/span><\/br> <span> Mobile omnichannel in digital dialogue marketing <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_38312\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_38312\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_38312-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_38312-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_38312-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_38312-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_38312\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_38312\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_38312\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_38312\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_38312\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_38312\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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Send such Click &amp; Collect notifications as SMS, push notification or via another mobile channel. Click &amp; Collect is the trend in the omnichannel marketing mix. Here we show you how to make the most of ready-to-collect goods for&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"The omnichannel trend Click &amp; Collect","_seopress_titles_desc":"Send Click &amp; Collect notifications as SMS, Push Notification or via another mobile channel. 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