{"id":38940,"date":"2023-08-23T14:05:49","date_gmt":"2023-08-23T12:05:49","guid":{"rendered":"https:\/\/www.artegic.com\/?p=38940"},"modified":"2024-01-18T13:16:27","modified_gmt":"2024-01-18T12:16:27","slug":"mobile-omnichannel-to-counter-shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/mobile-omnichannel-to-counter-shopping-cart-abandonment\/","title":{"rendered":"Mobile omnichannel to counter shopping cart abandonment"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>Abandoned shopping baskets regularly cause displeasure in online shops. To get customers back into the shop, you can automatically send a reactivation email to shopping basket abandoners &#8211; or you can send an SMS, a mobile message or a push notification. In this article we present a practical use case: Mobile Omnichannel against shopping cart abandonment.<\/strong><\/p>\n<p>Shopping cart abandonments are a nuisance for online shops. The customer has been persuaded (possibly even after paid ads) not only to look at products, but even to express concrete interest by placing them in the shopping basket. And then they stop just before reaching their destination or leave their filled shopping cart.<\/p>\n<p>You can remind these customers automatically by e-mail to carry their shopping basket over the finishing line, i.e. to buy the contents.<\/p>\n<p>If you know that you can reach a customer better by mobile than by e-mail, send an SMS or mobile message instead. If you have a shopping app, send a push notification.<\/p>\n<p>Do you know the place of residence or location? Then send your customers an SMS or mobile message with the suggestion to take a look at the products from the shopping basket in your nearest branch and get advice if necessary. If there is any doubt about the purchase (e.g. sizes in the fashion sector), offer advice via mobile messenger.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-38943 size-full\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/08\/USE-CASE10.png\" alt=\"\" width=\"884\" height=\"685\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/08\/USE-CASE10.png 884w, https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/08\/USE-CASE10-300x232.png 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2023\/08\/USE-CASE10-768x595.png 768w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1655972328700{padding-top: 55px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-89436a7f7d906c60f\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89436a7f7d906c60f uvc-620  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89436a7f7d906c60f h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Whitepaper: Mobile omnichannel in digital dialogue marketing<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89436a7f7d906c60f .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;40568&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1705580184918{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]This is a use case from our <strong>Whitepaper: Mobile omnichannel in digital dialogue marketing<\/strong>.\u00a0With the help of 9 further exciting use cases, we will show you how you can expand and optimise your digital dialogue marketing with mobile channels.<\/p>\n<p>To download the whitepaper, simply fill out the form.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-38312\"> <!-- Meta General --> <input name=\"form_id\" value=\"38312\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/mobile-omnichannel-to-counter-shopping-cart-abandonment\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/38940\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-14 20:41:52\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Mobile-Omnichannel-in-digital-Dialogmarketing_EN.jpg\" alt=\"Thumb Mobile omnichannel in digital dialogue marketing\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Whitepaper <\/span><\/br> <span> Mobile omnichannel in digital dialogue marketing <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_38312\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_38312\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_38312-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_38312-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_38312-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_38312-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_38312\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_38312\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_38312\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_38312\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_38312\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_38312\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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To get customers back into the shop, you can automatically send a reactivation email to shopping basket abandoners &#8211; or you can send an SMS, a mobile message or a push notification. In this article we present a practical use case: Mobile Omnichannel against shopping cart&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Mobile omnichannel to counter shopping cart abandonment","_seopress_titles_desc":"How to reduce shopping cart abandonment with email, SMS, mobile messages or push notifications. 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