{"id":43079,"date":"2024-05-15T12:45:01","date_gmt":"2024-05-15T10:45:01","guid":{"rendered":"https:\/\/www.elaine.io\/?p=43079"},"modified":"2024-05-15T12:45:01","modified_gmt":"2024-05-15T10:45:01","slug":"the-power-of-discount-codes-in-email-marketing-6-tips-for-the-right-use","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/the-power-of-discount-codes-in-email-marketing-6-tips-for-the-right-use\/","title":{"rendered":"The power of discount codes in email marketing: 6 tips for the right use"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]Does anyone still shop online these days without looking for a discount code before placing an order? Don’t we all take every opportunity to save money when shopping? For companies, discount codes are an effective way to attract customers, increase sales and raise brand awareness. But how do you actually use discount codes effectively in email marketing? In our latest blog post, we have put together 6 tips for the right use.<\/strong><\/p>\n

What are discount codes and how are they used in email marketing?<\/h2>\n

A discount or voucher code usually consists of a sequence of letters or numbers or a mix of both (SPRING2024) and contains, for example, a percentage discount, a fixed amount or even free delivery. The code can be copied by the customer from the newsletter, for example, and redeemed during the payment process in the online shop. Another option is to transfer the discount directly to the customer account as soon as the customer clicks on the call-to-action button (e.g. \u2018Save now!\u2019) in the newsletter. The discount is then automatically taken into account during the payment process.<\/p>\n

The use of discount codes in email marketing offers a number of advantages. They can increase the open and click rate of emails. Customers are often curious about discounts and special offers and are therefore more likely to open emails with vouchers and coupons. They can also increase the conversion rate, as customers are more likely to be motivated to make a purchase by the discount code. Another advantage of coupons is the possibility of retaining and rewarding customers.<\/p>\n

6 tips for the correct use of discount codes in email marketing:<\/h2>\n

1. Know your target group<\/strong><\/p>\n

As always, it is very important to think about the target group in advance. Who should receive the discount code and what type of offer could be of interest to this person.<\/p>\n

2. Create attractive offers<\/strong><\/p>\n

Think about which offers you can use to encourage your customers to buy and use them in a targeted manner. Discount codes such as 10% off purchases are the most common type of discount. Other ideas could be free deliveries or additional premium services such as same-day delivery.<\/p>\n

3. Cross-channel marketing<\/strong><\/p>\n

Attracting the attention of customers is no longer as easy as it used to be. It is therefore important to market discount codes creatively across all channels. However, it is important to bear in mind that customers are increasingly less likely to differentiate between channels such as email, web, SMS, social media, mobile messenger, etc., and instead expect a consistent experience. For email marketing, this means not only optimising the discount codes for the respective channels (e.g. through responsive designs in email marketing) but also integrating the channels cross-functionally. This means that a discount code that you receive in a podcast, a newsletter or via influencers in social media, for example, may not only work in the shopping app, but also in the web shop or at the PoS.<\/p>\n

4. Use different occasions in the lifecycle<\/strong><\/p>\n

The customer lifecycle offers a variety of touchpoints where discount codes can be used successfully.<\/p>\n

Here are a few examples:<\/strong><\/p>\n