{"id":43427,"date":"2024-08-02T17:00:28","date_gmt":"2024-08-02T15:00:28","guid":{"rendered":"https:\/\/www.elaine.io\/?p=43427"},"modified":"2024-07-25T14:32:52","modified_gmt":"2024-07-25T12:32:52","slug":"transactional-emails-the-booster-in-marketing","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/transactional-emails-the-booster-in-marketing\/","title":{"rendered":"Transactional emails: The booster in email marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<strong>In marketing, there are many ways in which companies can reach and retain their customers. Transactional emails are an often underutilised but extremely effective tool for marketers. In this article, we will show you why these mailings are invaluable for email marketing, communication with customers and the customer experience.<\/strong><\/p>\n<div>Transactional emails are automated emails that are triggered by certain actions by visitors or after defined business transactions. In contrast to newsletters, which are sent at regular intervals to a broad group of recipients, transactional emails are individual messages based on the specific actions of a recipient. These notifications are therefore an important point of contact with your customers.<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Typical transactional emails include<\/strong><\/p>\n<ul>\n<li>Order confirmations<\/li>\n<li>Shipping confirmations and shipping status information<\/li>\n<li>Delivery confirmations<\/li>\n<li>Returns receipt confirmations<\/li>\n<li>Invoices<\/li>\n<li>Reservation confirmations<\/li>\n<li>Password changes or requests<\/li>\n<li>Double opt-in mails<\/li>\n<li>Subscription and cancellation confirmations<\/li>\n<li>Registration confirmations<\/li>\n<\/ul>\n<p>Whether by email, SMS or push notification, transaction notifications can be sent from a marketing automation system; the respective user action triggers the sending of the transaction emails.<\/p>\n<p>&nbsp;<\/p>\n<h2>The value of transactional emails for email marketing<\/h2>\n<div>Transactional emails accompany your customers on their customer journey and therefore harbour enormous potential for marketing. They can be used for customer retention, branding, opt-in generation, cross-selling and up-selling and much more. By integrating marketing content into transactional emails, companies can effectively support their marketing objectives and utilise the full potential of service notifications.<\/div>\n<p>&nbsp;<\/p>\n<h2>Advantages of optimised transactional emails<\/h2>\n<p>Reliable delivery is essential for transactional emails and is a top priority. A high-quality design is characterised by flexible templating and includes individualisation or personalisation, design, headers, graphics, call-to-action buttons, interactive elements, text formatting and other design elements. With an appealing design and a clear structure, transactional emails can not only fulfil their function, but also strengthen the brand image and promote customer loyalty.<\/p>\n<p>&nbsp;<\/p>\n<h2>Legally compliant advertising in transactional emails<\/h2>\n<p>In the previous sections, we learnt that transactional emails attract an extremely high level of attention. The emails usually contain important information and customers are waiting to receive them. So it&#8217;s no wonder that they are particularly interesting for marketing. Nevertheless, from a legal point of view there are a few things to bear in mind, as advertising in emails is heavily regulated in Germany. In principle, advertising by email may only be sent with prior consent. The good news is that when communicating with your own customers, this basic principle is mitigated and advertising is possible, especially in transactional messages.<\/p>\n<p>Nevertheless, there are some requirements that must be met for advertising in transactional messages:<\/p>\n<ul>\n<li>The recipients are your own customers.<\/li>\n<li>You only advertise your own products\/services.<\/li>\n<li>You only advertise similar products\/services.<\/li>\n<li>The recipient has not objected to the advertising.<\/li>\n<li>You point out the possibility of objection when collecting the e-mail address and for each use.<\/li>\n<li>This advertising must be reflected in the data protection declarations.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2>Use case: Automatic integration of cross-sells and upsells in transactional emails at BMW<\/h2>\n<p>For an excellent customer experience, the simple text emails from the BMW Connected Drive backend are automatically converted into high-quality HTML emails and enriched with marketing content. BMW Connected Drive was thus able to generate up to 12% additional sales through the automatic integration of cross-sell and upsell offers.<\/p>\n<div id=\"attachment_43313\" style=\"width: 530px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-43313\" class=\"wp-image-43313\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/06\/Transaktionsmail-Optimierung_V2-300x229.png\" alt=\"\" width=\"520\" height=\"397\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/06\/Transaktionsmail-Optimierung_V2-300x229.png 300w, https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/06\/Transaktionsmail-Optimierung_V2-1024x782.png 1024w, https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/06\/Transaktionsmail-Optimierung_V2-768x586.png 768w, https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/06\/Transaktionsmail-Optimierung_V2-1536x1173.png 1536w, https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/06\/Transaktionsmail-Optimierung_V2-2048x1563.png 2048w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><p id=\"caption-attachment-43313\" class=\"wp-caption-text\">BMW Connected Drive generates additional sales through the automatic integration of cross-sell and upsell offers in transaction emails<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>Use case: More marketing opt-ins thanks to permission handling in order confirmations<\/h2>\n<div><\/div>\n<div>REWE uses order confirmations to gain more email marketing opt-ins from new and existing customers, thereby also increasing sales per customer. The retailer integrates opt-in articles into the transactional emails for an order. Thanks to intelligent permission handling, customers with marketing opt-ins receive marketing content, while customers who have not yet given a marketing opt-in are asked to do so. In this way, REWE gains more marketing opt-ins and increases sales per customer.<\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_36157\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36157\" class=\"wp-image-36157\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2017\/07\/UseCase5_TAM_REWE-175x300.png\" alt=\"Marketing Automation mit wenig Date: Use Case 5\" width=\"350\" height=\"601\" srcset=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2017\/07\/UseCase5_TAM_REWE-175x300.png 175w, https:\/\/www.elaine.io\/wp-content\/uploads\/2017\/07\/UseCase5_TAM_REWE-597x1024.png 597w, https:\/\/www.elaine.io\/wp-content\/uploads\/2017\/07\/UseCase5_TAM_REWE.png 600w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-36157\" class=\"wp-caption-text\">REWE refers to its own newsletter in this transaction email (order confirmation).<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>Conclusion: Transactional emails in email marketing<\/h2>\n<div>Transactional emails are an indispensable tool for companies to reach and retain customers and improve the customer experience. Through targeted optimisation, companies can exploit the full potential of these service emails and effectively support marketing objectives. With reliable delivery, high-quality design and compliance with legal requirements, transactional emails can become a valuable tool in a company&#8217;s marketing strategy.<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1655972328700{padding-top: 55px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-28046ab0337255c7e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-28046ab0337255c7e uvc-8106  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-28046ab0337255c7e h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Whitepaper: ELAINE Transactional Message Hub<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-28046ab0337255c7e .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;43637&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1721906641467{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]Transactional emails are a real marketing booster. In our white paper, we use exciting and illustrative cases to show you how you can use the ELAINE Transactional Message Hub to optimise and ensure the delivery of your transactional emails. Among other things, you will learn how you can convert your existing transactional emails into high-quality HTML emails in real time during dispatch and enrich them with individualised marketing and service content.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-43645\"> <!-- Meta General --> <input name=\"form_id\" value=\"43645\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.208\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/transactional-emails-the-booster-in-marketing\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/43427\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-09-20 19:26:42\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"298\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2024\/01\/Transactional-Message-Hub-EN_COVER.jpg\" alt=\"Thumb ELAINE\u00ae Transactional Message Hub\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Whitepaper <\/span><\/br> <span> ELAINE\u00ae Transactional Message Hub <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_43645\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_43645\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group markup\"> <h3>Please enter your data<\/h3><\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_43645-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_43645-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_43645-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_43645-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_43645\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_43645\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_43645\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_43645\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_43645\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_43645\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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Transactional emails are an often underutilised but extremely effective tool for marketers. In this article, we will show you why these mailings are invaluable for email marketing, communication with customers and the customer experience. Transactional emails are automated emails&hellip;<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Transactional emails: The booster in email marketing","_seopress_titles_desc":"Inconspicuous but extremely effective - that's transactional emails. In our new blog, we explain why they are invaluable for email marketing, communication with customers and the customer experience. 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