{"id":50272,"date":"2025-05-13T19:47:28","date_gmt":"2025-05-13T17:47:28","guid":{"rendered":"https:\/\/www.elaine.io\/?p=50272"},"modified":"2025-05-13T19:49:32","modified_gmt":"2025-05-13T17:49:32","slug":"entirely-integrates-epoq","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/entirely-integrates-epoq\/","title":{"rendered":"Entirely integrates Epoq: AI-powered personalization for tailored marketing"},"content":{"rendered":"

Entirely is acquiring Epoq, the provider of AI-supported personalization solutions for recommendation and search, from the French company AB Tasty. The integration of Epoq into the Entirely Open Ecosystem marks the beginning of a new era of AI-supported 1:1 personalization in marketing: more intelligent, more precise and closer to the customer.<\/span>\u00a0<\/span><\/p>\n

According to new studies by Deloitte, 80 percent of consumers prefer individualized communication, while 71 percent are frustrated by non-personalized information, according to management consultancy McKinsey. That is why Entirely is pursuing the vision of an open MarTech ecosystem that delivers \u201cTailored Marketing at Scale\u201d \u2013 including the ability to provide efficient and highly personalized customer experiences.<\/span>\u00a0<\/span><\/p>\n

\u201cEntirely is an important part of our growth strategy at DuMont and represents international excellence in the MarTech sector. Our goal is to connect the best marketing technologies worldwide and offer a clear path to company-wide benefits and measurable results for our customers\u201d, said Dr. Christoph Bauer, CEO of DuMont. \u201dWith the acquisition of Epoq, we can once again underscore this high standard\u201d.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"Christoph<\/p>\n

\u201cThe future of personalization lies in the automated, AI-powered orchestration of the customer journey. This is no longer just about reactive recommendations, but about proactively composing the appropriate content, products and touchpoints \u2013 at the ideal time and across all channels\u201d, adds Stefan von Lieven, CEO of Elaine and a member of the management team at Entirely.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

\"\"

Stefan von Lieven, CEO, ELAINE<\/p><\/div>\n

About Entirely<\/span><\/b>\u00a0<\/span><\/p>\n

\u200b<\/span>Entirely is an open ecosystem enabling customers to drive business outcomes at scale. We are building a whole world of marketing technology \u2013 bringing together the best established and emerging solutions to unlock their full potential and drive what matters most. The future of Martech is not just connected \u2013 it is aligned. Our flexible approach unites innovative solutions from established and emerging partners, leveraging AI to shift marketing from execution to strategy. By embracing complexity, we unlock potential and drive real, measurable impact. Founded by Marmind, Censhare, Elaine, and Facelift, Entirely is building a whole new world of marketing technology \u2013 more than a product or platform. It is a community and a catalyst for marketing that matters.<\/span>\u00a0<\/span><\/p>\n

For more information, visit<\/span><\/b> www.entirely.com<\/span><\/a>\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Entirely is acquiring Epoq, the provider of AI-supported personalization solutions for recommendation and search, from the French company AB Tasty. The integration of Epoq into the Entirely Open Ecosystem marks the beginning of a new era of AI-supported 1:1 personalization in marketing: more intelligent, more precise and closer to the customer.\u00a0 According to new studies…<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Entirely integrates Epoq","_seopress_titles_desc":"Entirely is acquiring Epoq, the provider of AI-supported personalization solutions for recommendation and search, from the French company AB Tasty. The integration of Epoq into the Entirely Open Ecosystem marks the beginning of a new era of AI-supported 1:1 personalization in marketing: more intelligent, more precise and closer to the customer.\u00a0","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Entirely integrates Epoq","_seopress_social_fb_desc":"Read more!","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/05\/Sharpic_Pressemitteilung_Epoq_EN.jpg","_seopress_social_fb_img_attachment_id":50263,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":627,"_seopress_social_twitter_title":"Entirely integrates Epoq","_seopress_social_twitter_desc":"Read more!","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/05\/Sharpic_Pressemitteilung_Epoq_EN.jpg","_seopress_social_twitter_img_attachment_id":50263,"_seopress_social_twitter_img_width":1200,"_seopress_social_twitter_img_height":627,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[217,102,218,103],"tags":[512],"class_list":["post-50272","post","type-post","status-publish","format-standard","hentry","category-aktuellespresse-2","category-news-en-2","category-news-en-3","category-press","tag-e-mail-marketing-2","category-217","category-102","category-218","category-103","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/50272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=50272"}],"version-history":[{"count":1,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/50272\/revisions"}],"predecessor-version":[{"id":50275,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/50272\/revisions\/50275"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=50272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=50272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=50272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}