{"id":50674,"date":"2025-03-25T13:31:35","date_gmt":"2025-03-25T12:31:35","guid":{"rendered":"https:\/\/www.elaine.io\/?p=50674"},"modified":"2025-06-26T14:40:05","modified_gmt":"2025-06-26T12:40:05","slug":"digital-accessibility","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/digital-accessibility\/","title":{"rendered":"Digital accessibility: How companies successfully implement the BFSG"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_single_image image=&#8221;51320&#8243; img_size=&#8221;750&#215;1300&#8243; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-6a7f7a1701534\" data-id=\"6a7f7a1701534\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<strong>With the entry into force of the Accessibility Improvement Act (BFSG) on June 28, 2025, the topic of accessibility is coming into focus for many companies. The law requires companies to make digital products and services accessible in order to make them accessible to people with disabilities. But what does this mean specifically for companies, and how can email communication in particular be made accessible?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why accessibility?<\/strong><\/h2>\n<p>Accessibility is not only a legal requirement, but also an essential part of inclusion and social responsibility. In a digitized world, accessibility means that all people, regardless of their physical or mental abilities, have access to information and technology. Screen readers, which are often used by people with visual impairments, are an example of technologies that enable accessibility. These programs translate digital content into speech or braille and help users to navigate websites or emails.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>The legal framework: The Accessibility Act (BFSG)<\/strong><\/h2>\n<p>The BFSG transposes EU Directive 2019\/882 (European Accessibility Act) into national law. It requires the accessibility of products and services in numerous areas, including:<\/p>\n<ul>\n<li>Online shops<\/li>\n<li>Apps and software<\/li>\n<li>Email services<\/li>\n<li>Electronic payment systems<\/li>\n<\/ul>\n<p>For companies, this means that they must adapt their digital offerings accordingly by June 2025. Non-compliance can result in severe penalties and also cause damage to a company&#8217;s image.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Why companies should act early<\/strong><\/h2>\n<p>Implementing accessibility is a comprehensive undertaking that requires time and resources. Companies that start planning and implementing accessibility early will benefit from<\/p>\n<ul>\n<li><strong>competitive advantages:<\/strong> accessible offers can be a unique selling point that delights customers.<\/li>\n<li><strong>Legal certainty:<\/strong> Taking action early on minimizes the risk of penalties and legal disputes.<\/li>\n<li><strong>Sustainable planning:<\/strong> Accessibility can be implemented better and more efficiently if it is integrated into processes from the outset.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Making emails accessible<\/strong><\/h2>\n<p>Emails play a central role in customer communication and must therefore be accessible. Here are some best practices:<\/p>\n<ul>\n<li><strong>Alt texts for images:<\/strong> Describe images with clear and precise alt texts so that screen readers can play this content.<\/li>\n<li><strong>Clear structure:<\/strong> Use headings, paragraphs and lists to make the content logical and easy to navigate.<\/li>\n<li><strong>Pay attention to contrasts:<\/strong> Ensure that the text is easy to read by choosing sufficient contrast between the font and background.<\/li>\n<li><strong>Logical content structure:<\/strong> Use meaningful HTML tags and avoid nested tables that are difficult for screen readers to interpret.<\/li>\n<li><strong>Use simple language:<\/strong> Formulate content in an understandable way and avoid technical jargon.<\/li>\n<li><strong>Use responsive design:<\/strong> Ensure that your emails display well on different devices and screen sizes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Additional tips for accessible digital communication<\/strong><\/h2>\n<p>Accessibility doesn&#8217;t end with emails. Companies should develop a holistic strategy that encompasses all digital touchpoints:<\/p>\n<ul>\n<li><strong>Websites:<\/strong> Use accessibility standards such as the Web Content Accessibility Guidelines (WCAG) to ensure that your website is accessible to all users.<\/li>\n<li><strong>Apps:<\/strong> Take accessibility features into account, such as VoiceOver (iOS) or TalkBack (Android).<\/li>\n<li><strong>Documents:<\/strong> PDFs and other documents should be created in an accessible way, with the correct tag structure and readable content.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>The advantages of accessible emails<\/strong><\/h2>\n<ul>\n<li><strong>Increase reach:<\/strong> Accessible emails reach more people, including those with disabilities.<\/li>\n<li><strong>Legal certainty:<\/strong> Companies fulfill the requirements of the BFSG and avoid penalties.<\/li>\n<li><strong>Strengthening customer loyalty:<\/strong> Accessibility shows that a company thinks and acts inclusively \u2013 an important factor for brand perception.<\/li>\n<li><strong>Innovative ability:<\/strong> Accessibility promotes creative solutions and improves user-friendliness for everyone.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Implementing accessibility is a challenge, but it also offers companies an opportunity to position themselves as progressive and responsible. The BFSG makes accessibility mandatory \u2013 and that benefits us all. Companies that act early not only secure legal advantages, but also the loyalty of a broader target group.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1750940805842{padding-top: 55px !important;}&#8221;][vc_column]<div id=\"ultimate-heading-69206a7f7a1701599\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-69206a7f7a1701599 uvc-1129  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-69206a7f7a1701599 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Elaine Smart Sheet: Digital accessibility<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-69206a7f7a1701599 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\">.<\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6a7f7a17015ee\" data-id=\"6a7f7a17015ee\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_single_image image=&#8221;51527&#8243; img_size=&#8221;500&#215;250&#8243; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1750940963347{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6a7f7a1701605\" data-id=\"6a7f7a1701605\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text css=&#8221;&#8221;]Our smart sheet on digital accessibility provides a compact and practical overview of what companies will have to consider from June 28, 2025 according to the BFSG.<\/p>\n<div>We will show you, among other things:<\/div>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-6a7f7a1701617\" data-id=\"6a7f7a1701617\" data-height=\"25\" data-height-mobile=\"25\" data-height-tab=\"25\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>typical mistakes<\/li>\n<li>concrete best practices for accessible emails<\/li>\n<li>helpful tools for accessibility testing &#8211; presented in an understandable way for marketing and communications teams<\/li>\n<\/ul>\n<div><strong>To download the Smart Sheet, simply fill out the form.<\/strong><\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-51538\"> <!-- Meta General --> <input name=\"form_id\" value=\"51538\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.20\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/digital-accessibility\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/50674\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-08-14 20:27:03\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/03\/Fact_Sheet_Barrierefreiheit_EN-scaled.png\" alt=\"Thumb Elaine Smart Sheet: Digital accessibility\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Smart Sheet <\/span><\/br> <span> Elaine Smart Sheet: Digital accessibility <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_51538\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_51538\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_51538-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_51538-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_51538-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_51538-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_51538\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_51538\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_51538\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_51538\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_51538\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_51538\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. 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The law requires companies to make digital products and services accessible in order to make them accessible to people with disabilities. But&hellip;<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"How companies successfully implement the BFSG","_seopress_titles_desc":"With the entry into force of the Accessibility Improvement Act (BFSG) on June 28, 2025, the topic of accessibility is coming into focus for many companies. 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