{"id":52203,"date":"2025-08-28T11:07:50","date_gmt":"2025-08-28T09:07:50","guid":{"rendered":"https:\/\/www.elaine.io\/?p=52203"},"modified":"2025-08-28T11:07:50","modified_gmt":"2025-08-28T09:07:50","slug":"elaine-industry-facts-retail-e-commerce","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/elaine-industry-facts-retail-e-commerce\/","title":{"rendered":"Elaine industry facts: retail &#038; e-commerce"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;52186&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-6abb694abe300\" data-id=\"6abb694abe300\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-45077\"> <!-- Meta General --> <input name=\"form_id\" value=\"45077\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.218\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/elaine-industry-facts-retail-e-commerce\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/52203\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-09-29 07:31:22\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/05\/ELAINE_Smart_Products_Cover_EN.jpg\" alt=\"Thumb ELAINE SMART PRODUCTS\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Whitepaper <\/span><\/br> <span> ELAINE SMART PRODUCTS <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_45077\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_45077\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_45077-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_45077-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_45077-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_45077-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_45077\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_45077\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_45077\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_45077\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_45077\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_45077\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. Would you like to state your business email-adress?<\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_telefon_45077\">Phone <span class=\"form-field-optional\">(optional)<\/span><\/label> <div class=\"col-md-5\"> <input id=\"c_telefon_45077\" name=\"c_telefon\" type=\"text\" placeholder=\"Phone\" class=\"form-control input-md\" value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: Are you sure that this is your correct telephone number?<\/span> <\/div> <\/div><div class=\"form-group download-confirm requiredgroup-1\"> <div class=\"col-md-4\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" name=\"e_download\" id=\"e_download_45077\" \/> <label for=\"e_download_45077\"> <b>Yes, I want to receive the selected materials per email according to the <a href=\" https:\/\/www.elaine.io\/en\/download-conditions\" target=\"blank\"> download conditions<\/a> and agree to be informed by ELAINE technologies about similar materials. *<\/b> <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-checkbox \"> <div class=\"col-xs-12\"> <div class=\"checkbox slidercheck\"> <input type=\"checkbox\" value=\"1\" name=\"e_newsletter_abonnent\" id=\"e_newsletter_abonnent_45077\" \/> <label for=\"e_newsletter_abonnent_45077\"> Independently from the download request, I want to receive the newsletter from ELAINE technologies GmbH regularly via email, with tips, trends and best practice about digital marketing as well as information on ELAINE. By registering I confirm, that <a href=\"https:\/\/www.elaine.io\/en\/privacy\/#anker1\" target=\"blank\"> personalised user profiles<\/a> are created for promotion and market research. <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please select at least one field.<\/span> <\/div> <\/div> <div class=\"form-group markup\"> <sub> Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents<a href=\"https:\/\/www.elaine.io\/privacy\" target=\"blank\"> via mail<\/a>.<\/sub>\n <br>\n <br>\n <sub>* Required fields<\/sub><\/div> <input name=\"e_daw_content[meta][message]\" class=\"form-control dmfg-1\" value=\"\" placeholder=\"Message\" type=\"text\" \/> <input name=\"message\" class=\"form-control dmfg-2\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"e_daw_content[meta][website]\" class=\"form-control dmfg-3\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"website\" class=\"form-control dmfg-4\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <!-- Send Button --> <div class=\"form-group submit\"> <div class=\"col-xs-12\"> <button type=\"submit\" class=\"btn btn-success\" id=\"form-submit\">DOWNLOAD<\/button> <\/div> <\/div> <\/fieldset> <\/form> <script> (function($) { $(\"input[name='c_email']\").focusout(function() { var warn = false; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); var freemailers = ['gmx.de', 'gmx.at', 'web.de', 'gmail.de', 'gmail.com', 'gmail.net', 'yandex.ru', 'hotmail.de', 'hotmail.com', 'hotmail.net', 'hotmail.at', 'hotmail.ch', 'freenet.de', 't-online.de', 'yahoo.de', 'yahoo.com', 'yahoo.net', 'yahoo.at', 'yahoo.ch', 'aol.de', 'aol.ch', 'aol.at']; if (freemailers.some(v => inputval.includes(v))) { warn = true } if (!inputval.match(\/^([a-zA-Z0-9_.+-])+\\@(([a-zA-Z0-9-])+\\.)+([a-zA-Z0-9]{2,4})+$\/)) { warn = true } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); $(\"input[name='c_telefon']\").focusout(function() { var warn = true; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); if (inputval.match(\/^[\\+\\-\\(\\)\\.\\sxX0-9]*$\/)) { warn = false; } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); })(jQuery); <\/script> <\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><b>How relevant is email marketing in retail \u2013 and what does the latest data show?<\/b><\/h3>\n<p>Our new infographic presents five compelling facts that prove why email marketing is indispensable for retailers today. Based on recognised studies, it highlights the role of personalisation, automation, and cross-channel customer engagement in retail. The figures clearly show that if you want to retain your customers in the long term, increase sales and optimize the shopping experience, there is no way around email marketing.<\/p>\n<p><b>Fact 1:<\/b><\/p>\n<p><b>Email remains at the heart of digital retail:<\/b> This is the conclusion of the DACH study ECommerce 2025 by Annalect and United Internet Media. Email is not only the preferred communication channel for 69% of customers, but also the most important medium for order information \u2013 used by 88% of Germans (AT: 83%, CH: 82%). Emails directly influence purchasing decisions: 61% have made a purchase in the last six months after receiving an advertising email, 95% use discount codes from these emails, and 86% are made aware of new products in this way.<\/p>\n<p>Source: <a href=\"https:\/\/www.united-internet-media.de\/at\/research\/online-studien\/user-insights\/dach-studie-e-commerce-2025\/\">\u201cDach Study E-Commerce 2025,\u201d Annalect\/United Internet Media<\/a><\/p>\n<p><strong>Fact 2:<\/strong><\/p>\n<p><b>Lack of personalisation costs brands customers:<\/b> The Capgemini Consumer Trends Report 2025 shows that 53% of consumers regularly switch brands or retailers \u2013 even as members of loyalty programs. Generation Z is particularly volatile: 70% have already switched to another brand to try something new; 32% have done so within just 12 months. 64% of all respondents say that their shared preference data and loyalty programs do not offer a noticeably better, personalised experience \u2013 a key reason for switching brands or retailers.<\/p>\n<p>Source: <a href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/what-matters-to-todays-consumer-2025\/\">Capgemini Consumer Trends Report 2025<\/a><\/p>\n<p><strong>Fact 3:<\/strong><\/p>\n<p><b>Newsletters are the driver of customer loyalty: <\/b>Globally, 83% of consumers have subscribed to an online retailer&#8217;s newsletter. The main motivation is discounts and rewards \u2013 the most important reason for 59%. In addition, 33% want to learn more about products and services, 29% want exclusive access or the latest updates, and 24% want personalised recommendations. Email newsletters thus remain a key tool for creating purchase incentives and strengthening customer relationships. These are the findings of the DHL E-Commerce Trend Report 2024.<\/p>\n<p>Source: <a href=\"https:\/\/www.dhl.com\/content\/dam\/dhl\/local\/global\/dhl-ecommerce\/documents\/pdf\/g0-dhl-e-commerce-trends-report-2024.pdf\">DHL E-Commerce Trends Report 2024<\/a><\/p>\n<p><strong>Fact 4:<\/strong><\/p>\n<p><b>GDPR compliance in reverse:<\/b> By 2025, only about one-third of all newsletter forms will meet the basic requirements of the GDPR. Even in retail, which has been a pioneer in legally compliant registration processes, the proportion has fallen below 50% for the first time. This is the conclusion of the study E-Mail Marketing Benchmarks 2025 by absolit.<\/p>\n<p>Source: <a href=\"https:\/\/www.absolit.de\/studien\/e-mail-marketing-benchmarks\">E-Mail Marketing Benchmarks 2025, absolit<\/a><\/p>\n<p><strong>Fact 5:<\/strong><\/p>\n<p><b>Online retail back on track for growth: <\/b>After a period of stagnation, online retail recorded growth of 3.8% in 2024, generating sales of \u20ac88.8 billion. A further increase to around \u20ac92.4 billion (+4%) is expected for 2025. This means that online sales will account for around 13.4% of total retail sales \u2013 a stable, albeit moderate comeback after the coronavirus boom. This is shown by the HDE Online Monitor 2025.<\/p>\n<p>Source: <a href=\"https:\/\/einzelhandel.de\/online-monitor\">HDE Online Monitor 2025<\/a>[\/vc_column_text]<div class=\"ult-spacer spacer-6abb694abe9dd\" data-id=\"6abb694abe9dd\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1684324203602{padding-top: 55px !important;padding-bottom: 55px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-25396abb694abea1c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-25396abb694abea1c uvc-6588  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-25396abb694abea1c h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;margin-bottom:10px;\">Whitepaper: Successful omnichannel customer engagement<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;49540&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div class=\"ult-spacer spacer-6abb694abea63\" data-id=\"6abb694abea63\" data-height=\"100\" data-height-mobile=\"100\" data-height-tab=\"100\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text css=&#8221;&#8221;]<strong>Three reasons why you should read this whitepaper:<\/strong>[\/vc_column_text]<div class=\"ult-spacer spacer-6abb694abeaa5\" data-id=\"6abb694abeaa5\" data-height=\"\" data-height-mobile=\"\" data-height-tab=\"\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>We show you how to start complex marketing automation with just a little data<\/li>\n<li>How to make your customer relationships more valuable with omnichannel customer engagement<\/li>\n<li>How you can optimise the customer experience through highly personalised communication<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;] <div class=\"artegic-form\"> <form class=\"elaine-form\" method=\"post\" id=\"elaine-form-49547\"> <!-- Meta General --> <input name=\"form_id\" value=\"49547\" type=\"hidden\" \/> <input name=\"e_daw_identifier\" value=\"formaction\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][ip]\" value=\"216.73.216.218\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][referrer]\" value=\"https:\/\/www.elaine.io\/en\/blog\/elaine-industry-facts-retail-e-commerce\/\" type=\"hidden\" \/> <input name=\"e_request_url\" value=\"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/52203\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language]\" value=\"de\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][language_page]\" value=\"en\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][date]\" value=\"2026-09-29 07:31:22\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_datasource]\" value=\"8\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_automation_id]\" value=\"288\" type=\"hidden\" \/> <input name=\"e_daw_content[meta][e_entry_id]\" value=\"1\" type=\"hidden\" \/> <fieldset> <div class=\"custom-efhe\"> <input id=\"country_032778\" name=\"m_country\" type=\"text\" placeholder=\"Land\" class=\"form-control input-md\" value=\"\"> <\/div> <!--<div class=\"title\"> <h3 class=\"title-element\">Bitte Tragen Sie Ihre Kontakt-Daten ein<\/h3> <\/div>--> <div class=\"form-group download selected hidden \"> <div class=\"download-inner-wrap\"> <div class=\"col-md-4\"> <figure><img decoding=\"async\" src=\"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/05\/Whitepaper_Omnichannel_Customer_Engagement_Cover_EN.jpg\" alt=\"Thumb Successful omnichannel customer engagement\"><\/figure> <div class=\"title\"> <span class=\"cattitle\"> Whitepaper <\/span><\/br> <span> Successful omnichannel customer engagement <\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"download-inner-wrap-lower\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" id=\"download-0_49547\" name=\"e_daw_content[type][download][0]\" checked> <label for=\"download-0_49547\"> Select <\/label> <\/div> <\/div> <\/div> <div class=\"form-group gender\"> <label class=\"col-md-12 control-label\">Salutation<\/label> <div class=\"gender-selection\"> <div class=\"left\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_49547-0\" value=\"m\" type=\"radio\" required \/> <label for=\"c_gender_49547-0\"> Mr. <\/label> <\/div> <\/div> <div class=\"right\"> <div class=\"radio\"> <input name=\"c_gender\" id=\"c_gender_49547-1\" value=\"w\" type=\"radio\" required \/> <label for=\"c_gender_49547-1\"> Ms. <\/label> <\/div> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_prename_49547\">First name *<\/label> <div class=\"col-md-5\"> <input id=\"c_prename_49547\" name=\"c_prename\" type=\"text\" placeholder=\"First name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_name_49547\">Last name *<\/label> <div class=\"col-md-5\"> <input id=\"c_name_49547\" name=\"c_name\" type=\"text\" placeholder=\"Last name\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\"><\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_email_49547\">Business email address *<\/label> <div class=\"col-md-5\"> <input id=\"c_email_49547\" name=\"c_email\" type=\"text\" placeholder=\"Business email address\" class=\"form-control input-md\" required value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: This looks like a private email-adress. Would you like to state your business email-adress?<\/span> <\/div> <\/div><div class=\"form-group custom-text\" > <label class=\"col-md-4 control-label\" for=\"c_telefon_49547\">Phone <span class=\"form-field-optional\">(optional)<\/span><\/label> <div class=\"col-md-5\"> <input id=\"c_telefon_49547\" name=\"c_telefon\" type=\"text\" placeholder=\"Phone\" class=\"form-control input-md\" value=\"\" > <span class=\"help-block\"><\/span> <span class=\"error\">Please fill out this field.<\/span> <span class=\"warning\">Little note: Are you sure that this is your correct telephone number?<\/span> <\/div> <\/div><div class=\"form-group download-confirm requiredgroup-1\"> <div class=\"col-md-4\"> <div class=\"checkbox\"> <input type=\"checkbox\" value=\"1\" name=\"e_download\" id=\"e_download_49547\" \/> <label for=\"e_download_49547\"> <b>Yes, I want to receive the selected materials per email according to the <a href=\" https:\/\/www.elaine.io\/en\/download-conditions\" target=\"blank\"> download conditions<\/a> and agree to be informed by ELAINE technologies about similar materials. *<\/b> <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please fill out this field.<\/span> <\/div> <\/div> <div class=\"form-group custom-checkbox \"> <div class=\"col-xs-12\"> <div class=\"checkbox slidercheck\"> <input type=\"checkbox\" value=\"1\" name=\"e_newsletter_abonnent\" id=\"e_newsletter_abonnent_49547\" \/> <label for=\"e_newsletter_abonnent_49547\"> Independently from the download request, I want to receive the newsletter from ELAINE technologies GmbH regularly via email, with tips, trends and best practice about digital marketing as well as information on ELAINE. By registering I confirm, that <a href=\"https:\/\/www.elaine.io\/en\/privacy\/#anker1\" target=\"blank\"> personalised user profiles<\/a> are created for promotion and market research. <\/label> <span class=\"help-block\"><\/span> <\/div> <span class=\"error\">Please select at least one field.<\/span> <\/div> <\/div> <div class=\"form-group markup\"> <sub> Your data will not be transferred to third parties. You can revoke your agreement with a click in every email. If you don't want to be contacted electronically, you can also request the chosen documents<a href=\"https:\/\/www.elaine.io\/privacy\" target=\"blank\"> via mail<\/a>.<\/sub>\n <br>\n <br>\n <sub>* Required fields<\/sub><\/div> <input name=\"e_daw_content[meta][message]\" class=\"form-control dmfg-1\" value=\"\" placeholder=\"Message\" type=\"text\" \/> <input name=\"message\" class=\"form-control dmfg-2\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"e_daw_content[meta][website]\" class=\"form-control dmfg-3\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <input name=\"website\" class=\"form-control dmfg-4\" value=\"\" placeholder=\"Website\" type=\"text\" \/> <!-- Send Button --> <div class=\"form-group submit\"> <div class=\"col-xs-12\"> <button type=\"submit\" class=\"btn btn-success\" id=\"form-submit\">DOWNLOAD<\/button> <\/div> <\/div> <\/fieldset> <\/form> <script> (function($) { $(\"input[name='c_email']\").focusout(function() { var warn = false; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); var freemailers = ['gmx.de', 'gmx.at', 'web.de', 'gmail.de', 'gmail.com', 'gmail.net', 'yandex.ru', 'hotmail.de', 'hotmail.com', 'hotmail.net', 'hotmail.at', 'hotmail.ch', 'freenet.de', 't-online.de', 'yahoo.de', 'yahoo.com', 'yahoo.net', 'yahoo.at', 'yahoo.ch', 'aol.de', 'aol.ch', 'aol.at']; if (freemailers.some(v => inputval.includes(v))) { warn = true } if (!inputval.match(\/^([a-zA-Z0-9_.+-])+\\@(([a-zA-Z0-9-])+\\.)+([a-zA-Z0-9]{2,4})+$\/)) { warn = true } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); $(\"input[name='c_telefon']\").focusout(function() { var warn = true; var inputval = $(this).val(); var hasWarningClass = $(this).parent().hasClass('warn'); if (inputval.match(\/^[\\+\\-\\(\\)\\.\\sxX0-9]*$\/)) { warn = false; } if (warn && !hasWarningClass) { $(this).parent().addClass('warn'); } else if (!warn) { $(this).parent().removeClass('warn'); } }); })(jQuery); <\/script> <\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;52186&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221; css=&#8221;&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text css=&#8221;&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] How relevant is email marketing in retail \u2013 and what does the latest data show? Our new infographic presents five compelling facts that prove why email marketing is indispensable for retailers today. Based on recognised studies, it highlights the role&hellip;<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Elaine Industry Facts: Retail & E-Commerce","_seopress_titles_desc":"We\u2019ve put together some exciting facts and figures about email marketing in retail for you.\r\nRead the blog post now!","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Exciting Facts & Figures on Email Marketing in Retail","_seopress_social_fb_desc":"Read now!","_seopress_social_fb_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/08\/Sharepic_Nischen-Infografik_Retail_E-Commerce_EN.jpg","_seopress_social_fb_img_attachment_id":52192,"_seopress_social_fb_img_width":1200,"_seopress_social_fb_img_height":627,"_seopress_social_twitter_title":"Exciting Facts & Figures on Email Marketing in Retail","_seopress_social_twitter_desc":"Read now!","_seopress_social_twitter_img":"https:\/\/www.elaine.io\/wp-content\/uploads\/2025\/08\/Sharepic_Nischen-Infografik_Retail_E-Commerce_EN.jpg","_seopress_social_twitter_img_attachment_id":52192,"_seopress_social_twitter_img_width":1200,"_seopress_social_twitter_img_height":627,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"categories":[234,508,240,509],"tags":[313,505,512,250,326],"class_list":["post-52203","post","type-post","status-publish","format-standard","hentry","category-communication","category-kommunikation-2","category-practical-tips","category-praxistipps-2","tag-digital-marketing","tag-e-commerce-3","tag-e-mail-marketing-2","tag-retail","tag-transactional-mails","category-234","category-508","category-240","category-509","description-off"],"_links":{"self":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/52203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/comments?post=52203"}],"version-history":[{"count":8,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/52203\/revisions"}],"predecessor-version":[{"id":52335,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/posts\/52203\/revisions\/52335"}],"wp:attachment":[{"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/media?parent=52203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/categories?post=52203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elaine.io\/en\/wp-json\/wp\/v2\/tags?post=52203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}