{"id":53263,"date":"2026-01-22T10:35:01","date_gmt":"2026-01-22T09:35:01","guid":{"rendered":"https:\/\/www.elaine.io\/?p=53263"},"modified":"2026-01-22T10:35:01","modified_gmt":"2026-01-22T09:35:01","slug":"infographic-january-2026","status":"publish","type":"post","link":"https:\/\/www.elaine.io\/en\/blog\/infographic-january-2026\/","title":{"rendered":"Infographic: Marketing in 2026 \u2013 Between data strategy, omnichannel and automation"},"content":{"rendered":"

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<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_column_text css=””]Email remains the central communication channel in digital marketing \u2013 but the requirements for successful campaigns are increasing noticeably. Increasing mailing volumes, legal requirements for accessibility, growing expectations for personalisation, and technical hygiene factors such as deliverability are presenting marketers with new challenges. At the same time, it is becoming clear that relevant, data-driven, and technically sound communication determines whether messages are received, noticed, and have an impact. The following facts show what will really matter in marketing in 2026.<\/p>\n

Fact 1:<\/strong>
\nAccording to Statista, the number of emails sent and received worldwide is rising steadily. By 2024, it had already reached 361.6 billion per day \u2013 and the trend is rapidly increasing. Email is and remains the backbone of digital communication.<\/p>\n

Source: Statista, Prognose weltweites E-Mail-Volumen 2021\u20132028<\/a><\/p>\n

Fact 2:<\/strong>
\nThe Accessibility Enhancement Act (BFSG) has been in force since June 2025. Nevertheless, only a few mailings meet the requirements. Common problems include poor contrast, lack of screen reader compatibility and excessively long content. This is the conclusion reached by the study \u2018Email Marketing Benchmarks 2025\u2019 by absolit.<\/p>\n

Source: E-Mail Marketing Benchmarks 2025, absolit<\/a><\/p>\n

Fact 3:<\/strong>
\nAccording to the bvik Trend Barometer, 69% of marketers expect hyper-personalisation to become the new standard. Personalisation goes far beyond simply addressing customers by name. Relevant content tailored to behaviour, interests and customer journey is becoming a key differentiator in the competitive landscape.<\/p>\n

Source: bvik Trendbarometer 2025<\/a><\/p>\n

Fact 4:<\/strong>
\n73% of customers expect companies to know their needs. Personalised communication is no longer optional, but an expectation. In B2B, understanding the customer is decisive for sales in 89% of cases. Those who do not centrally collect and utilise relevant data lose access to their target group \u2013 often before the dialogue even begins. This is the conclusion of the study \u2018Handelskraft Trendbuch 2025\u2019 by High Five.<\/p>\n

Source: Handelskraft Trendbuch 2025, High Five<\/a><\/p>\n

Fact 5:<\/strong>
\nAccording to absolit’s \u2018Email Marketing Benchmarks 2025\u2019, 54% of companies fail to meet basic requirements. SPF, DKIM and DMARC are no longer just nice-to-haves. Nevertheless, over half of companies do not meet all the criteria for good deliverability \u2013 with a direct impact on reach and performance.<\/p>\n

Source: E-Mail Marketing Benchmarks 2025, absolit<\/a>[\/vc_column_text]

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Whitepaper: The Future of Marketing with AI Consumer Agents<\/h2><\/div>
.<\/div><\/div>[\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”51779″ img_size=”large” alignment=”center” css=”.vc_custom_1762862513806{padding-top: 10px !important;padding-bottom: 10px !important;}”][\/vc_column][vc_column width=”1\/2″]
<\/div>[vc_column_text css=””]In our whitepaper, “The Future of Marketing with AI Consumer Agents,” you\u2019ll discover:<\/strong><\/p>\n